Small Business Agent Skills for Founders

Small business skills cover the whole operating system of a company that runs with little slack: customers, offer, go-to-market, operations, finance, and people. That means skills for figuring out who pays and for what job, sharpening what you sell and why someone picks it, choosing how the offer reaches the customer, delivering what was sold, tracking whether the system makes and keeps money, and deciding who does the work. Use the ranked list by starting with the sub-topic where your business is actually stuck, not the one that sounds most urgent. Read the skill's description to confirm it addresses that job, then load one skill at a time so you can tell what changed. Direct matches to your sub-topic appear first.

8 to start with41 top options

Start with these.

A small business is the same system as any business, with less slack: customers, offer, channel, cash, and a tiny team.

These are the closest matches for this work. Start with the first one and open it to install.

Who pays, and for what job.What you sell, and why someone picks it.How the offer reaches the customer.How you actually deliver what was sold.Whether the system makes and keeps money.Who does the work.

41 top options

  1. Rank 04
    Direct

    local-seo

    Audits a Google Business Profile, compares it to local competitors, and maps Maps visibility around a location. Diagnoses local pack and Maps ranking issues with a report deliverable.

    3,422 · popularity
    View Agent Skill
  2. Rank 05
    Direct

    seo-local-business

    Generates a complete SEO package for local business websites: HTML head tags, JSON-LD LocalBusiness schema, robots.txt, and sitemap.xml. Australian-optimised with suburb and ABN patterns.

    1,769 · popularity
    View Agent Skill
  3. Rank 06
    Direct

    accounting

    Sets up bookkeeping, tracks revenue and expenses, prepares for taxes, chooses accounting software, and manages financial operations for bootstrapped solo-founder businesses.

    • Go-to-market
    • People
    932 · popularity
    View Agent Skill
  4. Rank 07
    Direct

    business-plan

    Writes, structures, and updates a business plan for a solopreneur: executive summary, market analysis, competitive positioning, revenue model, operations plan, financial projections, and risk assessment.

    • Customers
    737 · popularity
    View Agent Skill
  5. Rank 08
    Direct

    create-business

    Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills across JTBD, mom-test, lean startup, strategy, offers, and pricing.

    • Customers
    • Offer
    • People
    1,774 · popularity
    View Agent Skill
Explore 33 more Agent Skills
  1. Rank 09
    Direct

    product-marketing

    Creates and maintains a product marketing context document capturing positioning, ICP, personas, problems, and messaging. Foundational context other marketing skills reference.

    • Customers
    • Offer
    • Go-to-market
    74,702 · popularity
    View Agent Skill
  2. Rank 10
    Direct

    seo

    Comprehensive SEO analysis for any website or business type: full audits, technical SEO, schema, content quality, local SEO, and GEO for AI search. Industry detection for SaaS, e-commerce, local, and agencies.

    8,162 · popularity
    View Agent Skill
  3. Rank 11
    Direct

    grow-business

    Guided journey from lumpy revenue to a repeatable growth engine: marketing map, irresistible offer, outbound motion, word-of-mouth, persuasion, mainstream GTM, and metrics. Resumable across sessions.

    • Customers
    • Go-to-market
    • Finance
    1,727 · popularity
    View Agent Skill
  4. Rank 12
    Direct

    improve-business

    Guided journey from a stalled business to an honest diagnosis, working operating rhythm, and repriced offers. Works strategy, execution, management, structure, motivation, metrics, margin, and pricing in order.

    • Customers
    • Offer
    • Finance
    1,721 · popularity
    View Agent Skill
  5. Rank 13
    Direct

    strategy-document

    Writes structured strategic documents for small and medium businesses: SWOT analyses, lean business plans, OKRs, and competitive analyses, each with a defined structure and specificity quality bar.

    • Customers
    • Operations
    • Finance
    1,004 · popularity
    View Agent Skill
  6. Rank 14
    Direct

    business-operations-skills

    Orchestrates internal business operations work: process mapping, vendor management, capacity planning, internal comms, SOP/runbook authoring, and procurement spend. Routes to one of six BizOps sub-skills.

    • Go-to-market
    • Operations
    • People
    345 · popularity
    View Agent Skill
  7. Rank 15
    Direct

    marketing-mindset

    A professional marketer's operating mindset for marketing, growth, and client-acquisition tasks: finding first customers, writing ads and landing pages, evaluating ideas, and positioning B2B/SaaS products.

    • Go-to-market
    • Operations
    50,138 · popularity
    View Agent Skill
  8. Rank 16
    Direct

    sop-creator

    Creates detailed Standard Operating Procedures for business processes, transforming unstructured process descriptions into clear, actionable step-by-step documentation at a 5th-grade reading level.

    • Operations
    • People
    1,055 · popularity
    View Agent Skill
  9. Rank 17
    Direct

    ecommerce-business-plan

    Creates a comprehensive e-commerce business plan: market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses.

    • Go-to-market
    • Operations
    • Finance
    1,033 · popularity
    View Agent Skill
  10. Rank 18
    Direct

    post-purchase-upsell-flow

    Designs and implements one-click post-purchase upsells and downsells that raise average order value without hurting main conversion. Covers offer design, chain structure, and technical requirements.

    • Customers
    • Go-to-market
    • Finance
    81,630 · popularity
    View Agent Skill
  11. Rank 19
    Direct

    referrals

    Designs and optimizes referral, affiliate, and word-of-mouth programs: referral loops, incentive structures, viral mechanisms, and affiliate mechanics. Turns customers into growth engines.

    • Customers
    • Go-to-market
    64,220 · popularity
    View Agent Skill
  12. Rank 20
    Direct

    dan-kennedy-copy

    Writes direct-response copy using Dan Kennedy's No B.S. principles: sales letters, direct mail, landing pages, and follow-up sequences for local businesses, with offers, urgency, and tracking.

    • Go-to-market
    • People
    294 · popularity
    View Agent Skill
  13. Rank 21
    Direct

    firecrawl-lead-research

    Produces pre-meeting lead intelligence briefs with Firecrawl: company research, person research, recent news, talking points, pain points, and outreach preparation for sales or partnership meetings.

    • Customers
    • Offer
    • Go-to-market
    31,166 · popularity
    View Agent Skill
  14. Rank 22
    Direct

    persona-customer-support

    Manages customer support: triages the support inbox, converts emails to tasks, logs ticket status, escalates urgent issues, and schedules follow-ups using Google Workspace CLI tools.

    • Customers
    28,982 · popularity
    View Agent Skill
  15. Rank 23
    Possible

    page-play-builder

    Builds SEO page systems in four modes: programmatic, parasite, comparison, and local (GBP, NAP, citations, location pages). Router for non-article SEO page plays.

    • Go-to-market
    1,079 · popularity
    View Agent Skill
  16. Rank 24
    Possible

    local-place-search

    Finds places in the physical world (businesses, POIs, addresses) via Brave Search API, returning address, coordinates, rating, hours, and phone. Standalone local search up to 100 results.

    Needs (stated): API key

    313 · popularity
    View Agent Skill
  17. Rank 25
    Possible

    google-maps-teneo

    Extracts structured local business data from Google Maps: business details, reviews, busy-hour occupancy, and images for market, reputation, and site-selection analysis.

    • Customers
    • Offer
    481 · popularity
    View Agent Skill
  18. Rank 26
    Possible

    serp-markup-builder

    Builds document-head SEO assets: title tags, meta descriptions, Open Graph/Twitter cards, and validated JSON-LD schema for FAQ, HowTo, Article, Product, or LocalBusiness rich results.

    • Go-to-market
    1,214 · popularity
    View Agent Skill
  19. Rank 27
    Possible

    local-pois

    Retrieves full local business/POI details (ratings, hours, contact info) from Brave Search API using POI IDs from a prior place search. Max 20 IDs per call.

    Needs (stated): API key

    1,053 · popularity
    View Agent Skill
  20. Rank 28
    Possible

    sales-enablement

    Creates sales collateral: pitch decks, one-pagers, objection handling docs, demo scripts, and playbooks that help a sales team close deals. B2B sales enablement focus.

    • Customers
    • Offer
    • Go-to-market
    110,680 · popularity
    View Agent Skill
  21. Rank 29
    Possible

    community-marketing

    Builds and leverages online communities for product growth and brand loyalty: Discord/Slack/forum strategy, brand advocates, word-of-mouth, and community-led growth.

    • Go-to-market
    81,706 · popularity
    View Agent Skill
  22. Rank 30
    Possible

    co-marketing

    Finds co-marketing partners and plans joint campaigns: audience overlap analysis, partner scoring, partnership types, and campaign ideas. SaaS-oriented partnership strategy.

    • Customers
    • Go-to-market
    72,438 · popularity
    View Agent Skill
  23. Rank 31
    Possible

    business-growth-skills

    Router for four business and growth skills: customer-success-manager, sales-engineer, revenue-operations, and contract-and-proposal-writer. Routes growth/revenue requests to the right sub-skill.

    • Customers
    • Go-to-market
    • Finance
    2,170 · popularity
    View Agent Skill
  24. Rank 32
    Possible

    customer-success-manager

    Monitors customer health, predicts churn risk, and identifies expansion opportunities using weighted scoring models for SaaS customer success. Runs Python CLI tools for deterministic health scores.

    • Customers
    708 · popularity
    View Agent Skill
  25. Rank 33
    Possible

    growth

    Growth skills for indie Apple developers: user acquisition, analytics interpretation, press outreach, community building, and indie business operations including entity setup and taxes.

    • Go-to-market
    • People
    404 · popularity
    View Agent Skill
  26. Rank 34
    Possible

    1on1s

    Notable

    Prepare agendas, diagnose struggling 1:1 relationships, and run effective 1:1 meetings with direct reports.

    View Agent Skill
  27. Rank 35
    Possible

    data-manager-api-audience-ingestion

    Official

    >- Guides developers through managing (adding, removing, and clearing) audience members for Google products using the Data Manager API and its associated client libraries. Use this skill when the user wants to upload audience members, remove specific users, or clear/replace an entire audience for Customer Match, mobile device ID audiences, or any other audience use case supported by the Data Manager API. Don't use for uploading events or conversions (use the data-manager-api-event-ingestion skill).

    • Customers
    View Agent Skill
  28. Rank 36
    Direct

    prospecting

    Notable

    When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find leads," "lead list," "outbound list," "target account list," "ICP-fit accounts," "find local businesses," "find my first customers," "design partners," "signal-based outbound," "buying signals," "intent data," "job change alerts," "waterfall enrichment," "Clay table," "lookalike accounts," "catch-all emails," "account tiering," or "research this account before I reach out." Always verify emails before they reach a sequence, and never scrape LinkedIn. Define audiences in Sales Navigator and pull contacts from licensed data. Covers list building, signals, enrichment, verification, and account research. For the outreach itself (copy, sending setup, LinkedIn, cadences, replies), see cold-email. For researching competitors, see competitor-profiling.

    • Go-to-market
    • People
    57,450 · popularity
    View Agent Skill
  29. Rank 37
    Direct

    customer-research

    Notable

    When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit

    • Customers
    • Go-to-market
    95,039 · popularity
    View Agent Skill
  30. Rank 38
    Direct

    amazon-product-research

    Notable

    Comprehensive product research and opportunity analysis for Amazon sellers. Analyzes demand, competition, profit potential, market entry barriers, and validates product ideas. Covers product sourcing, pricing strategy, and go-to-market planning. Use when the user asks about researching a product to sell, validating product ideas, product opportunity analysis, market research for Amazon, competition analysis, profit potential, should I sell this product, product viability, or any general product research questions.

    • Offer
    • Go-to-market
    • Finance
    77,809 · popularity
    View Agent Skill
  31. Rank 39
    Direct

    launch

    Notable

    When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

    • Go-to-market
    59,950 · popularity
    View Agent Skill
  32. Rank 40
    Direct

    sms

    Notable

    When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," "SMS vs email," "WhatsApp marketing," "WhatsApp Business API," "WhatsApp templates," or "click-to-WhatsApp." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.

    • Go-to-market
    57,103 · popularity
    View Agent Skill
  33. Rank 41
    Possible

    churn-prevention

    Notable

    When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in

    • Customers
    • Go-to-market
    103,565 · popularity
    View Agent Skill
What this topic covers

What this topic covers

Each sub-topic groups Agent Skills for a specific situation.

Customers
Who pays, and for what job.
Offer
What you sell, and why someone picks it.
Go-to-market
How the offer reaches the customer.
Operations
How you actually deliver what was sold.
Finance
Whether the system makes and keeps money.
People
Who does the work.
Frequently asked questions

Frequently asked questions

How is this list ordered?
It is ranked by observed search demand, with direct matches to the topic placed first. No single publisher can take more than a capped share of the list.
Which sub-topic should I start with?
Start with the one where your business is currently losing time or money. The sub-topics run from customers and offer through go-to-market, operations, finance, and people.
Can one skill cover several sub-topics?
Some do, since a small business is one system with less slack. If a skill spans customers and offer, or operations and finance, it can still be a direct match.
Do I need skills for every sub-topic at once?
No. Load one skill at a time so you can see what it changes before adding another. The list is a menu, not a checklist.

How to install an Agent Skill

Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:

  • Claude Code — copy the SKILL.md for smb-router into ~/.claude/skills/smb-router/ for yourself, or .claude/skills/smb-router/ to share it with a project.
  • From the registry — run npx skills add anthropics/knowledge-work-plugins@smb-router.
  • Or download smb-router from its source and place that SKILL.md in the directory above.

How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.