Small Business Agent Skills for Founders
Small business skills cover the whole operating system of a company that runs with little slack: customers, offer, go-to-market, operations, finance, and people. That means skills for figuring out who pays and for what job, sharpening what you sell and why someone picks it, choosing how the offer reaches the customer, delivering what was sold, tracking whether the system makes and keeps money, and deciding who does the work. Use the ranked list by starting with the sub-topic where your business is actually stuck, not the one that sounds most urgent. Read the skill's description to confirm it addresses that job, then load one skill at a time so you can tell what changed. Direct matches to your sub-topic appear first.
8 to start with41 top options
Start with these.
A small business is the same system as any business, with less slack: customers, offer, channel, cash, and a tiny team.
These are the closest matches for this work. Start with the first one and open it to install.
- Rank 01View Agent SkillDirect
smb-router
Front door to the Small Business plugin: listens to what the owner needs and routes to the best skill or slash command for money, sales, growth, and operations tasks. Adapts to stored business context.
1,480 · popularity - Rank 02View Agent SkillDirect
smb-onboard
Walks an SMB owner through connecting their first two tools, running one recipe to prove value, interviewing them about their business, storing context persistently, and setting a weekly check-in cadence.
1,496 · popularity - Rank 03View Agent SkillDirect
invoice-generator
Creates professional invoices with proper formatting for freelancers and small businesses, supporting multiple currencies and tax calculations. Generates docx/pdf invoices with payment terms.
4,592 · popularity - Rank 04View Agent SkillDirect
local-seo
Audits a Google Business Profile, compares it to local competitors, and maps Maps visibility around a location. Diagnoses local pack and Maps ranking issues with a report deliverable.
3,422 · popularity - Rank 05View Agent SkillDirect
seo-local-business
Generates a complete SEO package for local business websites: HTML head tags, JSON-LD LocalBusiness schema, robots.txt, and sitemap.xml. Australian-optimised with suburb and ABN patterns.
1,769 · popularity - Rank 06View Agent SkillDirect
accounting
Sets up bookkeeping, tracks revenue and expenses, prepares for taxes, chooses accounting software, and manages financial operations for bootstrapped solo-founder businesses.
932 · popularity - Rank 07View Agent SkillDirect
business-plan
Writes, structures, and updates a business plan for a solopreneur: executive summary, market analysis, competitive positioning, revenue model, operations plan, financial projections, and risk assessment.
737 · popularity - Rank 08View Agent SkillDirect
create-business
Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills across JTBD, mom-test, lean startup, strategy, offers, and pricing.
1,774 · popularity
Explore 33 more Agent Skills
- Rank 09View Agent SkillDirect
product-marketing
Creates and maintains a product marketing context document capturing positioning, ICP, personas, problems, and messaging. Foundational context other marketing skills reference.
74,702 · popularity - Rank 10View Agent SkillDirect
seo
Comprehensive SEO analysis for any website or business type: full audits, technical SEO, schema, content quality, local SEO, and GEO for AI search. Industry detection for SaaS, e-commerce, local, and agencies.
8,162 · popularity - Rank 11View Agent SkillDirect
grow-business
Guided journey from lumpy revenue to a repeatable growth engine: marketing map, irresistible offer, outbound motion, word-of-mouth, persuasion, mainstream GTM, and metrics. Resumable across sessions.
1,727 · popularity - Rank 12View Agent SkillDirect
improve-business
Guided journey from a stalled business to an honest diagnosis, working operating rhythm, and repriced offers. Works strategy, execution, management, structure, motivation, metrics, margin, and pricing in order.
1,721 · popularity - Rank 13View Agent SkillDirect
strategy-document
Writes structured strategic documents for small and medium businesses: SWOT analyses, lean business plans, OKRs, and competitive analyses, each with a defined structure and specificity quality bar.
1,004 · popularity - Rank 14View Agent SkillDirect
business-operations-skills
Orchestrates internal business operations work: process mapping, vendor management, capacity planning, internal comms, SOP/runbook authoring, and procurement spend. Routes to one of six BizOps sub-skills.
345 · popularity - Rank 15View Agent SkillDirect
marketing-mindset
A professional marketer's operating mindset for marketing, growth, and client-acquisition tasks: finding first customers, writing ads and landing pages, evaluating ideas, and positioning B2B/SaaS products.
50,138 · popularity - Rank 16View Agent SkillDirect
sop-creator
Creates detailed Standard Operating Procedures for business processes, transforming unstructured process descriptions into clear, actionable step-by-step documentation at a 5th-grade reading level.
1,055 · popularity - Rank 17View Agent SkillDirect
ecommerce-business-plan
Creates a comprehensive e-commerce business plan: market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses.
1,033 · popularity - Rank 18View Agent SkillDirect
post-purchase-upsell-flow
Designs and implements one-click post-purchase upsells and downsells that raise average order value without hurting main conversion. Covers offer design, chain structure, and technical requirements.
81,630 · popularity - Rank 19View Agent SkillDirect
referrals
Designs and optimizes referral, affiliate, and word-of-mouth programs: referral loops, incentive structures, viral mechanisms, and affiliate mechanics. Turns customers into growth engines.
64,220 · popularity - Rank 20View Agent SkillDirect
dan-kennedy-copy
Writes direct-response copy using Dan Kennedy's No B.S. principles: sales letters, direct mail, landing pages, and follow-up sequences for local businesses, with offers, urgency, and tracking.
294 · popularity - Rank 21View Agent SkillDirect
firecrawl-lead-research
Produces pre-meeting lead intelligence briefs with Firecrawl: company research, person research, recent news, talking points, pain points, and outreach preparation for sales or partnership meetings.
31,166 · popularity - Rank 22View Agent SkillDirect
persona-customer-support
Manages customer support: triages the support inbox, converts emails to tasks, logs ticket status, escalates urgent issues, and schedules follow-ups using Google Workspace CLI tools.
28,982 · popularity - Rank 23View Agent SkillPossible
page-play-builder
Builds SEO page systems in four modes: programmatic, parasite, comparison, and local (GBP, NAP, citations, location pages). Router for non-article SEO page plays.
1,079 · popularity - Rank 24View Agent SkillPossible
local-place-search
Finds places in the physical world (businesses, POIs, addresses) via Brave Search API, returning address, coordinates, rating, hours, and phone. Standalone local search up to 100 results.
Needs (stated): API key
313 · popularity - Rank 25View Agent SkillPossible
google-maps-teneo
Extracts structured local business data from Google Maps: business details, reviews, busy-hour occupancy, and images for market, reputation, and site-selection analysis.
481 · popularity - Rank 26View Agent SkillPossible
serp-markup-builder
Builds document-head SEO assets: title tags, meta descriptions, Open Graph/Twitter cards, and validated JSON-LD schema for FAQ, HowTo, Article, Product, or LocalBusiness rich results.
1,214 · popularity - Rank 27View Agent SkillPossible
local-pois
Retrieves full local business/POI details (ratings, hours, contact info) from Brave Search API using POI IDs from a prior place search. Max 20 IDs per call.
Needs (stated): API key
1,053 · popularity - Rank 28View Agent SkillPossible
sales-enablement
Creates sales collateral: pitch decks, one-pagers, objection handling docs, demo scripts, and playbooks that help a sales team close deals. B2B sales enablement focus.
110,680 · popularity - Rank 29View Agent SkillPossible
community-marketing
Builds and leverages online communities for product growth and brand loyalty: Discord/Slack/forum strategy, brand advocates, word-of-mouth, and community-led growth.
81,706 · popularity - Rank 30View Agent SkillPossible
co-marketing
Finds co-marketing partners and plans joint campaigns: audience overlap analysis, partner scoring, partnership types, and campaign ideas. SaaS-oriented partnership strategy.
72,438 · popularity - Rank 31View Agent SkillPossible
business-growth-skills
Router for four business and growth skills: customer-success-manager, sales-engineer, revenue-operations, and contract-and-proposal-writer. Routes growth/revenue requests to the right sub-skill.
2,170 · popularity - Rank 32View Agent SkillPossible
customer-success-manager
Monitors customer health, predicts churn risk, and identifies expansion opportunities using weighted scoring models for SaaS customer success. Runs Python CLI tools for deterministic health scores.
708 · popularity - Rank 33View Agent SkillPossible
growth
Growth skills for indie Apple developers: user acquisition, analytics interpretation, press outreach, community building, and indie business operations including entity setup and taxes.
404 · popularity - Rank 34View Agent SkillPossible
1on1s
NotablePrepare agendas, diagnose struggling 1:1 relationships, and run effective 1:1 meetings with direct reports.
- Rank 35View Agent SkillPossible
data-manager-api-audience-ingestion
Official>- Guides developers through managing (adding, removing, and clearing) audience members for Google products using the Data Manager API and its associated client libraries. Use this skill when the user wants to upload audience members, remove specific users, or clear/replace an entire audience for Customer Match, mobile device ID audiences, or any other audience use case supported by the Data Manager API. Don't use for uploading events or conversions (use the data-manager-api-event-ingestion skill).
- Rank 36View Agent SkillDirect
prospecting
NotableWhen the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find leads," "lead list," "outbound list," "target account list," "ICP-fit accounts," "find local businesses," "find my first customers," "design partners," "signal-based outbound," "buying signals," "intent data," "job change alerts," "waterfall enrichment," "Clay table," "lookalike accounts," "catch-all emails," "account tiering," or "research this account before I reach out." Always verify emails before they reach a sequence, and never scrape LinkedIn. Define audiences in Sales Navigator and pull contacts from licensed data. Covers list building, signals, enrichment, verification, and account research. For the outreach itself (copy, sending setup, LinkedIn, cadences, replies), see cold-email. For researching competitors, see competitor-profiling.
57,450 · popularity - Rank 37View Agent SkillDirect
customer-research
NotableWhen the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit
95,039 · popularity - Rank 38View Agent SkillDirect
amazon-product-research
NotableComprehensive product research and opportunity analysis for Amazon sellers. Analyzes demand, competition, profit potential, market entry barriers, and validates product ideas. Covers product sourcing, pricing strategy, and go-to-market planning. Use when the user asks about researching a product to sell, validating product ideas, product opportunity analysis, market research for Amazon, competition analysis, profit potential, should I sell this product, product viability, or any general product research questions.
77,809 · popularity - Rank 39View Agent SkillDirect
launch
NotableWhen the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.
59,950 · popularity - Rank 40View Agent SkillDirect
sms
NotableWhen the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," "SMS vs email," "WhatsApp marketing," "WhatsApp Business API," "WhatsApp templates," or "click-to-WhatsApp." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.
57,103 · popularity - Rank 41View Agent SkillPossible
churn-prevention
NotableWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in
103,565 · popularity
What this topic covers
Each sub-topic groups Agent Skills for a specific situation.
- Customers
- Who pays, and for what job.
- Offer
- What you sell, and why someone picks it.
- Go-to-market
- How the offer reaches the customer.
- Operations
- How you actually deliver what was sold.
- Finance
- Whether the system makes and keeps money.
- People
- Who does the work.
Frequently asked questions
- How is this list ordered?
- It is ranked by observed search demand, with direct matches to the topic placed first. No single publisher can take more than a capped share of the list.
- Which sub-topic should I start with?
- Start with the one where your business is currently losing time or money. The sub-topics run from customers and offer through go-to-market, operations, finance, and people.
- Can one skill cover several sub-topics?
- Some do, since a small business is one system with less slack. If a skill spans customers and offer, or operations and finance, it can still be a direct match.
- Do I need skills for every sub-topic at once?
- No. Load one skill at a time so you can see what it changes before adding another. The list is a menu, not a checklist.
How to install an Agent Skill
Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:
- Claude Code — copy the SKILL.md for smb-router into ~/.claude/skills/smb-router/ for yourself, or .claude/skills/smb-router/ to share it with a project.
- From the registry — run npx skills add anthropics/knowledge-work-plugins@smb-router.
- Or download smb-router from its source and place that SKILL.md in the directory above.
How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.