seo

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: seo
description: "Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed."
user-invocable: true
argument-hint: "[command] [url]"
license: MIT
metadata:
  author: AgriciDaniel
  version: "2.3.1"
  category: seo
---

# SEO: Universal SEO Analysis Skill

**Invocation:** `/seo $1 $2` where `$1` is the command and `$2` is the URL or argument.

**Runtime:** Run bundled Python tools through
`"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run <script.py>`. That is the single
canonical form used by every skill and agent. Claude Code expands
`${CLAUDE_PLUGIN_ROOT}` to the installed plugin directory, so the launcher is
found without any `PATH` entry; the repository ships no top-level `bin/`
directory because hosted marketplaces reject one. Repository users run
`./scripts/claude-seo`; manual installers rewrite the canonical form to
`"$HOME/.claude/skills/seo/scripts/claude-seo"`. Never invoke bundled scripts
with a bare Python interpreter.

Comprehensive SEO analysis across all industries (SaaS, local services,
e-commerce, publishers, agencies). Orchestrates 24 sub-skills (21 core + 1 framework
integration + 2 extension mirrors) and 18 sub-agents. A separate optional Firecrawl
extension is also installable (see "Optional Extensions" below).

## Quick Reference

| Command | What it does |
|---------|-------------|
| `/seo audit <url>` | Full website audit with parallel subagent delegation |
| `/seo page <url>` | Deep single-page analysis |
| `/seo sitemap <url or generate>` | Analyze or generate XML sitemaps |
| `/seo schema <url>` | Detect, validate, and generate Schema.org markup |
| `/seo images <url or optimize>` | Image SEO: on-page audit, SERP analysis, file optimization |
| `/seo technical <url>` | Technical SEO audit (9 categories) |
| `/seo content <url>` | E-E-A-T and content quality analysis |
| `/seo content-brief <topic or url>` | Generate detailed SEO content brief with target keywords, outline, internal links |
| `/seo geo <url>` | AI Overviews / Generative Engine Optimization |
| `/seo plan <business-type>` | Strategic SEO planning |
| `/seo programmatic [url\|plan]` | Programmatic SEO analysis and planning |
| `/seo competitor-pages [url\|generate]` | Competitor comparison page generation |
| `/seo local <url>` | Local SEO analysis (GBP, citations, reviews, map pack) |
| `/seo maps [command] [args]` | Maps intelligence (geo-grid, GBP audit, reviews, competitors) |
| `/seo hreflang [url]` | Hreflang/i18n SEO audit and generation |
| `/seo google [command] [url]` | Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4) |
| `/seo backlinks <url>` | Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO) |
| `/seo cluster <seed-keyword>` | SERP-based semantic clustering and content architecture |
| `/seo sxo <url>` | Search Experience Optimization: page-type analysis, user stories, personas |
| `/seo drift baseline <url>` | Capture SEO baseline for change monitoring |
| `/seo drift compare <url>` | Compare current state to stored baseline |
| `/seo drift history <url>` | Show drift history over time |
| `/seo ecommerce <url>` | E-commerce SEO: product schema, marketplace intelligence |
| `/seo firecrawl [command] <url>` | Full-site crawling and site mapping (extension) |
| `/seo dataforseo [command]` | Live SEO data via DataForSEO (extension) |
| `/seo image-gen [use-case] <description>` | AI image generation for SEO assets (extension) |
| `/seo flow [stage] [url\|topic]` | FLOW framework: evidence-led prompts for Find, Leverage, Optimize, Win, or Local stages |
| `/seo setup`