grow-business

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: grow-business
description: 'Guided journey from a business with lucky months to a repeatable growth engine that produces a forecast. Orchestrates nine skills phase by phase - one-page-marketing, hundred-million-offers, predictable-revenue, contagious, influence-psychology, crossing-the-chasm, cold-start-problem, lean-analytics, negotiation - asking the user questions at every decision point and recording results in the project docs/ folder (MARKETING.md, OFFER.md, METRICS.md, GROW-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a marketing and sales system, manufacture predictable pipeline, engineer word-of-mouth and referrals, or says ''revenue is real but lumpy and I need growth that repeats''. If the offer, retention, or operations underneath are broken, run improve-business first; with no paying customers yet, start with create-business; when the product itself must carry the growth loops, use grow-app. For one framework in isolation, invoke that skill directly.'
license: MIT
metadata:
  author: wondelai
  version: "1.0.1"
---

# Grow a Business

You already have the hard part: a product people pay for. Revenue is real but lumpy — a good month came from a conference you happened to attend or a referral that happened to land, and none of it repeats on demand. This journey turns that traction into a repeatable growth engine across nine phases: a marketing map, an irresistible offer, an outbound motion, engineered word-of-mouth, persuasion on every surface, a mainstream go-to-market, a compounding network, one honest metric, and the discipline to hold price. It is interactive — the agent asks before every decision — and resumable, because every decision and asset is recorded in `docs/`. Install the whole stack at once with `npx skills add wondelai/skills --all --global`, or let each phase pull its skill on demand.

## Core Principle

**Build a repeatable growth engine: each phase produces an asset the next phase consumes — offer feeds pipeline, pipeline feeds word-of-mouth, metrics keep it honest.** The order is load-bearing; a skipped Phase 1 leaves the later phases with no shared target. This skill sequences the phases, asks the decision questions, and records the answers. The constituent skills carry the method — invoke them rather than improvising their frameworks.

The offer comes before every channel on purpose: sending traffic to a weak offer is the most expensive mistake in growth, so Phase 2 is fixed before outbound, virality, or repositioning turn on.

## Journey Map

| Phase | Skill | Question it answers | Artifact |
|---|---|---|---|
| 1 | one-page-marketing | Which niche, and which square of the machine is empty? | Creates docs/MARKETING.md |
| 2 | hundred-million-offers | Why should they buy this instead of the alternative? | Extends docs/OFFER.md |
| 3 | predictable-revenue | How do we manufacture pipeline on demand? | Extends docs/MARKETING.md |
| 4 | contagious | Why would anyone share this? | Extends docs/MARKETING.md |
| 5 | influence-psychology | Why do they say yes on the page? | Extends docs/OFFER.md |
| 6 | crossing-the-chasm | How do we reach the mainstream buyer? | Extends docs/STRATEGY.md + docs/CUSTOMER.md |
| 7 | cold-start-problem | How does the network do the acquiring? | Extends docs/MARKETING.md |
| 8 | lean-analytics | Which one number tells us it is working? | Extends docs/METRICS.md |
| 9 | negotiation | How do we capture the value instead of discounting it? | Extends docs/OFFER.md |

Four of the nine phases write to MARKETING.md — the flagship this journey creates. OFFER.md, STRATEGY.md, METRICS.md, and CUSTOMER.md are extended, so files a prior create-business journey already owns are reused and augmented, never overwritten.

The tracker `docs/GROW-BUSINESS-PLAN.md` is private to this journey and never shared with another; it is the resume point that carries state across sessions.

## Operating Rules

1. **Resume first.** Before anything