strategy-document

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---
name: strategy-document
description: "Write structured strategic documents for small and medium businesses: SWOT analyses, lean business plans, OKRs, competitive analyses. Each mode has a defined structure and quality bar. Use whenever a business asks to articulate strategy, set goals, analyse competition, plan for growth, do a SWOT, write OKRs, or build a lean business plan. Produces actionable documents, not generic frameworks."
---

# Strategy Document Writer

Produces strategic documents that are specific enough to act on. The quality bar: every statement should be falsifiable ("We have 3 React developers with 10+ years experience" vs "We have a strong team") and every recommendation should be implementable within a defined timeframe.

## Process

### Step 1: Determine the mode

Ask the user which document type they need:

1. **SWOT analysis** — assess current position
2. **Business plan** (lean or full) — articulate the business model
3. **OKRs / Goals** — set measurable objectives
4. **Competitive analysis** — understand the market landscape

If the user is unsure, ask what decision they are trying to make. That usually reveals the right mode:
- "Should we enter this market?" -> Competitive analysis + SWOT
- "What should we focus on this quarter?" -> OKRs
- "We need funding / a partner deck" -> Business plan
- "Something feels off but I can't pinpoint it" -> SWOT

### Step 2: Gather context

Ask for:
- Business name, industry, size (team, revenue if comfortable sharing)
- Current situation (what prompted this exercise?)
- Key competitors (if known)
- Time horizon (this quarter, this year, 3-year)
- Audience for the document (internal team, board, investors, bank, personal clarity)

The audience determines the level of detail. A bank wants financial projections. A founder wants clarity. A team wants direction.

### Step 3: Draft and validate

Write the document, then review every entry against the specificity test: could this statement apply to any business in the industry? If yes, it is too vague. Rewrite with the user's specific context.

---

## Mode 1: SWOT Analysis

### Structure

Present as a 2x2 grid with 3-5 points per quadrant. Each point is one sentence — specific and actionable.

```
             HELPFUL                    HARMFUL
          to achieving objectives    to achieving objectives

INTERNAL  STRENGTHS                  WEAKNESSES
(origin)  - ...                      - ...
          - ...                      - ...

EXTERNAL  OPPORTUNITIES              THREATS
(origin)  - ...                      - ...
          - ...                      - ...
```

**Internal** (Strengths, Weaknesses) = things the business controls: team skills, processes, technology, finances, culture, IP.

**External** (Opportunities, Threats) = things the business does not control: market trends, competitors, regulation, economic conditions, technology shifts.

### Quality bar for entries

| Too vague | Specific and useful |
|-----------|-------------------|
| "Strong team" | "3 developers with 10+ years React experience; only 1 has backend skills" |
| "Good reputation" | "4.8 Google rating from 127 reviews; 94% client retention over 3 years" |
| "Growing market" | "Australian SME SaaS market growing 12% annually (IBISWorld 2025)" |
| "Competition" | "Competitor X launched a free tier in Q4 2025, capturing 200+ of our target segment" |
| "Cash flow issues" | "Average debtor days: 58; target: 30. $120K outstanding beyond 60 days" |

Every entry should pass the "so what?" test — it must be clear why this point matters for strategic decisions.

### The "So What?" Section

After the grid, add a section that translates findings into actions:

**Strategic implications:**
- Which strengths can be leveraged against which opportunities? (attack)
- Which weaknesses are exposed by which threats? (defend)
- What should the business start doing, stop doing, or change?

This is the most valuable part of a SWOT. The grid without implications i