Lead Generation Agent Skills for ICP
Lead generation skills cover the full funnel you own: defining an ICP so you know who is even allowed to become a lead, building capture paths that let the right stranger raise a hand, qualifying interest into something closer to an opportunity, nurturing until timing matches intent, handing a human a lead they can actually work, and measuring cost per lead only insofar as it turns into pipeline. Skills in this topic tend to be task-shaped — they do one of those jobs rather than the whole funnel. Use the ranked list by finding the sub-topic where your funnel leaks worst, then pick the skill whose job matches that stage. Read the skill's own description before loading it, and treat the ranking as a starting point for comparison, not a substitute for checking fit.
8 to start with27 top options
Start with these.
Lead gen is a funnel you own: define the buyer, capture interest, qualify, nurture, then hand a real opportunity to sales.
These are the closest matches for this work. Start with the first one and open it to install.
- Rank 01View Agent SkillDirect
prospecting
NotableWhen the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find leads," "lead list," "outbound list," "target account list," "ICP-fit accounts," "find local businesses," "find my first customers," "design partners," "signal-based outbound," "buying signals," "intent data," "job change alerts," "waterfall enrichment," "Clay table," "lookalike accounts," "catch-all emails," "account tiering," or "research this account before I reach out." Always verify emails before they reach a sequence, and never scrape LinkedIn. Define audiences in Sales Navigator and pull contacts from licensed data. Covers list building, signals, enrichment, verification, and account research. For the outreach itself (copy, sending setup, LinkedIn, cadences, replies), see cold-email. For researching competitors, see competitor-profiling.
57,450 · popularity - Rank 02View Agent SkillDirect
revops
Revenue operations skill covering lead lifecycle stages, MQL/SQL definitions, lead scoring, routing, marketing-to-sales handoff, CRM automation, and pipeline management. Directly addresses qualify, nurture, handoff, and measurement.
105,843 · popularity - Rank 03View Agent SkillDirect
cargo-gtm
B2B go-to-market skill for account and buying-committee research, contact enrichment and verification, lead scoring and qualification, permission-based outreach drafting, CRM sync, and buying-signal monitoring.
8,389 · popularity - Rank 04View Agent SkillDirect
firecrawl-lead-gen
Generate structured lead lists from prospect databases and web directories with Firecrawl browser. Use for finding prospects by role, company type, industry, stage, location, technologies, or other criteria and exporting CRM-ready JSON or CSV.
31,215 · popularity - Rank 05View Agent SkillDirect
reddit-leads
Discover B2B leads from Reddit using AI-powered lead scoring via reddapi.dev Leads API. Finds high-intent signals, scores them 0-100, and classifies by lead type (pain_point, solution_request, complaint, feature_request, comparison). Perfect for competitor poaching, pain point discovery, and sales…
Needs (stated): Paid account
9,784 · popularity - Rank 06View Agent SkillDirect
cold-email
NotableWrite B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails.
109,195 · popularity - Rank 07View Agent SkillDirect
lead-magnets
NotableWhen the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copyw
95,771 · popularity - Rank 08View Agent SkillDirect
free-tools
NotableWhen the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, t
56,989 · popularity
Explore 19 more Agent Skills
- Rank 09View Agent SkillDirect
cro
NotableWhen the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup acti
68,063 · popularity - Rank 10View Agent SkillPossible
product-marketing
Creates and maintains a product marketing context document capturing positioning, target audience, ICP, personas, and pain points that other marketing skills reference. Foundational input for lead-gen targeting.
74,702 · popularity - Rank 11View Agent SkillPossible
firecrawl-lead-research
Produces pre-meeting lead intelligence briefs with company overview, recent activity, key people, talking points, and pain points using Firecrawl search and scrape. Supports account research before outreach.
31,166 · popularity - Rank 12View Agent SkillPossible
apify-ultimate-scraper
Universal web scraper across 15+ platforms with a dedicated lead-generation workflow for extracting contacts, emails, and B2B data. Useful infrastructure for prospect list building.
15,738 · popularity - Rank 13View Agent SkillPossible
customer-research
Customer research skill for analyzing transcripts, surveys, reviews, and support tickets, mining online communities, and running interviews/surveys. Supports ICP and persona definition that feeds lead gen.
105,518 · popularity - Rank 14View Agent SkillPossible
popups
Popup and modal optimization for email capture, lead magnets, exit intent, and discount offers, with trigger strategies and copy structure. Directly supports the capture facet of lead generation.
63,293 · popularity - Rank 15View Agent SkillPossible
ads
Paid advertising strategy across Google, Meta, LinkedIn, and X, including B2B lead quality, ABM, audience targeting, and offline conversion loops. Relevant to lead capture via paid channels.
73,045 · popularity - Rank 16View Agent SkillPossible
firecrawl-workflows
Routes outcome-focused Firecrawl workflows producing deliverables like lead lists, research reports, SEO audits, and company directories. Includes a dedicated lead-gen workflow among many.
32,186 · popularity - Rank 17View Agent SkillPossible
cargo-context
Reads and writes a git-backed GTM knowledge base of markdown describing ICPs, personas, plays, proof points, objections, and competitors, plus a typed knowledge graph. Foundational context for lead-gen targeting.
8,327 · popularity - Rank 18View Agent SkillPossible
sales-funnel-blueprint
Turns an offer into a multi-step sales funnel spec with page-by-page structure, price ladder, copy outline, and per-step metrics. Covers lead magnet and nurture funnel shapes relevant to capture.
81,815 · popularity - Rank 19View Agent SkillPossible
landing-page-conversion-audit
Audits landing, sales, or checkout pages for conversion leaks and returns a fix list ranked by expected revenue impact. Relevant to the capture facet of lead generation.
83,236 · popularity - Rank 20View Agent SkillPossible
sms
Plans and optimizes SMS/MMS marketing flows including welcome, abandoned cart, win-back, and promotional sends with TCPA compliance. Supports the nurture facet of lead generation.
57,016 · popularity - Rank 21View Agent SkillPossible
marketing-plan
Generates a comprehensive AARRR-structured 12-month marketing plan with current-state audit and operations stack. Lead generation appears as part of acquisition planning, not as the core deliverable.
59,596 · popularity - Rank 22View Agent SkillPossible
data-manager-api-event-ingestion
Official>- Guides developers through implementing event and conversion ingestion to Google products using the Data Manager API /v1/events/ingest endpoint and its associated client libraries. Use this skill when the user wants to upload offline conversions, enhanced conversions for leads, click conversions, Google Analytics web or app events, or any other event ingestion use case supported by the Data Manager API. Don't use for uploading audience members (use the data-manager-api-audience-ingestion skill).
- Rank 23View Agent SkillPossible
google-ads-api-account-diagnostics
Official>- Diagnoses Google Ads account performance issues such as conversion loss (value or volume), low lead flow/volume, and lost impression share (opportunities) due to ad rank, bids, or budgets. Use when troubleshooting sudden performance drops, analyzing campaign impression share metrics, investigating low lead flow, or searching for bidding and budget constraints. Don't use for setting up new campaigns, uploading conversion events directly, or general Google Mobile Ads SDK integration issues (use gma-android-integrate instead).
- Rank 24View Agent SkillPossible
docx
OfficialUse this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to produce professional documents with formatting like tables of contents, headings, page numbers, or letterheads. Also use when extracting or reorganizing content from .docx or .dotx files, inserting or replacing images in documents, performing find-and-replace in Word files, working with tracked changes or comments, or converting content into a polished Word document. If the user asks for a 'report', 'memo', 'letter', 'template', or similar deliverable as a Word or .docx file, use this skill. Do NOT use for PDFs, spreadsheets, Google Docs, or general coding tasks unrelated to document generation.
- Rank 25View Agent SkillPossible
pdf
OfficialUse when tasks involve reading, creating, or reviewing PDF files where rendering and layout matter; prefer visual checks by rendering pages (Poppler) and use Python tools such as `reportlab`, `pdfplumber`, and `pypdf` for generation and extraction.
- Rank 26View Agent SkillPossible
deepline-gtm
GTM meta skill for prospecting, enrichment, outreach, and lead list building across dozens of data providers, with guides for finding companies and contacts, enriching records, and writing outreach.
31,746 · popularity - Rank 27View Agent SkillPossible
niche-signal-discovery
Discovers differential first-party signals between Closed Won and Closed Lost accounts for ICP analysis, using website content, job listings, and tech stack to build account scoring and prospecting criteria.
31,980 · popularity
What this topic covers
Each sub-topic groups Agent Skills for a specific situation.
- ICP
- Who is even allowed to become a lead.
- Capture
- A way for the right stranger to raise a hand, or be asked.
- Qualify
- Interest is not opportunity.
- Nurture
- Stay present until timing matches intent.
- Handoff
- A human gets a lead they can actually work.
- Measurement
- Cost per lead is a vanity number until it becomes pipeline.
Frequently asked questions
- What is the difference between capture and qualify skills?
- Capture skills give the right stranger a way to raise a hand or be asked. Qualify skills take that raised hand and separate interest from opportunity, because interest alone is not opportunity.
- Why would I need a nurture skill if I already qualify leads?
- Qualification tells you whether interest exists now; nurture keeps you present until timing matches intent. A lead that fails qualification today can still become pipeline later.
- How is this list ordered?
- It is ranked by observed search demand, with direct matches to the topic placed first and a cap on how many skills any single publisher can occupy.
- Where does measurement fit into lead generation?
- Measurement sits across the funnel, but cost per lead is a vanity number until it becomes pipeline. Use it to compare stages, not as the goal itself.
How to install an Agent Skill
Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:
- Claude Code — copy the SKILL.md for prospecting into ~/.claude/skills/prospecting/ for yourself, or .claude/skills/prospecting/ to share it with a project.
- From the registry — run npx skills add coreyhaines31/marketingskills@prospecting.
- Or download prospecting from its source and place that SKILL.md in the directory above.
How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.