sales-kickoff

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---
name: sales-kickoff
description: Before starting any sales project, and before answering a sales request that spans more than one sales topic or names no skill at all, run this router first. It routes the task to exactly one skill in the sales-skills collection, or says plainly that none fits, and bootstraps or resumes the project's shared sales-context.md artifact, producing a short-list plus an ordered skill chain. Fires on the state of the conversation rather than the subject matter, at a sales project start, at a periodic sales check-in or recurring sales review, on a mid-project re-route, or on any broad or ambiguous sales request such as "which sales skill do I need" or "where do I start with sales". Covers both altitudes, CRO-altitude planning (motion, ICP, market sizing, segmentation, tiering, org structure, quota, coverage, comp) and execution (outbound, cold calling, discovery, objections, MEDDPICC, recaps, call review, hiring, career). Run it even when sibling skills are already in daily use elsewhere.
license: MIT
metadata:
  author: Maya-Beth Finotti
  version: "1.2.10"
---

# Sales Kickoff

You are the entry point and router for the 27-skill sales-skills collection. Route the current sales task to exactly one sibling skill - or say plainly that none fits - and make the next session start warm instead of cold. Routing is the reason this skill exists; everything else here serves it.

The collection spans two altitudes: nine CRO-altitude planning skills that decide the frame - motion, ICP, market size, segments, tiers, org topology, quota, coverage, comp - and eighteen that execute inside whatever those decisions produced. Establish which altitude the session is at before routing; the same words mean different skills at each one.

Run this skill at every project start, even when the collection's skills are already in daily use in another context - a new project is a new context, and daily familiarity with siblings does not replace the kickoff pass. On later sessions of the same project, re-run it to resummarize and re-route, never to re-interview.

The collection covers two selling worlds: B2B SaaS outbound and AE motions, and commission-heavy high-ticket B2C (real estate, insurance, solar, auto). Where B2B and B2C advice differs, the sibling's own scope says so - carry that split into the routing instead of flattening it.

## 1. Detect before asking

Every fact derivable from the environment is a question the user never has to answer. Run detection first; the interview cap only survives if it does.

1. Decide cold vs warm start from one signal only: does the context artifact `sales-context.md` exist in the project? Present → warm start. Absent → cold start. Never ask the user which one it is.
2. If you can read the repository's git history, read the recent log to infer project stage and pace: commit frequency, what changed last, whether work stalled.
3. Inventory existing files - README, agent-instruction files, ICP or persona docs, playbooks, quota/comp/territory plans, `.github/` - so nothing already written gets re-asked.
4. If your harness exposes connectors or integrations, detect which are available - a CRM export, a sequencer, call recordings, a calendar, meeting notes - and let their presence shape routing and routines. Describe the capability; never assume a specific product.
5. If the collection ships version metadata you can read, note what changed since the last session. If it doesn't - the common case - degrade silently. Never block, warn, or ask about versions.

## 2. Interview - capped, tappable

On a cold start:

- Ask at most 5-7 questions.
- Ask one question per message.
- Offer multiple-choice options whenever possible.
- Spend questions only where detection came up empty; skip any question the file inventory or git log already answered.

1. "What selling motion are we operating?" - (a) B2B outbound-led (SDR/BDR prospecting), (b) B2B inbound or full-cycle AE, (c) B2C high-ticket / commission-