Digital Marketing Agent Skills

Digital marketing skills help an AI agent plan, execute, and measure campaigns across channels. This topic covers six sub-areas: SEO, which earns search visibility without per-click costs but compounds slowly; paid ads, which buy immediate visibility that stops when spend stops; content marketing, which builds trust through useful pages and assets; email marketing, which reaches an audience you already have permission to contact; social media, which manages presence on networks you do not own; and analytics and measurement, which checks whether a channel is producing the outcome you paid for. Use the ranked list to find a skill that matches the channel you are working on and the job you need done. The list is ordered by observed search demand, with direct matches first and a cap on any single publisher, so start at the top and scan for the sub-topic that fits your immediate need.

8 to start with66 top options

Start with these.

Digital marketing splits by channel: how the message reaches people, plus a measurement layer that tells you whether any of it worked.

These are the closest matches for this work. Start with the first one and open it to install.

Get found in search without paying per click; slow to compound.Buy visibility now; it stops when spend stops.Useful pages and assets that earn trust over time.Talk to an audience you already have a right to message.Presence and conversation on networks you do not own. A sub-problem of this domain with no skills yet.Whether a channel is actually producing the outcome you paid for.

66 top options

  1. Rank 04
    Direct

    seo

    Comprehensive SEO analysis skill orchestrating 24 sub-skills and 18 sub-agents for audits, schema, content quality, GEO, local, and programmatic SEO.

    • SEO
    8,162 · popularity
    View Agent Skill
  2. Rank 05
    Direct

    ad-account-diagnostic

    Diagnoses root causes of underperforming paid ad accounts across tracking, structure, targeting, creative, bidding, offer, and external forces, returning a prioritized verdict.

    • Paid ads
    • Analytics & measurement
    6,186 · popularity
    View Agent Skill
  3. Rank 06
    Direct

    paid-media-scaling

    Decides when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences, and how to avoid performance collapse.

    • Analytics & measurement
    6,391 · popularity
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  4. Rank 07
    Direct

    google-ads

    Guides Google Ads setup, campaign structure, keyword targeting, PMax optimization, and PMF testing with ads, including competitor-brand tactics.

    • Paid ads
    • Content marketing
    1,539 · popularity
    View Agent Skill
  5. Rank 08
    Direct

    ads-plan

    Creates a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, and measurement.

    • Paid ads
    3,708 · popularity
    View Agent Skill
Explore 58 more Agent Skills
  1. Rank 09
    Direct

    seo-audit

    SEO audit skill that diagnoses technical, on-page, and content SEO issues and returns prioritized, actionable recommendations to improve organic search.

    • SEO
    • Content marketing
    222,553 · popularity
    View Agent Skill
  2. Rank 10
    Direct

    ad-platform-selection

    Decides which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup, ending in a channel plan and test.

    • Paid ads
    • Analytics & measurement
    6,175 · popularity
    View Agent Skill
  3. Rank 11
    Direct

    ad-conversion-tracking

    Verifies conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, ending in a GO/NO-GO decision.

    • Paid ads
    • Analytics & measurement
    6,199 · popularity
    View Agent Skill
  4. Rank 12
    Direct

    seo-geo

    Audits and improves content for AI Overviews and answer engines, covering citability, entity clarity, crawler access, brand signals, and passage structure.

    • SEO
    • Content marketing
    6,494 · popularity
    View Agent Skill
  5. Rank 13
    Direct

    ads-create

    Creates source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile and platform requirements.

    3,592 · popularity
    View Agent Skill
  6. Rank 14
    Direct

    seo-aeo-best-practices

    SEO and AEO best-practices skill covering metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD, EEAT, and AI-answer readiness.

    • SEO
    6,880 · popularity
    View Agent Skill
  7. Rank 15
    Direct

    programmatic-seo

    Programmatic SEO skill for building SEO-driven pages at scale from templates and data, with 12 playbooks and thin-content safeguards.

    • SEO
    • Content marketing
    141,281 · popularity
    View Agent Skill
  8. Rank 16
    Direct

    firecrawl-seo-audit

    Firecrawl-powered SEO audit that maps a site, scrapes key pages, reviews metadata, headings, and keywords, and returns prioritized recommendations.

    • SEO
    • Content marketing
    31,702 · popularity
    View Agent Skill
  9. Rank 17
    Direct

    performance-report

    Builds a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations for stakeholders.

    • SEO
    • Analytics & measurement
    2,816 · popularity
    View Agent Skill
  10. Rank 18
    Direct

    seo-technical

    Technical SEO audit across crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JS rendering, and IndexNow.

    • SEO
    6,474 · popularity
    View Agent Skill
  11. Rank 19
    Direct

    ad-spend-allocation

    Splits a fixed paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return, with reallocation decision rules.

    • Analytics & measurement
    6,181 · popularity
    View Agent Skill
  12. Rank 20
    Direct

    Facebook/Meta Ads

    Automates Facebook and Instagram advertising: campaign structure, audience targeting, ad creative, and performance reporting via an ads MCP server.

    • Paid ads
    4,609 · popularity
    View Agent Skill
  13. Rank 21
    Direct

    seo-content

    Content quality and E-E-A-T analysis skill with AI citation readiness assessment and last-mile draft cleanup for AI phrasing and invisible characters.

    • SEO
    • Content marketing
    7,017 · popularity
    View Agent Skill
  14. Rank 22
    Direct

    ad-budget-pacing

    Tracks daily and weekly spend against a campaign or account budget, flags under- or over-pacing, and reports the corrective daily spend behind each alert.

    • Analytics & measurement
    6,184 · popularity
    View Agent Skill
  15. Rank 23
    Direct

    ad-negative-keywords

    Builds and maintains negative keyword lists from search term reports to cut wasted paid-search spend, with match types, exclusion levels, and review cadence.

    • Paid ads
    6,160 · popularity
    View Agent Skill
  16. Rank 24
    Direct

    google-search-console

    Guides analysis of Google Search Console data: performance metrics, indexing, sitemaps, Core Web Vitals, and rich results, with monthly monitoring best practices.

    • SEO
    1,822 · popularity
    View Agent Skill
  17. Rank 25
    Direct

    seo-competitor-pages

    Generates SEO-optimized competitor comparison and alternatives pages with feature matrices, schema markup, and conversion optimization.

    • SEO
    6,917 · popularity
    View Agent Skill
  18. Rank 26
    Direct

    video-script

    Writes production-ready video marketing scripts with hook variants, timestamped dialogue, visual/audio direction, CTA placement, and platform-specific formatting.

    308 · popularity
    View Agent Skill
  19. Rank 27
    Direct

    ad-campaign-consolidation

    Evaluates a fragmented paid-ads account and recommends which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning.

    • Paid ads
    5,951 · popularity
    View Agent Skill
  20. Rank 28
    Direct

    ads-linkedin

    Audits LinkedIn Ads measurement, Insight Tag, professional audiences, lead gen, ABM, creative, bidding, budgets, pacing, automation, and policy.

    • Analytics & measurement
    3,593 · popularity
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  21. Rank 29
    Direct

    influencer-marketing

    Builds an influencer marketing strategy covering tier selection, finding and vetting creators, briefs, contracts, performance tracking, and FTC compliance.

    1,310 · popularity
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  22. Rank 30
    Direct

    offsite-signal-analyzer

    Analyzes off-site signals in two modes: backlink profiles with anchor and toxic-link review, or AI-assistant referral traffic and its conversion versus organic.

    • SEO
    1,180 · popularity
    View Agent Skill
  23. Rank 31
    Direct

    performance-monitor

    Two-mode SEO monitor: report builds multi-metric traffic, ranking, authority, and content dashboards; alert configures threshold notifications for future changes.

    • SEO
    1,128 · popularity
    View Agent Skill
  24. Rank 32
    Direct

    thought-leadership-ads

    Plans campaigns that promote an executive's or founder's existing organic posts as paid person-fronted ads, covering post selection, sequencing, audience, governance, and measurement.

    • Analytics & measurement
    6,099 · popularity
    View Agent Skill
  25. Rank 33
    Direct

    conversational-ad-copy

    Adapts ad messaging for conversational and AI-answer ad surfaces, covering recommendation register, self-contained slot copy, targeting prose, and grounding discipline.

    • SEO
    • Content marketing
    • Analytics & measurement
    5,969 · popularity
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  26. Rank 34
    Direct

    amazon-display-ads

    Amazon Sponsored Display campaign strategy covering audience targeting, retargeting, creative optimization, and performance management.

    1,059 · popularity
    View Agent Skill
  27. Rank 35
    Direct

    tiktok-shop-ads

    TikTok Shop advertising strategy covering Product, Video, and Live Shopping Ads, bidding optimization, creative best practices, and performance scaling.

    • Paid ads
    • Analytics & measurement
    949 · popularity
    View Agent Skill
  28. Rank 36
    Direct

    rank-tracker

    Tracks keyword positions, SERP feature ownership, and AI visibility over time, with snapshot deltas and a zero-dependency measurement loop.

    • SEO
    1,155 · popularity
    View Agent Skill
  29. Rank 37
    Direct

    customer-research

    Customer research skill for analyzing transcripts, mining reviews and communities, and running interviews and surveys to ground positioning and copy in real customer language.

    • Content marketing
    105,518 · popularity
    View Agent Skill
  30. Rank 38
    Direct

    seo-sitemap

    Analyzes or generates XML sitemaps with validation checks, industry templates, and quality gates for structure and URL coverage.

    • SEO
    6,597 · popularity
    View Agent Skill
  31. Rank 39
    Direct

    copywriting-classic

    Applies David Ogilvy's advertising principles to write and review headlines, long-form sales copy, and brand campaigns that sell while building equity.

    • Content marketing
    257 · popularity
    View Agent Skill
  32. Rank 40
    Direct

    gtm-motions

    Identifies the best go-to-market motions across inbound, outbound, paid digital, community, partners, ABM, and PLG, with tools and tactics for each.

    • SEO
    • Paid ads
    • Content marketing
    2,601 · popularity
    View Agent Skill
  33. Rank 41
    Direct

    site-architecture

    Information architecture skill for planning page hierarchy, navigation, URL structure, and internal linking so a site is intuitive and search-friendly.

    • SEO
    • Content marketing
    113,956 · popularity
    View Agent Skill
  34. Rank 42
    Direct

    image-optimization

    Guides image optimization for search and performance: alt text, captions, WebP/AVIF, responsive images, lazy loading, image sitemaps, and LCP.

    • SEO
    • Content marketing
    1,094 · popularity
    View Agent Skill
  35. Rank 43
    Direct

    performance-analyzer

    Analyzes influencer and paid campaign performance: metric scorecards vs target, platform/creator rankings, engagement quality, conversion attribution, and ranked learnings.

    • Paid ads
    • Analytics & measurement
    907 · popularity
    View Agent Skill
  36. Rank 44
    Direct

    core-web-vitals

    Guides Core Web Vitals optimization for LCP, INP, and CLS, with target thresholds, common causes, fixes, and monitoring tools.

    • SEO
    1,046 · popularity
    View Agent Skill
  37. Rank 45
    Direct

    advertising-kickoff

    Entry-point router for a 31-skill paid-advertising collection that routes a task to the right sibling skill and bootstraps or resumes shared project context.

    6,164 · popularity
    View Agent Skill
  38. Rank 46
    Possible

    ads-generate

    Generates paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider, with manifest and policy checks.

    3,555 · popularity
    View Agent Skill
  39. Rank 47
    Possible

    apify-ultimate-scraper

    Universal Apify web scraper for social, search, and marketplace platforms, used for lead generation, competitor analysis, brand monitoring, and trend research.

    • SEO
    • Analytics & measurement
    15,738 · popularity
    View Agent Skill
  40. Rank 48
    Possible

    app-launch

    Plans a mobile app launch strategy with an 8-week timeline, ASO foundation, press and community outreach, launch-day checklist, and post-launch momentum plan.

    • Content marketing
    3,176 · popularity
    View Agent Skill
  41. Rank 49
    Possible

    firecrawl-workflows

    Runs outcome-focused Firecrawl workflows producing deliverables like research reports, SEO audits, lead lists, and knowledge bases from web data.

    • SEO
    32,186 · popularity
    View Agent Skill
  42. Rank 50
    Possible

    advertising-radar

    Builds a personalized, time-budgeted watch list of paid-advertising podcasts, newsletters, platform release notes, communities, and people to follow.

    • Paid ads
    6,148 · popularity
    View Agent Skill
  43. Rank 51
    Possible

    pricing-strategist

    Pricing strategy and monetization guidance for SaaS and digital products, covering tiers, value metrics, bundles, price increases, and pricing-page copy.

    206 · popularity
    View Agent Skill
  44. Rank 52
    Possible

    p-video-avatar

    Generates talking-head avatar videos from a portrait image with built-in TTS via the inference.sh CLI, for presenters, demos, and UGC-style marketing content.

    10,145 · popularity
    View Agent Skill
  45. Rank 53
    Possible

    advertising-hiring

    Builds a complete hiring packet for a paid-advertising role: rung decision, outcome scorecard, interview loop, work sample, and 30-60-90 ramp with staged spend authority.

    • Analytics & measurement
    6,145 · popularity
    View Agent Skill
  46. Rank 54
    Direct

    ai-seo

    Notable

    When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site

    • SEO
    • Content marketing
    126,359 · popularity
    View Agent Skill
  47. Rank 55
    Direct

    content-strategy

    Notable

    When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see se

    • SEO
    • Content marketing
    141,152 · popularity
    View Agent Skill
  48. Rank 56
    Direct

    marketing-ideas

    Notable

    When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

    • SEO
    • Paid ads
    • Email marketing
    128,983 · popularity
    View Agent Skill
  49. Rank 57
    Direct

    audit-website

    Notable

    Audit a website with the squirrelscan CLI and fix the findings in code. Runs SEO, performance, security, technical, content, accessibility, and 15 other rule categories (260+ rules), returns an LLM-optimized report, then drives an iterative fix loop, mapping issues to source files, applying fixes, and re-auditing until the site scores well. Use to discover and assess website or webapp issues and drive them to fixed.

    • SEO
    • Content marketing

    Needs (stated): CLI tool

    71,267 · popularity
    View Agent Skill
  50. Rank 58
    Direct

    community-marketing

    Notable

    Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador prog

    72,619 · popularity
    View Agent Skill
  51. Rank 59
    Direct

    sales-funnel-blueprint

    Notable

    Turn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.

    54,576 · popularity
    View Agent Skill
  52. Rank 60
    Direct

    twitter-automation

    Notable

    Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet

    142,331 · popularity
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  53. Rank 61
    Direct

    co-marketing

    Notable

    When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.

    63,385 · popularity
    View Agent Skill
  54. Rank 62
    Possible

    product-launch-video

    Notable

    Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.

    254,023 · popularity
    View Agent Skill
  55. Rank 63
    Possible

    ai-video-generation

    Notable

    Generate AI videos with Google Veo, Seedance 2.0, HappyHorse, Wan, Grok and 40+ models via inference.sh CLI. Models: Veo 3.1, Veo 3, Seedance 2.0, HappyHorse 1.0, Wan 2.5, Grok Imagine Video, OmniHuman, Fabric, HunyuanVideo. Capabilities: text-to-video, image-to-video, reference-to-video, video editing, lipsync, avatar animation, video upscaling, foley sound. Use for: social media videos, marketing content, explainer videos, product demos, AI avatars. Triggers: video generation, ai video, text to video, image to video, veo, animate image, video from image, ai animation, video generator, genera

    142,615 · popularity
    View Agent Skill
  56. Rank 64
    Possible

    ai-image-generation

    Notable

    Generate AI images with GPT-Image-2, FLUX, Gemini, Grok, Seedream, Reve and 50+ models via inference.sh CLI. Models: GPT-Image-2, FLUX Dev LoRA, FLUX.2 Klein LoRA, Gemini 3 Pro Image, Grok Imagine, Seedream 4.5, Reve, ImagineArt. Capabilities: text-to-image, image-to-image, inpainting, LoRA, image editing, upscaling, text rendering. Use for: AI art, product mockups, concept art, social media graphics, marketing visuals, illustrations. Triggers: flux, image generation, ai image, text to image, stable diffusion, generate image, ai art, midjourney alternative, dall-e alternative, text2img, t2i, i

    142,155 · popularity
    View Agent Skill
  57. Rank 65
    Possible

    ai-avatar-video

    Notable

    Create AI avatar and talking head videos via inference.sh CLI. Recommended: P-Video-Avatar (fastest, cheapest, built-in TTS). Also: OmniHuman, Fabric, PixVerse. Audio: Inworld TTS-2 (100+ languages, emotion steering for characters), ElevenLabs, Kokoro. Capabilities: audio-driven avatars, text-to-avatar, lipsync videos, talking head generation, virtual presenters, UGC content. Use for: AI presenters, explainer videos, virtual influencers, dubbing, marketing videos, UGC ads, gaming avatars, NPC dialogue. Triggers: ai avatar, talking head, lipsync, avatar video, virtual presenter, ai spokesperson

    142,016 · popularity
    View Agent Skill
  58. Rank 66
    Possible

    deepline-ads-audiences

    Builds, enriches, and uploads B2B paid-ads audiences to Google Customer Match, Meta Custom Audiences, and LinkedIn Matched Audiences from CRM data.

    • Paid ads
    • Content marketing
    22,395 · popularity
    View Agent Skill
What this topic covers

What this topic covers

Each sub-topic groups Agent Skills for a specific situation.

SEO
Get found in search without paying per click; slow to compound.
Paid ads
Buy visibility now; it stops when spend stops.
Content marketing
Useful pages and assets that earn trust over time.
Email marketing
Talk to an audience you already have a right to message.
Social media
Presence and conversation on networks you do not own.
Analytics & measurement
Whether a channel is actually producing the outcome you paid for.
Frequently asked questions

Frequently asked questions

How is this list ordered?
The list is ranked by observed search demand. Direct matches to the topic appear first, and there is a cap on how many skills any single publisher can occupy.
What is the difference between SEO and paid ads skills?
SEO skills focus on getting found in search without paying per click, though results compound slowly. Paid ads skills buy visibility now, but that visibility stops when spend stops.
Why include analytics and measurement as a sub-topic?
Digital marketing splits by channel, plus a measurement layer that tells you whether any of it worked. Analytics and measurement skills check whether a channel is actually producing the outcome you paid for.
Should I pick a skill for email marketing or social media?
Email marketing skills talk to an audience you already have a right to message. Social media skills manage presence and conversation on networks you do not own. Choose based on whether you control the audience or the platform.

How to install an Agent Skill

Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:

  • Claude Code — copy the SKILL.md for ads into ~/.claude/skills/ads/ for yourself, or .claude/skills/ads/ to share it with a project.
  • From the registry — run npx skills add coreyhaines31/marketingskills@ads.
  • Or download ads from its source and place that SKILL.md in the directory above.

How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.