Digital Marketing Agent Skills
Digital marketing skills help an AI agent plan, execute, and measure campaigns across channels. This topic covers six sub-areas: SEO, which earns search visibility without per-click costs but compounds slowly; paid ads, which buy immediate visibility that stops when spend stops; content marketing, which builds trust through useful pages and assets; email marketing, which reaches an audience you already have permission to contact; social media, which manages presence on networks you do not own; and analytics and measurement, which checks whether a channel is producing the outcome you paid for. Use the ranked list to find a skill that matches the channel you are working on and the job you need done. The list is ordered by observed search demand, with direct matches first and a cap on any single publisher, so start at the top and scan for the sub-topic that fits your immediate need.
8 to start with66 top options
Start with these.
Digital marketing splits by channel: how the message reaches people, plus a measurement layer that tells you whether any of it worked.
These are the closest matches for this work. Start with the first one and open it to install.
- Rank 01View Agent SkillDirect
ads
Paid ads skill for campaign strategy, audience targeting, bidding, and optimization across Google, Meta, LinkedIn, and other platforms, with deep reference playbooks.
73,045 · popularity - Rank 02View Agent SkillDirect
email-marketing-bible
NotableEmail marketing skill covering lifecycle and campaign copy, 19 industry playbooks.
- Rank 03View Agent SkillDirect
ad-creative
Performance creative skill for generating and iterating ad copy and creative at scale across paid platforms, including static batches and creative strategy loops.
123,484 · popularity - Rank 04View Agent SkillDirect
seo
Comprehensive SEO analysis skill orchestrating 24 sub-skills and 18 sub-agents for audits, schema, content quality, GEO, local, and programmatic SEO.
8,162 · popularity - Rank 05View Agent SkillDirect
ad-account-diagnostic
Diagnoses root causes of underperforming paid ad accounts across tracking, structure, targeting, creative, bidding, offer, and external forces, returning a prioritized verdict.
6,186 · popularity - Rank 06View Agent SkillDirect
paid-media-scaling
Decides when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences, and how to avoid performance collapse.
6,391 · popularity - Rank 07View Agent SkillDirect
google-ads
Guides Google Ads setup, campaign structure, keyword targeting, PMax optimization, and PMF testing with ads, including competitor-brand tactics.
1,539 · popularity - Rank 08View Agent SkillDirect
ads-plan
Creates a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, and measurement.
3,708 · popularity
Explore 58 more Agent Skills
- Rank 09View Agent SkillDirect
seo-audit
SEO audit skill that diagnoses technical, on-page, and content SEO issues and returns prioritized, actionable recommendations to improve organic search.
222,553 · popularity - Rank 10View Agent SkillDirect
ad-platform-selection
Decides which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup, ending in a channel plan and test.
6,175 · popularity - Rank 11View Agent SkillDirect
ad-conversion-tracking
Verifies conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, ending in a GO/NO-GO decision.
6,199 · popularity - Rank 12View Agent SkillDirect
seo-geo
Audits and improves content for AI Overviews and answer engines, covering citability, entity clarity, crawler access, brand signals, and passage structure.
6,494 · popularity - Rank 13View Agent SkillDirect
ads-create
Creates source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile and platform requirements.
3,592 · popularity - Rank 14View Agent SkillDirect
seo-aeo-best-practices
SEO and AEO best-practices skill covering metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD, EEAT, and AI-answer readiness.
6,880 · popularity - Rank 15View Agent SkillDirect
programmatic-seo
Programmatic SEO skill for building SEO-driven pages at scale from templates and data, with 12 playbooks and thin-content safeguards.
141,281 · popularity - Rank 16View Agent SkillDirect
firecrawl-seo-audit
Firecrawl-powered SEO audit that maps a site, scrapes key pages, reviews metadata, headings, and keywords, and returns prioritized recommendations.
31,702 · popularity - Rank 17View Agent SkillDirect
performance-report
Builds a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations for stakeholders.
2,816 · popularity - Rank 18View Agent SkillDirect
seo-technical
Technical SEO audit across crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JS rendering, and IndexNow.
6,474 · popularity - Rank 19View Agent SkillDirect
ad-spend-allocation
Splits a fixed paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return, with reallocation decision rules.
6,181 · popularity - Rank 20View Agent SkillDirect
Facebook/Meta Ads
Automates Facebook and Instagram advertising: campaign structure, audience targeting, ad creative, and performance reporting via an ads MCP server.
4,609 · popularity - Rank 21View Agent SkillDirect
seo-content
Content quality and E-E-A-T analysis skill with AI citation readiness assessment and last-mile draft cleanup for AI phrasing and invisible characters.
7,017 · popularity - Rank 22View Agent SkillDirect
ad-budget-pacing
Tracks daily and weekly spend against a campaign or account budget, flags under- or over-pacing, and reports the corrective daily spend behind each alert.
6,184 · popularity - Rank 23View Agent SkillDirect
ad-negative-keywords
Builds and maintains negative keyword lists from search term reports to cut wasted paid-search spend, with match types, exclusion levels, and review cadence.
6,160 · popularity - Rank 24View Agent SkillDirect
google-search-console
Guides analysis of Google Search Console data: performance metrics, indexing, sitemaps, Core Web Vitals, and rich results, with monthly monitoring best practices.
1,822 · popularity - Rank 25View Agent SkillDirect
seo-competitor-pages
Generates SEO-optimized competitor comparison and alternatives pages with feature matrices, schema markup, and conversion optimization.
6,917 · popularity - Rank 26View Agent SkillDirect
video-script
Writes production-ready video marketing scripts with hook variants, timestamped dialogue, visual/audio direction, CTA placement, and platform-specific formatting.
308 · popularity - Rank 27View Agent SkillDirect
ad-campaign-consolidation
Evaluates a fragmented paid-ads account and recommends which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning.
5,951 · popularity - Rank 28View Agent SkillDirect
ads-linkedin
Audits LinkedIn Ads measurement, Insight Tag, professional audiences, lead gen, ABM, creative, bidding, budgets, pacing, automation, and policy.
3,593 · popularity - Rank 29View Agent SkillDirect
influencer-marketing
Builds an influencer marketing strategy covering tier selection, finding and vetting creators, briefs, contracts, performance tracking, and FTC compliance.
1,310 · popularity - Rank 30View Agent SkillDirect
offsite-signal-analyzer
Analyzes off-site signals in two modes: backlink profiles with anchor and toxic-link review, or AI-assistant referral traffic and its conversion versus organic.
1,180 · popularity - Rank 31View Agent SkillDirect
performance-monitor
Two-mode SEO monitor: report builds multi-metric traffic, ranking, authority, and content dashboards; alert configures threshold notifications for future changes.
1,128 · popularity - Rank 32View Agent SkillDirect
thought-leadership-ads
Plans campaigns that promote an executive's or founder's existing organic posts as paid person-fronted ads, covering post selection, sequencing, audience, governance, and measurement.
6,099 · popularity - Rank 33View Agent SkillDirect
conversational-ad-copy
Adapts ad messaging for conversational and AI-answer ad surfaces, covering recommendation register, self-contained slot copy, targeting prose, and grounding discipline.
5,969 · popularity - Rank 34View Agent SkillDirect
amazon-display-ads
Amazon Sponsored Display campaign strategy covering audience targeting, retargeting, creative optimization, and performance management.
1,059 · popularity - Rank 35View Agent SkillDirect
tiktok-shop-ads
TikTok Shop advertising strategy covering Product, Video, and Live Shopping Ads, bidding optimization, creative best practices, and performance scaling.
949 · popularity - Rank 36View Agent SkillDirect
rank-tracker
Tracks keyword positions, SERP feature ownership, and AI visibility over time, with snapshot deltas and a zero-dependency measurement loop.
1,155 · popularity - Rank 37View Agent SkillDirect
customer-research
Customer research skill for analyzing transcripts, mining reviews and communities, and running interviews and surveys to ground positioning and copy in real customer language.
105,518 · popularity - Rank 38View Agent SkillDirect
seo-sitemap
Analyzes or generates XML sitemaps with validation checks, industry templates, and quality gates for structure and URL coverage.
6,597 · popularity - Rank 39View Agent SkillDirect
copywriting-classic
Applies David Ogilvy's advertising principles to write and review headlines, long-form sales copy, and brand campaigns that sell while building equity.
257 · popularity - Rank 40View Agent SkillDirect
gtm-motions
Identifies the best go-to-market motions across inbound, outbound, paid digital, community, partners, ABM, and PLG, with tools and tactics for each.
2,601 · popularity - Rank 41View Agent SkillDirect
site-architecture
Information architecture skill for planning page hierarchy, navigation, URL structure, and internal linking so a site is intuitive and search-friendly.
113,956 · popularity - Rank 42View Agent SkillDirect
image-optimization
Guides image optimization for search and performance: alt text, captions, WebP/AVIF, responsive images, lazy loading, image sitemaps, and LCP.
1,094 · popularity - Rank 43View Agent SkillDirect
performance-analyzer
Analyzes influencer and paid campaign performance: metric scorecards vs target, platform/creator rankings, engagement quality, conversion attribution, and ranked learnings.
907 · popularity - Rank 44View Agent SkillDirect
core-web-vitals
Guides Core Web Vitals optimization for LCP, INP, and CLS, with target thresholds, common causes, fixes, and monitoring tools.
1,046 · popularity - Rank 45View Agent SkillDirect
advertising-kickoff
Entry-point router for a 31-skill paid-advertising collection that routes a task to the right sibling skill and bootstraps or resumes shared project context.
6,164 · popularity - Rank 46View Agent SkillPossible
ads-generate
Generates paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider, with manifest and policy checks.
3,555 · popularity - Rank 47View Agent SkillPossible
apify-ultimate-scraper
Universal Apify web scraper for social, search, and marketplace platforms, used for lead generation, competitor analysis, brand monitoring, and trend research.
15,738 · popularity - Rank 48View Agent SkillPossible
app-launch
Plans a mobile app launch strategy with an 8-week timeline, ASO foundation, press and community outreach, launch-day checklist, and post-launch momentum plan.
3,176 · popularity - Rank 49View Agent SkillPossible
firecrawl-workflows
Runs outcome-focused Firecrawl workflows producing deliverables like research reports, SEO audits, lead lists, and knowledge bases from web data.
32,186 · popularity - Rank 50View Agent SkillPossible
advertising-radar
Builds a personalized, time-budgeted watch list of paid-advertising podcasts, newsletters, platform release notes, communities, and people to follow.
6,148 · popularity - Rank 51View Agent SkillPossible
pricing-strategist
Pricing strategy and monetization guidance for SaaS and digital products, covering tiers, value metrics, bundles, price increases, and pricing-page copy.
206 · popularity - Rank 52View Agent SkillPossible
p-video-avatar
Generates talking-head avatar videos from a portrait image with built-in TTS via the inference.sh CLI, for presenters, demos, and UGC-style marketing content.
10,145 · popularity - Rank 53View Agent SkillPossible
advertising-hiring
Builds a complete hiring packet for a paid-advertising role: rung decision, outcome scorecard, interview loop, work sample, and 30-60-90 ramp with staged spend authority.
6,145 · popularity - Rank 54View Agent SkillDirect
ai-seo
NotableWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site
126,359 · popularity - Rank 55View Agent SkillDirect
content-strategy
NotableWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see se
141,152 · popularity - Rank 56View Agent SkillDirect
marketing-ideas
NotableWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
128,983 · popularity - Rank 57View Agent SkillDirect
audit-website
NotableAudit a website with the squirrelscan CLI and fix the findings in code. Runs SEO, performance, security, technical, content, accessibility, and 15 other rule categories (260+ rules), returns an LLM-optimized report, then drives an iterative fix loop, mapping issues to source files, applying fixes, and re-auditing until the site scores well. Use to discover and assess website or webapp issues and drive them to fixed.
Needs (stated): CLI tool
71,267 · popularity - Rank 58View Agent SkillDirect
community-marketing
NotableBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador prog
72,619 · popularity - Rank 59View Agent SkillDirect
sales-funnel-blueprint
NotableTurn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.
54,576 · popularity - Rank 60View Agent SkillDirect
twitter-automation
NotableAutomate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
142,331 · popularity - Rank 61View Agent SkillDirect
co-marketing
NotableWhen the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
63,385 · popularity - Rank 62View Agent SkillPossible
product-launch-video
NotableTurn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
254,023 · popularity - Rank 63View Agent SkillPossible
ai-video-generation
NotableGenerate AI videos with Google Veo, Seedance 2.0, HappyHorse, Wan, Grok and 40+ models via inference.sh CLI. Models: Veo 3.1, Veo 3, Seedance 2.0, HappyHorse 1.0, Wan 2.5, Grok Imagine Video, OmniHuman, Fabric, HunyuanVideo. Capabilities: text-to-video, image-to-video, reference-to-video, video editing, lipsync, avatar animation, video upscaling, foley sound. Use for: social media videos, marketing content, explainer videos, product demos, AI avatars. Triggers: video generation, ai video, text to video, image to video, veo, animate image, video from image, ai animation, video generator, genera
142,615 · popularity - Rank 64View Agent SkillPossible
ai-image-generation
NotableGenerate AI images with GPT-Image-2, FLUX, Gemini, Grok, Seedream, Reve and 50+ models via inference.sh CLI. Models: GPT-Image-2, FLUX Dev LoRA, FLUX.2 Klein LoRA, Gemini 3 Pro Image, Grok Imagine, Seedream 4.5, Reve, ImagineArt. Capabilities: text-to-image, image-to-image, inpainting, LoRA, image editing, upscaling, text rendering. Use for: AI art, product mockups, concept art, social media graphics, marketing visuals, illustrations. Triggers: flux, image generation, ai image, text to image, stable diffusion, generate image, ai art, midjourney alternative, dall-e alternative, text2img, t2i, i
142,155 · popularity - Rank 65View Agent SkillPossible
ai-avatar-video
NotableCreate AI avatar and talking head videos via inference.sh CLI. Recommended: P-Video-Avatar (fastest, cheapest, built-in TTS). Also: OmniHuman, Fabric, PixVerse. Audio: Inworld TTS-2 (100+ languages, emotion steering for characters), ElevenLabs, Kokoro. Capabilities: audio-driven avatars, text-to-avatar, lipsync videos, talking head generation, virtual presenters, UGC content. Use for: AI presenters, explainer videos, virtual influencers, dubbing, marketing videos, UGC ads, gaming avatars, NPC dialogue. Triggers: ai avatar, talking head, lipsync, avatar video, virtual presenter, ai spokesperson
142,016 · popularity - Rank 66View Agent SkillPossible
deepline-ads-audiences
Builds, enriches, and uploads B2B paid-ads audiences to Google Customer Match, Meta Custom Audiences, and LinkedIn Matched Audiences from CRM data.
22,395 · popularity
What this topic covers
Each sub-topic groups Agent Skills for a specific situation.
- SEO
- Get found in search without paying per click; slow to compound.
- Paid ads
- Buy visibility now; it stops when spend stops.
- Content marketing
- Useful pages and assets that earn trust over time.
- Email marketing
- Talk to an audience you already have a right to message.
- Social media
- Presence and conversation on networks you do not own.
- Analytics & measurement
- Whether a channel is actually producing the outcome you paid for.
Frequently asked questions
- How is this list ordered?
- The list is ranked by observed search demand. Direct matches to the topic appear first, and there is a cap on how many skills any single publisher can occupy.
- What is the difference between SEO and paid ads skills?
- SEO skills focus on getting found in search without paying per click, though results compound slowly. Paid ads skills buy visibility now, but that visibility stops when spend stops.
- Why include analytics and measurement as a sub-topic?
- Digital marketing splits by channel, plus a measurement layer that tells you whether any of it worked. Analytics and measurement skills check whether a channel is actually producing the outcome you paid for.
- Should I pick a skill for email marketing or social media?
- Email marketing skills talk to an audience you already have a right to message. Social media skills manage presence and conversation on networks you do not own. Choose based on whether you control the audience or the platform.
How to install an Agent Skill
Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:
- Claude Code — copy the SKILL.md for ads into ~/.claude/skills/ads/ for yourself, or .claude/skills/ads/ to share it with a project.
- From the registry — run npx skills add coreyhaines31/marketingskills@ads.
- Or download ads from its source and place that SKILL.md in the directory above.
How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.