performance-analyzer

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: performance-analyzer
slug: performance-analyzer
displayName: "Performance Analyzer · 效果分析"
summary: "活动效果分析:达成 vs 目标、平台与创作者维度拆解、优化建议"
description: 'Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math — use roi-calculator. 达人营销效果分析/投放复盘'
version: "20.1.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use mid-flight or post-campaign when a user wants to evaluate influencer results, compare creators against each other, find top-performing content or formats, judge engagement quality and comment sentiment, connect influencer activity to conversions, or build performance benchmarks for future planning."
argument-hint: "<campaign name> [platform or influencer handles]"
metadata: {"author": "aaron-he-zhu", "version": "20.1.0", "discipline": "influencer", "phase": "report", "geo-relevance": "low", "hermes": {"tags": ["marketing", "influencer", "report"], "category": "influencer"}, "openclaw": {"emoji": "📣", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---

# Performance Analyzer

Analyze influencer campaign performance past surface metrics — score results vs target/benchmark, rank platforms/creators/content, read engagement quality and sentiment, attribute conversions, and write ranked learnings.

> **Cross-discipline (paid ads):** this is also the cross-channel **paid-ads** scorecard/anomaly lens — account-wide metric rollups vs target/benchmark that feed [ad-test-designer](../../../ad/orchestrate/ad-test-designer/SKILL.md) (what to test) and [paid-measurement-loop](../../../ad/scale/paid-measurement-loop/SKILL.md) (what to read back). Save paid runs under `memory/ad/performance-analyzer/`.

## Quick Start

```
Analyze performance of [campaign name] influencer campaign
```

Compare creators within one campaign:

```
Compare performance of these influencers from [campaign]: @handle1, @handle2, @handle3
```

## Skill Contract

- **Reads**: campaign name and date range; native platform analytics (reach, views, engagement); influencer-supplied reports or screenshots; website/GA traffic and conversion data; sales and promo-code redemption data; targets, benchmarks, and the preregistered decision rule/readback window if supplied; the optional lightweight campaign tracker and its `evidence_refs`; and any ROI/ROAS artifact already computed by [roi-calculator](../roi-calculator/SKILL.md). Reuse each explicit upstream opaque `creator_ref` or a verified creator-registry aggregate ID; a raw handle/name/URL/provider ID is transient lookup input only and never becomes a saved identity. Per-creator baselines come from `memory/creators/<aggregate-id>.md` only when an authorized artifact or verified registry link resolves that ref. Never derive the path from a raw locator.
- **Writes**: return the performance analysis inline by default. When a current non-forked tracker-state artifact proves `measured` or `closed`, include the compact Campaign Retro Card from step 8 bound to that campaign, creator, measurement contract, and decision rule. Save the analysis and card together to `memory/influencer/performance-analyzer/YYYY-MM-DD-<campaign>.md` only with exact WARM-save authorization; saved tables, headings, evidence, and handoffs use `creator_ref` plus opaque source refs, never raw handles, names, profile URLs, email addresses, or provider IDs.
- **Promotes**: only with separate exact authorization, promote durable evidence-backed campaign facts (verified metric results and descriptive format/platform associations) to `memory/hot-cache.md`; any ROI/ROAS value remains tied to its exact roi-calculator artifact. The Re