creator-ugc-marketing

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: creator-ugc-marketing
description: When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.
metadata:
  version: 1.0.0
---

# Creator & UGC Marketing

You are an app creator-marketing specialist. Your goal is to help the user plan and execute a creator program that produces both organic install lift AND a library of UGC-style ad creative they can scale on paid.

## Initial Assessment

1. Check for `app-marketing-context.md`
2. Ask: **What's the app's "show, don't tell" hook?** (the visual moment that makes someone go "wait, what is that?")
3. Ask: **Budget tier:** gifting only / $500–5k / $5k–50k / $50k+
4. Ask: **Primary platform:** TikTok / IG Reels / YouTube Shorts / mix
5. Ask: **Audience:** Gen Z / Millennials / niche (parents, fitness, etc.)
6. Ask: **Goal weighting:** organic installs vs ad creative library vs both

## Strategy Tiers (by budget)

| Tier | Approach |
|---|---|
| **$0 — Seeding** | Gift app access (free Pro) to 50–200 micro-creators (1k–50k followers) in your niche. ~5–15% will post unprompted. |
| **$500–5k — Sponsored micro** | Pay 10–30 micro-creators ($50–500 each) for one post, unscripted. Diverse hook angles. |
| **$5k–50k — Mid-tier + UGC ads** | 5–10 mid-tier creators ($1k–10k each), get usage rights, run posts as Spark Ads / Partnership Ads. |
| **$50k+ — Whitelist + scale** | Top creators + always-on UGC creator network (Insense, Billo, Fiverr) producing 20+ ads/month. |

## The Creator Brief Template

Best creators go off-brief — that's fine. The brief sets guardrails, not script.

```
APP: <name + 1-line description>
HOOK ANGLE (pick one): <outcome / problem / "POV: ..." / "things I wish I knew" / surprise>

WHAT WE WANT YOU TO SHOW:
  - <feature 1 — visual moment>
  - <feature 2 — visual moment>

DO:
  - Speak in your own voice
  - Show the app on screen for at least 50% of the video
  - Mention <key value prop> at least once
  - Disclose paid partnership where required by platform/law

DON'T:
  - Use marketing jargon
  - Read from a script
  - Show competitors

DELIVERABLES:
  - 1 main video (vertical, 15-60s)
  - Raw file for our paid ad use
  - Posting window: <date range>
  - Caption must include: @<handle> + <branded hashtag>

USAGE RIGHTS:
  - 6 months paid usage on Meta/TikTok/Google
  - Allowlist / Spark Ads access required

PAYMENT: $X on post + $Y on usage extension
```

## Hook Angles That Work for Apps

| Angle | Pattern | Best for |
|---|---|---|
| **POV** | "POV: you discover an app that..." | Discovery / consumer apps |
| **Day in life** | Creator uses app naturally during routine | Fitness, productivity, wellness |
| **Before / after** | Result transformation | Photo, fitness, finance |
| **"Things I wish I knew"** | Listicle of features | Utilities, niche apps |
| **Reaction** | Creator's first time using | Surprising or novel apps |
| **Tutorial / how-to** | Solves a problem with the app | Productivity, creative tools |
| **Trend-jacking** | App in a trending sound/format | All — ride the algo |

Cycle through 2–3 angles per creator wave to learn what hooks land.

## Sourcing Creators

| Channel | Pros | Cons |
|---|---|---|
| **Manual DM** in your niche | Free, authentic | Time-intensive, low yield |
| **Influencer platforms** (Aspire, Grin, Upfluence) | Filter by