Meta Ads Agent Skills That Actually Cut Ad

Meta Ads skills cover the full paid system on Facebook and Instagram: account and pixel setup, campaign structure, audience targeting, creative, bidding and budget, and measurement. Some skills handle the plumbing that has to exist before a campaign can learn; others organize budget and goals, define who is eligible to see an ad, produce the thing a person actually sees in the feed, manage how you pay, or work out whether the ads caused the result or only sat next to it. Use the ranked list by starting with the sub-topic that matches your immediate blocker, then read the skill's own documentation to confirm it fits your account and workflow before loading it. The list is ranked by observed search demand, with direct matches first and a cap on any single publisher.

8 to start with35 top options

Start with these.

Meta ads are a paid system: account setup, audience, creative, bidding, and measurement across Facebook and Instagram.

These are the closest matches for this work. Start with the first one and open it to install.

The plumbing that has to exist before a campaign can learn.How budget and goals are organized.Who is eligible to see the ad.The thing a person actually sees in the feed.How you pay, and what "efficient" means here.Whether the ads caused the result, or only sat next to it.

35 top options

  1. Rank 04
    Direct

    ads-audit

    Runs a source-grounded paid-advertising audit across platforms including Meta, producing a versioned JSON bundle with findings on tracking, budget, creative, and policy.

    • Campaign structure
    • Bidding & budget
    • Measurement
    3,812 · popularity
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  2. Rank 05
    Direct

    retargeting-funnel

    Designs a multi-stage retargeting sequence from a site's funnel data: recency and behavioural-depth tiers, message and offer ladder, mutually exclusive audiences, and per-stage frequency caps.

    • Audience
    • Creative
    • Bidding & budget
    6,359 · popularity
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  3. Rank 06
    Direct

    competitive-ads-extractor

    Extracts and analyzes competitors' ads from ad libraries such as Facebook and LinkedIn to understand messaging, problems, and creative approaches that are working.

    5,187 · popularity
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  4. Rank 07
    Direct

    ads-copywriter

    Generates multi-platform ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific character limits, frameworks, and A/B testing variants.

    4,985 · popularity
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  5. Rank 08
    Direct

    meta-ads

    When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.

    • Account & pixel
    • Campaign structure
    • Audience
    2,131 · popularity
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Explore 27 more Agent Skills
  1. Rank 09
    Direct

    ad-spend-allocation

    Recommends how a fixed paid-media budget splits across campaigns, platforms, funnel stages, and audiences using marginal-return logic and an equimarginal stopping rule.

    • Campaign structure
    • Audience
    • Bidding & budget
    6,606 · popularity
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  2. Rank 10
    Direct

    ad-creative-fatigue

    Decides whether a running ad creative is genuinely wearing out or a confounder explains the decline, returning a verdict with confidence and the highest-return remedy.

    • Campaign structure
    • Audience
    • Creative
    6,597 · popularity
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  3. Rank 11
    Direct

    ads-attribution

    Audits cross-platform attribution, conversion definitions, reporting windows, GA4, MMPs, and platform reconciliation, including Meta conversion windows.

    • Measurement
    3,156 · popularity
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  4. Rank 12
    Direct

    ads-competitor

    Researches competitor paid-ad presence, messaging, creative, formats, landing pages, and auction signals across platforms including Meta Ad Library.

    • Campaign structure
    3,842 · popularity
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  5. Rank 13
    Direct

    ads-meta

    Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign…

    • Account & pixel
    • Campaign structure
    • Bidding & budget
    4,410 · popularity
    View Agent Skill
  6. Rank 14
    Direct

    facebook-ads

    Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases…

    • Account & pixel
    • Campaign structure
    • Audience
    1,013 · popularity
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  7. Rank 15
    Possible

    ad-audience-targeting

    Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold,…

    • Campaign structure
    • Audience
    • Bidding & budget
    6,590 · popularity
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  8. Rank 16
    Possible

    lookalike-audience-seeds

    Select and size the seed customer list behind a lookalike, similar, or value-based audience - which customers to upload, how many, and whether the matched count (not the row count) clears the platform floor - with RFM and value-based selection, a negative-selection pass, a privacy and consent gate…

    • Account & pixel
    • Campaign structure
    • Audience
    6,422 · popularity
    View Agent Skill
  9. Rank 17
    Possible

    campaign-architect

    Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic…

    • Campaign structure
    • Bidding & budget
    914 · popularity
    View Agent Skill
  10. Rank 18
    Possible

    audience-segment-builder

    Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user''s OWN customer/CRM/GA4 export into seed audiences, value-based…

    • Campaign structure
    • Audience
    • Bidding & budget
    916 · popularity
    View Agent Skill
  11. Rank 19
    Possible

    ad-creative-brief

    Turns a campaign goal and audience insight into a structured performance creative brief with messaging angle, hook directions, art direction, specs, and testing intent.

    • Campaign structure
    • Creative
    • Bidding & budget
    6,638 · popularity
    View Agent Skill
  12. Rank 20
    Possible

    ua-campaign

    Plans and optimizes paid mobile app user acquisition across Apple Search Ads, Google UAC, Meta, TikTok, and others, with channel selection and creative best practices.

    • Campaign structure
    • Audience
    • Creative
    3,090 · popularity
    View Agent Skill
  13. Rank 21
    Possible

    facebook-research

    Runs bounded public Facebook research on pages, groups, posts, reels, comments, ads, events, and marketplace listings to support marketing and competitor decisions.

    • Bidding & budget
    1,102 · popularity
    View Agent Skill
  14. Rank 22
    Possible

    ugc-ad-scripts

    Turns a product brief and audience into UGC-style short-form video ad scripts with hook, body, CTA, hook variants, delivery notes, and disclosure lines.

    • Campaign structure
    • Creative
    6,520 · popularity
    View Agent Skill
  15. Rank 23
    Possible

    creator-ugc-marketing

    Plans, briefs, sources, and measures organic creator, influencer, and UGC marketing for apps, including UGC ad creative for Meta and TikTok and Spark Ads.

    • Campaign structure
    • Creative
    • Bidding & budget
    1,692 · popularity
    View Agent Skill
  16. Rank 24
    Possible

    brand-copywriter

    Writes marketing copy using proven copywriting frameworks for ads (Facebook, Instagram, TikTok, YouTube), landing pages, emails, and social posts, with two framework variants.

    • Creative
    1,067 · popularity
    View Agent Skill
  17. Rank 25
    Possible

    ad-platform-selection

    Decides which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup, including paid social and short-form video.

    • Campaign structure
    • Creative
    • Bidding & budget
    6,602 · popularity
    View Agent Skill
  18. Rank 26
    Possible

    campaign-plan

    Generates a full marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.

    • Campaign structure
    • Creative
    • Bidding & budget
    3,053 · popularity
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  19. Rank 27
    Possible

    ad-buyer-group-mapper

    Maps the likely buying committee for an offer and gives each role a messaging angle plus the ad-targeting proxy that reaches them, sequenced by buying stage.

    • Campaign structure
    • Bidding & budget
    6,597 · popularity
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  20. Rank 28
    Possible

    social

    Creates, schedules, and optimizes organic social media content for LinkedIn, X, Instagram, TikTok, and Facebook, plus social listening and engagement triage.

    • Campaign structure
    • Creative
    73,839 · popularity
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  21. Rank 29
    Possible

    banner-design

    Designs banners for social, ads, web, and print across platforms including Facebook and Instagram, with art direction options and export to PNG.

    32,644 · popularity
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  22. Rank 30
    Possible

    advertising-radar

    Builds a personalized, time-budgeted watch list of paid-advertising sources - podcasts, newsletters, platform release notes, communities, and events - with a verification method.

    • Bidding & budget
    6,572 · popularity
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  23. Rank 31
    Possible

    ad-creative

    Notable

    When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creativ

    • Campaign structure
    • Creative
    • Bidding & budget
    112,746 · popularity
    View Agent Skill
  24. Rank 32
    Possible

    analytics

    Notable

    When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reco

    • Campaign structure
    • Measurement
    64,316 · popularity
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  25. Rank 33
    Possible

    discernment-nudge

    Official

    > After you give a substantive answer or draft that the user may act on — advice or recommendations, drafted artifacts such as goals, plans, pitches, proposals, or emails, estimates or projections, analysis or interpretation of data, factual claims they may rely on, or a multi-step argument — invoke this skill BEFORE finalizing your reply and then, if it applies, append 2-3 short follow-up questions, each tied to something specific in what you just produced, that help the user check key facts, probe the reasoning or assumptions, and notice missing context. Do this at most once per conversation. Skip it when the user asked a trivial how-to or simple lookup, wants a purely educational explanation, asked you only to format, convert, or assemble a file from content they provided, is writing code they will run, is doing creative writing or casual chat, or already asked you to double-check, cite, or review — the skill file explains these boundaries and the exact output format.

    View Agent Skill
  26. Rank 34
    Possible

    brainstorming

    Notable

    You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.

    View Agent Skill
  27. Rank 35
    Possible

    deepline-ads-audiences

    Use this skill when building, enriching, auditing, or uploading B2B paid ads audiences to Google Customer Match, Meta/Facebook Custom Audiences, or LinkedIn Matched Audiences. Triggers on phrases like '/deepline-ads-audience', '/deepline-ads-audiences', 'upload this audience', 'create custom…

    • Campaign structure
    • Bidding & budget
    22,602 · popularity
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What this topic covers

What this topic covers

Each sub-topic groups Agent Skills for a specific situation.

Account & pixel
The plumbing that has to exist before a campaign can learn.
Campaign structure
How budget and goals are organized.
Audience
Who is eligible to see the ad.
Creative
The thing a person actually sees in the feed.
Bidding & budget
How you pay, and what "efficient" means here.
Measurement
Whether the ads caused the result, or only sat next to it.
Frequently asked questions

Frequently asked questions

How is this list ordered?
It is ranked by observed search demand. Direct matches to the topic come first, and there is a cap on how many skills any single publisher can place.
Which sub-topic should I start with?
Start with the sub-topic that matches your immediate blocker: account and pixel, campaign structure, audience, creative, bidding and budget, or measurement. The plumbing has to exist before a campaign can learn, so account and pixel work comes first if nothing is tracking yet.
Can one skill cover all of Meta Ads?
The topic spans account setup, audience, creative, bidding, and measurement across Facebook and Instagram. Skills in this index are organized around those sub-topics, so expect to combine more than one depending on what you are trying to do.
What does a measurement skill actually do?
Measurement skills address whether the ads caused the result, or only sat next to it. That is a distinct problem from bidding and budget, which is about how you pay and what efficient means in your account.

How to install an Agent Skill

Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:

  • Claude Code — copy the SKILL.md for Facebook/Meta Ads into ~/.claude/skills/Facebook-Meta-Ads/ for yourself, or .claude/skills/Facebook-Meta-Ads/ to share it with a project.
  • From the registry — run npx skills add with the skill’s owner/repo and name.
  • Or download Facebook/Meta Ads from its source and place that SKILL.md in the directory above.

How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.