ads-copywriter

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---
name: ads-copywriter
description: "Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants"
version: "1.0.0"
author: claude-office-skills
license: MIT

category: marketing
tags:
  - advertising
  - copywriting
  - google-ads
  - facebook-ads
  - tiktok
department: Marketing

models:
  recommended:
    - claude-sonnet-4
    - claude-opus-4
  compatible:
    - gpt-4
    - gpt-4o

capabilities:
  - ad_copy_generation
  - headline_variants
  - platform_optimization
  - ab_testing
  - cta_optimization

languages:
  - en
  - zh

related_skills:
  - tiktok-marketing
  - content-writer
  - landing-page
---

# Ads Copywriter

Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.

## Platform Specifications

### Google Ads

```yaml
google_ads_formats:
  responsive_search_ad:
    headlines:
      count: 15 (min 3)
      max_chars: 30
      requirements:
        - Include keyword in 3+ headlines
        - Include brand name in 2+ headlines
        - Include CTA in 2+ headlines
        - Include numbers/stats in 2+ headlines
    
    descriptions:
      count: 4 (min 2)
      max_chars: 90
      requirements:
        - Expand on headline promise
        - Include benefits
        - Include CTA
        - Include trust signals
  
  performance_max:
    headlines: 5 (30 chars each)
    long_headlines: 5 (90 chars each)
    descriptions: 5 (90 chars each)
    
  display_ad:
    short_headline: 25 chars
    long_headline: 90 chars
    description: 90 chars
```

### Meta/Facebook Ads

```yaml
meta_ads_formats:
  feed_ad:
    primary_text: 125 chars (visible), 500 max
    headline: 40 chars
    description: 30 chars
    cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]
  
  stories_ad:
    text_overlay: 125 chars
    headline: 40 chars
    
  reels_ad:
    caption: 2200 chars max
    first_line_visible: ~100 chars
```

### TikTok Ads

```yaml
tiktok_ads:
  in_feed:
    ad_text: 100 chars max
    display_name: 40 chars
    
  spark_ads:
    caption: 150 chars recommended
    hashtags: 3-5
```

### LinkedIn Ads

```yaml
linkedin_ads:
  sponsored_content:
    intro_text: 150 chars (mobile visible)
    headline: 70 chars
    description: 100 chars
    
  message_ad:
    subject: 60 chars
    message: 500 chars
    cta: 20 chars
```

---

## Ad Copy Frameworks

### AIDA Framework
```
Attention → Interest → Desire → Action

Example:
A: "Struggling with [problem]?"
I: "Our [product] helps [target] achieve [benefit]"
D: "[Social proof] + [Unique value]"
A: "[CTA] - [Urgency/Offer]"
```

### PAS Framework
```
Problem → Agitation → Solution

Example:
P: "Tired of [pain point]?"
A: "Every day, [worse scenario]. [Emotional impact]."
S: "[Product] solves this by [mechanism]. [CTA]"
```

### BAB Framework
```
Before → After → Bridge

Example:
B: "Before: [current state]"
A: "After: [desired state]"
B: "Bridge: [your product] makes it possible. [CTA]"
```

---

## Ad Copy Templates

### Google Ads Headlines (30 chars)

```yaml
headline_templates:
  keyword_focused:
    - "[Keyword] - Save 20% Today"
    - "Best [Keyword] of 2026"
    - "[Keyword] Starting at $X"
    - "Top-Rated [Keyword]"
  
  benefit_focused:
    - "Save X Hours Per Week"
    - "Boost [Metric] by X%"
    - "Get Results in X Days"
    - "No [Pain Point] Ever Again"
  
  urgency_focused:
    - "Limited Time Offer"
    - "Only X Spots Left"
    - "Sale Ends [Date]"
    - "Don't Miss Out"
  
  trust_focused:
    - "X+ Happy Customers"
    - "★★★★★ Rated"
    - "As Seen in [Publication]"
    - "Trusted by [Brands]"
  
  cta_focused:
    - "Get Your Free Trial"
    - "Start Now - It's Free"
    - "Book a Demo Today"
    - "Download Free Guide"
```

### Facebook Ad Templates

**Template 1: Problem-Solution**
```
🚨 Still struggling with [problem]?

You're not alone. [X%] of [target audience] face this every day.

Here's the thing: [brief