rank-tracker

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: rank-tracker
slug: rank-tracker
displayName: "Rank Tracker · 排名追踪"
summary: "排名追踪/SERP监控"
description: 'Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports or setting alerts — use performance-monitor (report or alert mode). 排名追踪/SERP监控'
version: "20.1.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use when tracking keyword rankings, monitoring position changes, comparing ranking snapshots, or detecting ranking drops."
argument-hint: "<domain> [keyword list]"
allowed-tools: WebFetch
metadata: {"author": "aaron-he-zhu", "version": "20.1.0", "discipline": "seo-geo", "phase": "evaluate", "geo-relevance": "medium", "hermes": {"tags": ["marketing", "seo-geo", "evaluate"], "category": "seo-geo"}, "openclaw": {"emoji": "🔍", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---

# Rank Tracker

Tracks keyword positions, SERP feature ownership, and AI visibility over time.

## Quick Start

```
Set up rank tracking for [domain] targeting these keywords: [keyword list]
```

```
Analyze ranking changes for [domain] over the past [time period]
```

## Skill Contract

**Expected output**: a ranking report or delta summary plus the standard handoff summary for `memory/monitoring/`.

- **Reads**: current rankings, prior baselines, target keyword list, locale/language/device/engine, snapshot/source refs, observation times/windows, stable page/content bindings, and any user-provided or tool metrics.
- **Writes**: a user-facing monitoring deliverable and reusable summary.
- **Promotes**: significant changes, confirmed anomalies, follow-up actions, and pending decisions to `memory/open-loops.md`.
- **Done when**: every tracked keyword shows a current, context-matched position vs baseline with a labeled delta, or Unknown/NEEDS_REFRESH with its reason; each observation cites its source ref, observed time, window, locale/language/device/engine, evidence label, and ranking page ref; conflicts remain visible; and biggest movers and likely causes are named.
- **Primary next skill**: [performance-monitor](../performance-monitor/SKILL.md) when recurring monitoring should become automated.

### Handoff Summary

> Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md).

## Data Sources

All integrations optional (see [CONNECTORS.md](../../../CONNECTORS.md)). With tools, pull rankings from ~~SEO tool, impressions from ~~search console, traffic from ~~analytics, and AI citations from ~~AI monitor. Without tools, ask for positions, volumes, competitor data, and SERP feature status.

**Zero-dependency measurement loop** (no paid tool needed): never narrate a ranking movement you did not measure — record each check as a snapshot and let the ledger compute the delta. `python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/ledger.py" record <domain> --source rank --data '{"<keyword>": <position>, ...}'`, then `ledger.py diff <domain> --source rank` for the change since the last check and `ledger.py trend <domain> --source rank --field "<keyword>"` for the series. Record real Search Console positions when connected, or the positions the user provides at Tier 1. A ranking delta is a **week-scale, confounded outcome** — attribute it against a control (a holdout keyword/competitor), not against zero; see [references/measurement-protocol.md](../../../references/measurement-protocol.md). See [scripts/connectors/README.md](../../../scripts/connectors/README.md).

## Decision Gates

**Stop and ask the user when:**
- No target keywords are provided and none can be inferred from `CLAUDE.md` or prior monitoring records — offer: (1) supply a keyword list, (2) track the domain's top known terms, (3) cancel.

**Cont