Business Agent Skills for Founders
Business skills help an agent reason about a company as a system rather than a pile of tasks. They cover the six sub-topics above: customers, offer, go-to-market, operations, finance, and people. Some skills map to a single sub-topic, such as pricing an offer or modeling unit economics; others span several, such as turning a customer segment into a go-to-market plan. Use the ranked list by starting with the sub-topic you are actually stuck on, then read the skill's description to confirm it addresses that constraint and not a neighboring one. Prefer a skill whose scope matches your decision: a narrow skill for a specific question, a broader one when you need to connect customers, offer, and money in a single pass.
8 to start with38 top options
Start with these.
A business is a system: customers, offer, operations, money, and people — strategy is choosing among those constraints.
These are the closest matches for this work. Start with the first one and open it to install.
- Rank 01View Agent SkillDirect
sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales…
110,680 · popularity - Rank 02View Agent SkillDirect
churn-prevention
NotableWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in
103,565 · popularity - Rank 03View Agent SkillDirect
sales-funnel-blueprint
NotableTurn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.
54,576 · popularity - Rank 04View Agent SkillDirect
post-purchase-upsell-flow
NotableDesign and implement one-click post-purchase upsells and downsells that raise average order value without hurting the main conversion rate. Use when asked to increase AOV, add an upsell, cross-sell or downsell after checkout, build a one-click upsell flow, monetize the thank-you page, or when someone asks how to make more revenue per customer from the same ad spend.
54,323 · popularity - Rank 05View Agent SkillDirect
amazon-product-research
NotableComprehensive product research and opportunity analysis for Amazon sellers. Analyzes demand, competition, profit potential, market entry barriers, and validates product ideas. Covers product sourcing, pricing strategy, and go-to-market planning. Use when the user asks about researching a product to sell, validating product ideas, product opportunity analysis, market research for Amazon, competition analysis, profit potential, should I sell this product, product viability, or any general product research questions.
77,809 · popularity - Rank 06View Agent SkillDirect
market-sizing-analysis
Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market opportunity for a new venture, or building investor-ready market analysis for a startup pitch or business…
11,194 · popularity - Rank 07View Agent SkillDirect
startup-metrics-framework
Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management. Use this skill when defining a metrics framework, calculating CAC/LTV/burn multiple, benchmarking…
10,732 · popularity - Rank 08View Agent SkillDirect
market-research
Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.
11,097 · popularity
Explore 30 more Agent Skills
- Rank 09View Agent SkillDirect
customer-research
NotableWhen the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit
95,039 · popularity - Rank 10View Agent SkillDirect
lead-magnets
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download,"…
104,835 · popularity - Rank 11View Agent SkillDirect
pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I…
70,383 · popularity - Rank 12View Agent SkillDirect
offers
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,'…
48,483 · popularity - Rank 13View Agent SkillDirect
prospecting
NotableWhen the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find leads," "lead list," "outbound list," "target account list," "ICP-fit accounts," "find local businesses," "find my first customers," "design partners," "signal-based outbound," "buying signals," "intent data," "job change alerts," "waterfall enrichment," "Clay table," "lookalike accounts," "catch-all emails," "account tiering," or "research this account before I reach out." Always verify emails before they reach a sequence, and never scrape LinkedIn. Define audiences in Sales Navigator and pull contacts from licensed data. Covers list building, signals, enrichment, verification, and account research. For the outreach itself (copy, sending setup, LinkedIn, cadences, replies), see cold-email. For researching competitors, see competitor-profiling.
57,450 · popularity - Rank 14View Agent SkillDirect
launch
NotableWhen the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.
59,950 · popularity - Rank 15View Agent SkillDirect
product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating…
74,702 · popularity - Rank 16View Agent SkillDirect
community-marketing
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users…
81,706 · popularity - Rank 17View Agent SkillDirect
referrals
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get…
64,220 · popularity - Rank 18View Agent SkillDirect
co-marketing
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another…
72,438 · popularity - Rank 19View Agent SkillDirect
marketing-council
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing…
38,451 · popularity - Rank 20View Agent SkillDirect
cargo-gtm
Do business-to-business go-to-market work on Cargo — research accounts and buying committees, enrich and verify B2B contact records from licensed data providers, score and qualify leads, draft permission-based outreach for the user's own sequencer, sync to CRM, and monitor buying signals. Consent…
8,389 · popularity - Rank 21View Agent SkillDirect
outcome-roadmap
Transform an output-focused roadmap into an outcome-focused one that communicates strategic intent. Rewrites initiatives as outcome statements reflecting user and business impacts. Use when shifting to outcome roadmaps, making a roadmap more strategic, or rewriting feature lists as outcomes.
9,691 · popularity - Rank 22View Agent SkillDirect
deal-value-calc
Builds the ROI and business case for one deal - value drivers, full investment, ROI, payback, three cases conservative-first, and a one-page case the champion can forward. The buyer supplies every assumption, each number labeled buyer-supplied, benchmark, or rep-assumed, and none invented. Covers…
7,729 · popularity - Rank 23View Agent SkillDirect
hundred-million-offers
Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "grand slam offer", "make my offer more compelling", "what bonuses should I add", "guarantee strategy", "offer naming", or "people say its too expensive".…
5,141 · popularity - Rank 24View Agent SkillDirect
company-research
Conduct comprehensive company research and due diligence. Analyze business model, competitive landscape, management, and market position.
4,588 · popularity - Rank 25View Agent SkillDirect
firecrawl-lead-research
Produce pre-meeting lead intelligence briefs with Firecrawl. Use when the user needs company research, person research, recent news, talking points, pain points, or outreach preparation before a sales call, partnership meeting, investor conversation, or customer interview.
31,166 · popularity - Rank 26View Agent SkillDirect
marketing-mindset
Use when the user needs a professional marketer's operating mindset for any marketing, growth, or client-acquisition task — finding first customers, writing an ad or landing page, designing ad creatives and visuals (how the eye works: background, scene, hero, movement), evaluating an idea, deciding…
50,138 · popularity - Rank 27View Agent SkillDirect
1on1s
NotablePrepare agendas, diagnose struggling 1:1 relationships, and run effective 1:1 meetings with direct reports.
- Rank 28View Agent SkillDirect
employment-contract-templates
Create employment contracts, offer letters, and HR policy documents following legal best practices. Use when drafting employment agreements, creating HR policies, or standardizing employment documentation.
10,110 · popularity - Rank 29View Agent SkillDirect
Offer Letter Generator
Create formal employment offer letters with compensation and terms
4,056 · popularity - Rank 30View Agent SkillDirect
devrel-strategy
Designs a company's developer relations program from the top - the business driver that funds it, the two goals it is allowed to serve, the pillar mix (advocacy, marketing, enablement, community) for its stage, audience priority, build-vs-buy per bet, staffing sequence, and a written refused list.…
3,177 · popularity - Rank 31View Agent SkillDirect
persona-customer-support
Manage customer support — track tickets, respond, escalate issues.
28,982 · popularity - Rank 32View Agent SkillPossible
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help,"…
218,410 · popularity - Rank 33View Agent SkillPossible
sms
NotableWhen the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," "SMS vs email," "WhatsApp marketing," "WhatsApp Business API," "WhatsApp templates," or "click-to-WhatsApp." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.
57,103 · popularity - Rank 34View Agent SkillPossible
firecrawl-workflows
Run outcome-focused Firecrawl workflows that produce deliverables such as research reports, literature reviews over published papers, SEO audits, QA reports, lead lists, knowledge bases, website design systems, and other structured web-data artifacts. Use when the user wants Firecrawl to complete a…
32,186 · popularity - Rank 35View Agent SkillPossible
diagramming-processes
Use when a business process, workflow, lifecycle, or interaction between systems needs a diagram - a flow that prose serializes badly, a state machine, a message sequence, an enterprise process map - or when drawing the process documentation of a legacy campaign. Encodes diagrams-as-source, the…
12,136 · popularity - Rank 36View Agent SkillPossible
cargo-storage
Work with the data inside a Cargo workspace — models (Companies, Contacts, Deals…), datasets, columns, relationships, records, and SQL over workspace storage. Triggers: \"what models do I have\", \"show me the schema\", \"add a column for\", \"how many contacts do I have\", \"SELECT … FROM\",…
8,369 · popularity - Rank 37View Agent SkillPossible
seo
Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity.…
8,162 · popularity - Rank 38View Agent SkillPossible
deepline-analytics
Use this skill when answering business analytics, RevOps, GTM metric, pipeline, revenue, funnel, customer, or warehouse questions with Deepline. Triggers on phrases like 'query Snowflake', 'analyze pipeline', 'total ACV', 'break down by quarter', 'use the semantic layer', 'run a semantic query', or…
26,433 · popularity
What this topic covers
Each sub-topic groups Agent Skills for a specific situation.
- Customers
- Who pays, and for what job.
- Offer
- What you sell, and why someone picks it.
- Go-to-market
- How the offer reaches the customer.
- Operations
- How you actually fulfill what was sold.
- Finance
- Whether the system makes and keeps money.
- People
- Who does the work, and how they are set up to do it.
Frequently asked questions
- How is the list ordered?
- The list is ranked by observed search demand, with direct matches to the Business topic first. A cap on any single publisher keeps the list from being dominated by one source.
- Which sub-topic should I start with?
- Start with the constraint that is actually blocking you: customers, offer, go-to-market, operations, finance, or people. Strategy is choosing among those constraints, so the sub-topic you cannot resolve is usually the right entry point.
- Can one skill cover more than one sub-topic?
- Yes. Some skills address a single sub-topic, while others connect several, such as linking the offer to go-to-market or operations to finance. Check the description to see which constraints a skill actually touches.
- Do I need a skill for every sub-topic?
- No. Load the skills that match the decisions in front of you. A business is a system, but you rarely need to work every part of it at once.
How to install an Agent Skill
Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:
- Claude Code — copy the SKILL.md for sales-enablement into ~/.claude/skills/sales-enablement/ for yourself, or .claude/skills/sales-enablement/ to share it with a project.
- From the registry — run npx skills add coreyhaines31/marketingskills@sales-enablement.
- Or download sales-enablement from its source and place that SKILL.md in the directory above.
How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.