Guide · Marketing
Claude skills for marketing: how to choose by channel
Marketing is not one job; it is a set of channels that each reach people at a different stage. A skill that writes a beautiful launch plan is not the same tool as one that audits a landing page, and mixing the two is how teams end up with strategy decks and no shipped work. This guide breaks marketing into its channels and funnel stages, then explains how to pick a skill for the one you are actually working in.
Candidates come from the Marketing topic, where the full list is ranked by observed demand. The aim here is a smaller, deliberate setup — one skill per channel you run, not a folder of twenty.
Quick scan: which channel needs a skill
| Channel / stage | What to look for | Watch out for |
|---|---|---|
| SEO | Audits, schema, technical and on-page checks | Advice with no access to the site |
| Paid ads / PPC | Channel choice, budget split, ad-to-page fit | A plan with no measurement hook |
| Content | Briefs, structures, and editorial standards | Volume over a defined audience |
| Lifecycle, segmentation, deliverability, compliance | Copy with no list or consent logic | |
| Social | Formats, calendars, and platform fit | Cross-posting one format everywhere |
| Analytics | Attribution and naming conventions | Dashboards no one trusts |
Choose by channel
SEO: diagnosis before content
SEO skills split into audits and execution. An audit looks at a site or page and reports technical, on-page, and content problems; an execution skill drafts fixes, schema, or content. Start with the audit, because most sites have structural issues that content will not fix. The SEO topic covers both, and if you want the guide format itself, the Content writing topic is the sibling.
Paid ads: budget follows fit
Paid-ads skills help with channel selection, budget allocation, and ad-to-landing-page alignment. The useful ones force a single question first: are you testing product-market fit or scaling something that already converts? Those are different campaigns. Connect measurement before you connect spend, and check whether a skill reads your ad account or only advises — the Meta Ads topic anchors the platform-specific side.
Content and copy: standards over volume
Content skills encode briefs, structures, and editorial standards. They pay off when your team keeps restating the same brief. A skill that only produces volume without your angle is how a content library fills with pages that do not rank or convert. Pair it with the Copywriting topic when the goal is conversion rather than reach.
Email: the list is the asset
Email skills cover lifecycle and campaign copy, flows, segmentation, deliverability, and compliance. The differentiator is whether a skill understands that the list, consent, and sender reputation are the constraints — a beautiful sequence sent to a disengaged list will not land. Prefer skills that treat deliverability and compliance as part of the work, not an afterthought.
Social and video: format fit
Social skills plan formats and calendars that match each platform rather than cross-posting one asset everywhere. If your channel is video, the Video generation and YouTube topics are the better anchors. The LinkedIn topic covers the B2B surface specifically.
Analytics: decide the question first
Analytics skills are only as good as the measurement plan behind them. Attribution, naming conventions, and event definitions have to exist before a dashboard means anything. Choose a skill that helps you define metrics, not one that draws a chart over unreliable data. The Data analysis topic is the general-purpose sibling, and HubSpot anchors the CRM side.
How to judge a candidate
- Strategy or execution? Does it produce a plan, or touch your actual tools and assets?
- Account access: does it read your ad, CRM, or analytics account, or only advise?
- Framework: does it name the funnel model it uses (AARRR, funnel stages) so you can audit the logic?
- Measurement: does it define how the result will be judged, or just produce output?
- Source: read the SKILL.md before connecting an account or a budget.
Where to start
| Job | Candidate | Shape |
|---|---|---|
| Full campaign plan | campaign-plan | Brief: objectives, channels, calendar, metrics |
| Strategy framework | marketing-plan | AARRR-structured plan |
| SEO audit | seo-audit | Technical, on-page, and content findings |
| SEO orchestration | seo | Multi-part audits, schema, technical SEO |
| Paid ads | paid-ads-strategy | Channel choice and budget allocation |
| email-marketing-bible | Lifecycle, deliverability, compliance | |
| Launch / social | campaign-and-launch-planning | Week-by-week launch map |
For the roles adjacent to marketing, Designers covers the creative side and Small business covers the generalist case where one person runs every channel.
Before you install
Frequently asked questions
Should I start with a strategy skill or a channel skill?
Start with the channel you already run. A strategy skill produces a plan, but a plan you cannot execute in your existing tools rarely changes the result. Add strategy once you know which channels you will actually operate.
What is the difference between an SEO skill and an SEO audit?
An audit skill inspects a site or a page and reports problems. An SEO skill may also draft fixes, schema, or content. Decide whether you need a diagnosis or an execution tool, and check which one the skill provides.
Are these skills safe to point at live ad accounts?
Treat any skill that can spend money or change a live account as a script with real consequences. Grant access to read-only data first, and read the SKILL.md before connecting an ads or CRM account.
Reviewed, not endorsed.These guides explain how to compare skills. They are not a recommendation or a security guarantee. Read each skill's own SKILL.md before installing it. How this index works