Which SEO sub-topic should I start with?

Start with technical SEO if you are unsure whether search engines can fetch and understand your pages at all. Once crawling and indexing are handled, on-page signals and content quality are the next levers. Links, local SEO, and measurement matter more once the page itself is reachable and relevant.

How is this list ordered?

The list is ranked by observed search demand, with direct matches to the topic placed first. A cap on any single publisher keeps one source from filling the page. Read down the list until a skill's description matches the sub-topic you are working on.

Can an SEO skill tell me what Google actually did with my site?

Measurement skills focus on what Search actually crawled, ranked, and sent you. That is a reporting and diagnosis job, separate from changing titles, headings, or links. Pair a measurement skill with the sub-topic you are trying to improve so you can see whether the change moved anything.

Do I need local SEO skills if I do not run a storefront?

Local SEO skills target being found for 'near me' and city-qualified queries. If your pages never compete for those queries, skip this sub-topic and spend the slot on technical, on-page, or content work instead. The ranked list is a menu, not a checklist.

← Browse all topicsTasks

SEO Skills for Keyword Research and Rankings

SEO skills cover the work of making a page findable and worth finding. That breaks into six areas: technical SEO, which asks whether search engines can fetch and understand the pages at all; on-page SEO, covering titles, headings, and links between pages; content quality, or whether the page satisfies the query a person typed; links, meaning who points at you and how you point at yourself; local SEO for 'near me' and city-qualified queries; and measurement, which is what Search actually crawled, ranked, and sent you. Use the ranked list by starting with the sub-topic that matches your current bottleneck, not the one that sounds most advanced. If crawlers cannot reach the page, technical skills come first. If they can, move to on-page and content. Read each skill's description to confirm it targets your sub-topic before loading it.

8 to start with37 top options

Start with these.

SEO is making a page findable and worth finding: crawlers must reach it, the page must match the query, other sites must vouch for it, and you measure what Google actually did.

These are the closest matches for this work. Start with the first one and open it to install.

Rank 01
Direct
seo-audit
Notable
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo.
by coreyhaines31/marketingskills
- Technical SEO
- On-page SEO
- Measurement
208,657 · popularity
View Agent Skill
Rank 02
Direct
programmatic-seo
Notable
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
by coreyhaines31/marketingskills
- Content quality
132,765 · popularity
View Agent Skill
Rank 03
Direct
audit-website
Notable
Audit a website with the squirrelscan CLI and fix the findings in code. Runs SEO, performance, security, technical, content, accessibility, and 15 other rule categories (260+ rules), returns an LLM-optimized report, then drives an iterative fix loop, mapping issues to source files, applying fixes, and re-auditing until the site scores well. Use to discover and assess website or webapp issues and drive them to fixed.
by squirrelscan/skills
- Technical SEO
Needs (stated): CLI tool
71,267 · popularity
View Agent Skill
Rank 04
Direct
seo
Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".
by addyosmani/web-quality-skills
- Technical SEO
- Measurement
49,206 · popularity
View Agent Skill
Rank 05
Direct
firecrawl-seo-audit
Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.
by firecrawl/firecrawl-workflows
- On-page SEO
- Measurement
31,702 · popularity
View Agent Skill
Rank 06
Direct
seo-content
Content quality and E-E-A-T analysis with AI citation readiness assessment, plus last-mile draft cleanup (AI-typical phrasing and invisible Unicode watermark characters). Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", "content audit",…
by agricidaniel/claude-seo
- On-page SEO
- Content quality
- Measurement
7,017 · popularity
View Agent Skill
Rank 07
Direct
seo-technical
Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security…
by agricidaniel/claude-seo
- Technical SEO
- Measurement
6,474 · popularity
View Agent Skill
Rank 08
Direct
keyword-research
Discover keyword opportunities, evaluate metrics and SERPs, and save/tag promising terms.
by every-app/open-seo
- Content quality
- Local SEO
- Measurement
5,906 · popularity
View Agent Skill

Explore 29 more Agent Skills

Rank 09
Direct
ai-seo
Notable
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site
by coreyhaines31/marketingskills
- On-page SEO
- Measurement
126,359 · popularity
View Agent Skill
Rank 10
Direct
schema
Notable
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
by coreyhaines31/marketingskills
- Measurement
60,252 · popularity
View Agent Skill
Rank 11
Direct
seo-geo
Audits and improves content for AI Overviews and answer engines, covering citability, entity clarity, crawler access, brand signals, and passage structure.
by agricidaniel/claude-seo
- Measurement
6,494 · popularity
View Agent Skill
Rank 12
Direct
seo-sitemap
Analyzes and generates XML sitemaps with validation of format, URLs, structure, and extension sitemaps for image, video, and news.
by agricidaniel/claude-seo
- Technical SEO
- Measurement
6,597 · popularity
View Agent Skill
Rank 13
Direct
seo-competitor-pages
Generates SEO-optimized competitor comparison and alternatives pages with X vs Y layouts, feature matrices, schema markup, and conversion optimization.
by agricidaniel/claude-seo
- Measurement
6,917 · popularity
View Agent Skill
Rank 14
Direct
seo-images
Image optimization analysis for SEO and performance covering alt text, file sizes, formats, responsive images, lazy loading, and image SERP rankings.
by agricidaniel/claude-seo
6,144 · popularity
View Agent Skill
Rank 15
Direct
seo-sxo
Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use…
by agricidaniel/claude-seo
- Technical SEO
- On-page SEO
- Content quality
5,071 · popularity
View Agent Skill
Rank 16
Direct
seo-aeo-best-practices
SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or…
by sanity-io/agent-toolkit
- Technical SEO
- Content quality
6,880 · popularity
View Agent Skill
Rank 17
Direct
seo-optimizer
Comprehensive SEO strategy covering keyword research, on-page optimization, technical audits, content optimization, and rank tracking.
by claude-office-skills/skills
- Technical SEO
- On-page SEO
- Measurement
4,332 · popularity
View Agent Skill
Rank 18
Direct
docs-seo
Runs on-page and technical SEO for documentation sites covering indexability, canonicals, hreflang, redirects, title templates, and internal linking.
by samber/developer-relations-skills
- Technical SEO
- On-page SEO
- Measurement
3,258 · popularity
View Agent Skill
Rank 19
Direct
seo-strategy
Plans SEO strategy covering workflow order, prioritization, Product-Led SEO, and channel integration across technical, on-page, content, and off-page phases.
by kostja94/marketing-skills
- Technical SEO
- On-page SEO
- Content quality
1,229 · popularity
View Agent Skill
Rank 20
Direct
schema-markup
Guides implementing Schema.org structured data (JSON-LD) for rich snippets, enhanced search results, and GEO.
by kostja94/marketing-skills
- On-page SEO
1,240 · popularity
View Agent Skill
Rank 21
Direct
bencium-aeo
Generates AEO-optimized content for AI search visibility including FAQ schemas, evidence panels, and LLM extraction readiness.
by bencium/bencium-marketplace
3,157 · popularity
View Agent Skill
Rank 22
Direct
product-page-seo
Optimizes e-commerce product pages for search visibility covering on-page SEO, structured data, page speed, mobile, and content strategy.
by nexscope-ai/ecommerce-skills
- On-page SEO
- Measurement
1,136 · popularity
View Agent Skill
Rank 23
Direct
technical-seo-checker
Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-page-seo-checker. 技术SEO/网站速度
by aaron-he-zhu/aaron-marketing-skills
- Technical SEO
- On-page SEO
- Measurement
1,340 · popularity
View Agent Skill
Rank 24
Direct
site-architecture
Plans website page hierarchy, navigation, URL structure, and internal linking for user experience and search engine optimization.
by coreyhaines31/marketingskills
- Technical SEO
- On-page SEO
113,956 · popularity
View Agent Skill
Rank 25
Direct
competitors
Creates competitor comparison and alternative pages targeting competitive search terms for SEO traffic capture and sales enablement.
by coreyhaines31/marketingskills
- Content quality
70,543 · popularity
View Agent Skill
Rank 26
Possible
content-strategy
Plans content strategy including topic clusters, editorial calendars, and searchable vs shareable content, touching on keyword targeting and search intent.
by coreyhaines31/marketingskills
- Content quality
152,617 · popularity
View Agent Skill
Rank 27
Possible
directory-submissions
Guides submitting products to startup, SaaS, and AI directories to build dofollow backlinks, domain rating, and AI citation visibility.
by coreyhaines31/marketingskills
- On-page SEO
- Links
77,869 · popularity
View Agent Skill
Rank 28
Possible
firecrawl-workflows
Runs outcome-focused Firecrawl workflows producing deliverables like research reports, SEO audits, and lead lists from web data.
by firecrawl/firecrawl-workflows
- On-page SEO
32,186 · popularity
View Agent Skill
Rank 29
Possible
apify-ultimate-scraper
Universal web scraper across 15+ platforms for lead generation, competitor analysis, trend research, and SEO intelligence.
by apify/agent-skills
- Technical SEO
15,738 · popularity
View Agent Skill
Rank 30
Possible
developer-keyword-research
Builds a prioritized keyword list for technical search queries (error strings, "how to X in Y" tasks, integration intents, comparisons, migrations) mined from docs search logs, support tickets, issue trackers and first-party query data rather than keyword-tool volume. Use whenever the user asks…
by samber/developer-relations-skills
3,228 · popularity
View Agent Skill
Rank 31
Possible
amazon-keyword-research
Amazon keyword research and market opportunity analysis for sellers. Retrieve autocomplete suggestions (long-tail keywords), analyze competitor landscape, and assess market opportunity for any keyword on 12 Amazon marketplaces (US/UK/DE/FR/IT/ES/JP/CA/AU/IN/MX/BR). No API key required. Make sure to…
by nexscope-ai/amazon-skills
1,465 · popularity
View Agent Skill
Rank 32
Possible
medium-posts
Guides Medium publishing for parasite SEO and content distribution, covering canonical tags, distribution, and Medium SEO.
by kostja94/marketing-skills
- Links
1,923 · popularity
View Agent Skill
Rank 33
Possible
blog-post
Writes and structures long-form blog posts and tutorials, optimizing content for SEO with cover image generation.
by langchain-ai/deepagents
2,210 · popularity
View Agent Skill
Rank 34
Possible
grokipedia-recommendations
Guides adding recommendations and content to Grokipedia for GEO visibility, backlinks, and AI citation.
by kostja94/marketing-skills
- Measurement
1,782 · popularity
View Agent Skill
Rank 35
Possible
google-analytics-admin-api-basics
Official
>- Manages Google Analytics account and property settings, enables the Analytics Admin API via the Cloud CLI, lists accounts and properties, and manages data streams, custom dimensions, conversion events, and integrations. Use when you need to programmatically configure Google Analytics accounts, provision properties, manage data retention, configure Measurement Protocol secrets, or manage Firebase and Google Ads links.
by google/skills
View Agent Skill
Rank 36
Possible
firecrawl-build-scrape
Notable
Integrate Firecrawl `/scrape` into product code for single-page extraction. Use when an app already has a URL and needs markdown, HTML, links, screenshots, metadata, or structured page output. Prefer this skill over broader crawl patterns when the feature is page-level.
by firecrawl/skills
- Technical SEO
60,278 · popularity
View Agent Skill
Rank 37
Possible
free-tools
Notable
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, t
by coreyhaines31/marketingskills
- Measurement
56,989 · popularity
View Agent Skill

What this topic covers

Each sub-topic groups Agent Skills for a specific situation.

Technical SEO: Can search engines fetch and understand the pages at all?
On-page SEO: Signals on the page itself: titles, headings, links between pages.
Content quality: Whether the page actually satisfies the query a person typed.
Links: Who points at you, and how you point at yourself.
Local SEO: Being found for 'near me' and city-qualified queries.
Measurement: What Search actually crawled, ranked, and sent you.

Frequently asked questions

Which SEO sub-topic should I start with?: Start with technical SEO if you are unsure whether search engines can fetch and understand your pages at all. Once crawling and indexing are handled, on-page signals and content quality are the next levers. Links, local SEO, and measurement matter more once the page itself is reachable and relevant.
How is this list ordered?: The list is ranked by observed search demand, with direct matches to the topic placed first. A cap on any single publisher keeps one source from filling the page. Read down the list until a skill's description matches the sub-topic you are working on.
Can an SEO skill tell me what Google actually did with my site?: Measurement skills focus on what Search actually crawled, ranked, and sent you. That is a reporting and diagnosis job, separate from changing titles, headings, or links. Pair a measurement skill with the sub-topic you are trying to improve so you can see whether the change moved anything.
Do I need local SEO skills if I do not run a storefront?: Local SEO skills target being found for 'near me' and city-qualified queries. If your pages never compete for those queries, skip this sub-topic and spend the slot on technical, on-page, or content work instead. The ranked list is a menu, not a checklist.

How to install an Agent Skill

Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:

Claude Code — copy the SKILL.md for seo-audit into ~/.claude/skills/seo-audit/ for yourself, or .claude/skills/seo-audit/ to share it with a project.
From the registry — run npx skills add coreyhaines31/marketingskills@seo-audit.
Or download seo-audit from its source and place that SKILL.md in the directory above.

How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.

SEO Skills for Keyword Research and Rankings

seo-audit

programmatic-seo

audit-website

seo

firecrawl-seo-audit

seo-content

seo-technical

keyword-research

ai-seo

schema

seo-geo

seo-sitemap

seo-competitor-pages

seo-images

seo-sxo

seo-aeo-best-practices

seo-optimizer

docs-seo

seo-strategy

schema-markup

bencium-aeo

product-page-seo

technical-seo-checker

site-architecture

competitors

content-strategy

directory-submissions

firecrawl-workflows

apify-ultimate-scraper

developer-keyword-research

amazon-keyword-research

medium-posts

blog-post

grokipedia-recommendations

google-analytics-admin-api-basics

firecrawl-build-scrape

free-tools