seo-optimizer

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

---
name: seo-optimizer
description: "SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking"
version: "1.0.0"
author: claude-office-skills
license: MIT

category: marketing
tags:
  - seo
  - keywords
  - content-optimization
  - search
  - organic-traffic
department: Marketing

models:
  recommended:
    - claude-sonnet-4
    - claude-opus-4

capabilities:
  - keyword_research
  - on_page_optimization
  - technical_audit
  - content_strategy
  - rank_tracking

languages:
  - en
  - zh

related_skills:
  - content-writer
  - deep-research
  - google-ads-manager
---

# SEO Optimizer

Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.

## Overview

This skill covers:
- Keyword research and strategy
- On-page SEO optimization
- Technical SEO audits
- Content optimization
- Rank tracking and reporting

---

## Keyword Research Framework

### Research Process

```yaml
keyword_research:
  step_1_seed_keywords:
    sources:
      - brainstorm: core_product_terms
      - competitors: top_3_competitor_keywords
      - customer_language: support_tickets, reviews
      - related_searches: google_suggestions
      
  step_2_expand:
    tools:
      - google_keyword_planner
      - ahrefs/semrush
      - answerthepublic
      - google_trends
    
  step_3_categorize:
    by_intent:
      informational: "how to", "what is", "guide"
      navigational: brand terms
      commercial: "best", "vs", "review"
      transactional: "buy", "pricing", "demo"
      
  step_4_prioritize:
    scoring:
      search_volume: 1-5 (higher = better)
      keyword_difficulty: 1-5 (lower = better)
      business_relevance: 1-5 (higher = better)
      priority_score: (volume × relevance) / difficulty
```

### Keyword Mapping Template

```yaml
keyword_mapping:
  homepage:
    primary: "[main product category]"
    secondary: "[brand] + [category]"
    
  product_pages:
    primary: "[specific product name]"
    secondary: "[product] features/pricing"
    
  blog_posts:
    primary: long_tail_informational
    secondary: related_questions
    
  landing_pages:
    primary: high_intent_commercial
    secondary: comparison_terms
```

---

## On-Page SEO Checklist

### Content Elements

```yaml
on_page_checklist:
  title_tag:
    format: "Primary Keyword | Secondary Keyword | Brand"
    length: 50-60 characters
    requirements:
      - keyword_at_start: true
      - unique_per_page: true
      - compelling_for_clicks: true
      
  meta_description:
    length: 150-160 characters
    requirements:
      - include_keyword: true
      - include_cta: true
      - unique_per_page: true
      
  h1_tag:
    count: 1 per page
    requirements:
      - include_primary_keyword: true
      - different_from_title: slightly
      
  heading_structure:
    h2: main_sections (2-6)
    h3: subsections
    h4: details (if needed)
    keywords: naturally_in_headings
    
  content:
    word_count:
      product_page: 500-1000
      blog_post: 1500-2500
      pillar_page: 3000+
    keyword_usage:
      density: 1-2%
      in_first_100_words: true
      in_last_100_words: true
      lsi_keywords: include_related_terms
      
  images:
    alt_text: descriptive + keyword
    file_name: keyword-descriptive-name.jpg
    compression: optimized_for_web
    
  internal_links:
    count: 3-5 per page
    anchor_text: keyword_rich
    structure: topic_clusters
    
  external_links:
    count: 2-3 to authority sites
    rel: nofollow (if needed)
```

### URL Structure

```yaml
url_best_practices:
  format: domain.com/category/keyword-slug
  
  rules:
    - lowercase: always
    - hyphens: between_words
    - length: under_75_chars
    - keywords: include_primary
    - no_dates: unless_news
    - no_parameters: when_possible
    
  examples:
    good: "/blog/seo-optimization-guide"
    bad: "/blog/2024/01/15/the-ultimate-seo-guide