content-strategy

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

---
name: "content-strategy"
description: "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" or \"content planning.\" For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit."
license: MIT
metadata:
  version: 1.0.0
  author: Alireza Rezvani
  category: marketing
  updated: 2026-03-06
---

# Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

## Before Planning

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?

### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
- What language do customers use to describe their problems?

### 3. Current State
- Do you have existing content? What's working?
- What resources do you have? (writers, budget, time)
- What content formats can you produce? (written, video, audio)

### 4. Competitive Landscape
- Who are your main competitors?
- What content gaps exist in your market?

---

## Searchable vs Shareable

The core classification decision for every topic:

- **Searchable** — people already query this (keyword volume exists). Goal: rank and convert. Format: use-case pages, comparisons, how-tos, hub/spoke clusters. Judged by rankings + organic conversions over 6-12 months.
- **Shareable** — nobody searches it yet, but it spreads (original data, contrarian POV, strong narrative). Goal: reach + links + brand. Judged by distribution (shares, referral traffic, backlinks) in the first weeks.

**Decision rule:** if the topic has meaningful search volume AND clear buyer intent → searchable (build it into a cluster). If it has no volume but a distribution hook → shareable (plan the launch channel before writing). If both → searchable structure with a shareable angle (best ROI). If neither → don't write it.

Full treatment: references/content-strategy-reference.md

## Topic Cluster Mapping (bundled tool)

Once priority topics exist, group them mechanically:

```bash
python3 scripts/topic_cluster_mapper.py --file keywords.txt          # one topic/keyword per line
python3 scripts/topic_cluster_mapper.py --file keywords.txt --json  # for pipelines
```

Its cluster output is the starting point for §3 Topic Cluster Map below — review cluster boundaries by intent (the tool groups lexically; you verify buyer-stage coherence).

## Output Format

When creating a content strategy, provide:

### 1. Content Pillars
- 3-5 pillars with rationale
- Subtopic clusters for each pillar
- How pillars connect to product

### 2. Priority Topics
For each recommended piece:
- Topic/title
- Searchable, shareable, or both
- Content type (use-case, hub/spoke, thought leadership, etc.)
- Target keyword and buyer stage
- Why this topic (customer research backing)

### 3. Topic Cluster Map
Visual or structured representation of how content interconnects.

---

## Task-Specific Questions

1. What patterns emerge from your last 10 customer conversations?
2. What questions keep coming up in sales calls?
3. Where are competitors' content efforts falling short?
4. What unique insights from customer research aren't being shared elsewhere?
5. Which existing content drives the most conversions, and why?

---

## Proactive Triggers