AI Agent Skills for Marketing Agency Work

Marketing agency skills cover the work an agency sells: clients and contracts, the strategy behind a budget, the creative a campaign is built from, the media it runs in, the operations that move work through the shop, and the reporting that shows whether a retainer is earning its keep. An agency is a service business, so these skills tend to mirror deliverables and workflows rather than one-off tasks — briefs, plans, asset production, media buys, status, and client-facing results. Use the ranked list by starting with the sub-topic that matches the job in front of you, then read the top few entries as alternatives for the same job. Pick the one whose description matches your process and the tools you already run, and skip anything that assumes a different agency model.

8 to start with43 top options

Start with these.

An agency is a service business: clients, strategy, campaigns, creative, media, and reporting — the work is sold in retainers and projects.

These are the closest matches for this work. Start with the first one and open it to install.

Who you work for, and what you are contracted to do.The bet you are making with their budget.The assets the campaign is made of.Where those assets run, and what you pay to be there.How work moves through the shop without chaos.Whether the retainer is earning its keep.

43 top options

  1. Rank 04
    Direct

    email-marketing-bible

    Notable

    Email marketing skill covering lifecycle and campaign copy, 19 industry playbooks.

    • Creative
    View Agent Skill
  2. Rank 05
    Direct

    seo

    Comprehensive SEO analysis for any website — audits, technical SEO, schema, content quality, local SEO, and GEO for AI Overviews. Directly supports agency SEO service delivery.

    8,162 · popularity
    View Agent Skill
  3. Rank 06
    Direct

    brand-identity

    Creates a visual identity brief — logo direction, color palette, typography, imagery style, and design-system foundations — for briefing designers or agencies. Directly supports agency branding engagements.

    • Strategy
    • Creative
    1,718 · popularity
    View Agent Skill
  4. Rank 07
    Direct

    landing-page-audit

    Audits a landing page across six conversion dimensions — above-fold clarity, trust, form friction, message match, speed, and mobile — with scored recommendations. Directly supports agency CRO work.

    • Creative
    • Operations
    • Reporting
    157 · popularity
    View Agent Skill
  5. Rank 08
    Direct

    paw-mkt-agent-agency

    Multi-channel marketing orchestrator for campaign planning, brand strategy, specialist routing, and coordination across a multi-brand portfolio. Directly supports agency campaign operations.

    • Creative
    136 · popularity
    View Agent Skill
Explore 35 more Agent Skills
  1. Rank 09
    Direct

    content-strategy

    Notable

    When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see se

    • Strategy
    • Operations
    141,152 · popularity
    View Agent Skill
  2. Rank 10
    Direct

    marketing-ideas

    Notable

    When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

    128,983 · popularity
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  3. Rank 11
    Direct

    offers

    Designs and improves offers — value framing, bonus stacking, guarantees, scarcity, naming, and payment structure — for services, agencies, courses, and high-ticket B2B. Directly relevant to agency client engagements.

    • Clients
    • Creative
    • Operations
    48,483 · popularity
    View Agent Skill
  4. Rank 12
    Direct

    marketing-mindset

    A professional marketer's operating mindset for marketing, growth, and client-acquisition tasks — ads, copy, positioning, cold outreach, and evaluating ideas. Frames agency-style client work rather than templates.

    • Clients
    • Strategy
    • Creative
    50,138 · popularity
    View Agent Skill
  5. Rank 13
    Direct

    pdf-report

    Generates branded, audience-structured marketing reports — executive summaries, campaign reports, channel deep-dives, and reviews — with brand theming and live data pulls. Directly supports agency client reporting.

    • Clients
    • Strategy
    • Media
    136 · popularity
    View Agent Skill
  6. Rank 14
    Direct

    brand-naming

    Full brand naming workflow for founders, agencies, and businesses — strategy brief, name generation by direction, and evaluation/ranking of existing names. Directly supports agency branding engagements.

    • Strategy
    • Creative
    1,810 · popularity
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  7. Rank 15
    Direct

    report-generator

    Produces audience-tailored campaign reports (executive, client, internal) with data tables, narrative, key learnings, and recommendations. Directly supports agency client reporting.

    • Clients
    • Reporting
    900 · popularity
    View Agent Skill
  8. Rank 16
    Direct

    case-study-builder

    Turns client wins into formatted case studies for proposals, social proof, and sales conversations, in quick/standard/deep modes. Directly supports agency client-proof assets.

    • Clients
    412 · popularity
    View Agent Skill
  9. Rank 17
    Direct

    testimonial-collector

    Systematically gathers, scores, and formats client testimonials with outreach scripts, quality scoring, and display guidance. Directly supports agency social-proof building.

    • Clients
    • Creative
    • Media
    385 · popularity
    View Agent Skill
  10. Rank 18
    Direct

    brand-voice

    Preserves authentic brand voice in AI-assisted writing using the Voice Preservation Method, with reader-question framing and voice-audit markers. Directly supports agency copy and client content.

    • Clients
    • Creative
    220 · popularity
    View Agent Skill
  11. Rank 19
    Direct

    email-render-builder

    Builds and QAs coded email HTML — responsive table layout, dark-mode and accessibility passes, client-render matrix, and plain-text parity. Relevant to agency email production.

    • Clients
    • Creative
    907 · popularity
    View Agent Skill
  12. Rank 20
    Direct

    100m-leads

    Builds lead-generation systems using the Core Four framework, lead magnets, and Rule of 100, covering acquisition channels and LTGP:CAC math. Relevant to agency growth and client acquisition work.

    • Clients
    626 · popularity
    View Agent Skill
  13. Rank 21
    Direct

    seo-local-business

    Generates a complete SEO package for local business sites — head tags, JSON-LD LocalBusiness schema, robots.txt, and sitemap.xml, Australian-optimised. Relevant to agency local-SEO service delivery.

    1,769 · popularity
    View Agent Skill
  14. Rank 22
    Possible

    ai-video-concept

    Develops creative video concepts and structures AI-generation-optimized scripts using 8-second scene methodology for ads and social content. Relevant to agency video creative.

    • Clients
    • Creative
    229 · popularity
    View Agent Skill
  15. Rank 23
    Possible

    affiliate-recruitment-outreach

    Drafts outreach copy and sequence plans to recruit affiliates — prospect qualification, pitch angle, first-touch email, follow-up sequence, and tracking. Relevant to agency affiliate-channel work.

    • Creative
    4,068 · popularity
    View Agent Skill
  16. Rank 24
    Possible

    high-end-visual-design

    Teaches high-end agency-style web design with specific fonts, spacing, shadows, and motion, blocking generic AI defaults. Relevant to agency creative/design deliverables.

    • Creative
    420,662 · popularity
    View Agent Skill
  17. Rank 25
    Possible

    top-design

    Creates award-winning immersive web experiences with dramatic typography, purposeful motion, and scroll-based composition, scored against an Awwwards-style rubric. Relevant to agency creative/design work.

    • Creative
    • Reporting
    6,487 · popularity
    View Agent Skill
  18. Rank 26
    Possible

    agency-grid-layout-minimal

    Creates a minimal agency design system with a disciplined editorial grid, oversized typography, and restrained imagery. Relevant to agency web/creative design work.

    • Creative
    1,207 · popularity
    View Agent Skill
  19. Rank 27
    Possible

    documentary-brutalist-agency

    Creates or redesigns creative-agency and studio websites with billboard typography, hard black-and-white chapters, exposed grids, and documentary imagery. Relevant to agency web/creative work.

    • Strategy
    • Creative
    1,089 · popularity
    View Agent Skill
  20. Rank 28
    Possible

    rendering-strategies

    Guides rendering strategy selection (SSG, SSR, ISR, CSR, dynamic rendering) for search and AI crawler visibility. Relevant to agency technical-SEO service delivery.

    • Clients
    • Reporting
    920 · popularity
    View Agent Skill
  21. Rank 29
    Possible

    nested-container-clean-agency

    Creates a clean agency design system built from nested containers with an editorial shell, inset dark blocks, and restrained accent color. Relevant to agency web/creative design work.

    • Creative
    1,173 · popularity
    View Agent Skill
  22. Rank 30
    Possible

    design-taste-frontend-v1

    High-agency frontend design skill with baseline configuration for variance, motion, and density, plus typography and layout directives. Relevant to agency web design work.

    • Clients
    • Creative
    297,222 · popularity
    View Agent Skill
  23. Rank 31
    Possible

    team-onboarding-playbook

    Designs structured 30-60-90 onboarding for new hires, contractors, and agency partners, with belonging, context, contribution, and mastery layers. Adjacent to agency operations.

    • Creative
    • Reporting
    212 · popularity
    View Agent Skill
  24. Rank 32
    Possible

    partner-ecosystem-expansion

    Plans which partner categories to add next and in what sequence, with readiness gates, capacity limits, and kill criteria. Adjacent to agency partnership and growth operations.

    • Reporting
    4,153 · popularity
    View Agent Skill
  25. Rank 33
    Possible

    persona-sales-ops

    Manages sales workflows — tracking deals, scheduling calls, and client communications — via Google Workspace CLI workflows. Adjacent to agency client/account operations.

    • Clients
    28,960 · popularity
    View Agent Skill
  26. Rank 34
    Possible

    programmatic-filters

    Controls per-viewer data in embedded Domo dashboards via server-side programmatic filters and dataset switching. Relevant to agency client reporting and analytics delivery.

    • Clients
    162 · popularity
    View Agent Skill
  27. Rank 35
    Possible

    partner-tiering

    Designs or redesigns tier structures inside B2B partner programs — criteria, benefits, promotion/demotion rules, and migration. Adjacent to agency partnership operations.

    • Creative
    • Reporting
    4,122 · popularity
    View Agent Skill
  28. Rank 36
    Possible

    advertising-career

    Coaches paid-advertising careers — media buyer, PPC, creative strategist — covering interview formats, portfolios, certifications, and agency vs in-house decisions. Candidate-side, adjacent to agency media work.

    • Strategy
    • Creative
    • Media
    6,165 · popularity
    View Agent Skill
  29. Rank 37
    Possible

    theme-factory

    Official

    Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.

    View Agent Skill
  30. Rank 38
    Possible

    hyperframes-creative

    Notable

    Non-animation creative direction for HyperFrames videos. Use for design spec (frame.md / design.md) handling, palettes, typography, narration, beat planning, audio-reactive visuals, composition patterns, and brand / style decisions. For atomic motion patterns and scene blueprints, use `hyperframes-animation`.

    • Creative
    418,868 · popularity
    View Agent Skill
  31. Rank 39
    Possible

    media-use

    Notable

    Agent Media OS, the single skill for every media need in a HyperFrames project. Resolve BGM, SFX, image, icon, brand logo, voice, color grade, or LUT into a frozen local file or paste-ready block + ledger record (one verb, `resolve`); generate via TTS / music / image models when the catalog misses; produce voiceover, transcription, captions, and background removal through one shared audio engine; operate on media (cut / reframe / transform); and reuse assets across projects. Also use for vague feedback that real footage looks dark, flat, boring, should feel retro/camcorder/print/ASCII, needs p

    447,090 · popularity
    View Agent Skill
  32. Rank 40
    Possible

    brand-guidelines

    Official

    Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

    • Creative
    View Agent Skill
  33. Rank 41
    Possible

    google-analytics-data-api-basics

    Official

    >- Manages Google Analytics reporting data, enables the Analytics Data API via the Cloud CLI, and creates reports using the Google Analytics Data API (v1beta). Use when you need to interact with Google Analytics properties, run customized analytics reports, query metrics (like activeUsers, screenPageViews) and dimensions (like city, date), check metrics and dimensions compatibility, or verify API enablement. Don't use for Google Analytics Admin API operations (e.g., creating properties, managing users) or for front-end tracking installation.

    • Clients
    View Agent Skill
  34. Rank 42
    Direct

    community-marketing

    Notable

    Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador prog

    • Creative
    72,619 · popularity
    View Agent Skill
  35. Rank 43
    Possible

    ai-image-generation

    Notable

    Generate AI images with GPT-Image-2, FLUX, Gemini, Grok, Seedream, Reve and 50+ models via inference.sh CLI. Models: GPT-Image-2, FLUX Dev LoRA, FLUX.2 Klein LoRA, Gemini 3 Pro Image, Grok Imagine, Seedream 4.5, Reve, ImagineArt. Capabilities: text-to-image, image-to-image, inpainting, LoRA, image editing, upscaling, text rendering. Use for: AI art, product mockups, concept art, social media graphics, marketing visuals, illustrations. Triggers: flux, image generation, ai image, text to image, stable diffusion, generate image, ai art, midjourney alternative, dall-e alternative, text2img, t2i, i

    142,155 · popularity
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What this topic covers

What this topic covers

Each sub-topic groups Agent Skills for a specific situation.

Clients
Who you work for, and what you are contracted to do.
Strategy
The bet you are making with their budget.
Creative
The assets the campaign is made of.
Media
Where those assets run, and what you pay to be there.
Operations
How work moves through the shop without chaos.
Reporting
Whether the retainer is earning its keep.
Frequently asked questions

Frequently asked questions

What kinds of skills belong under Marketing Agency?
Skills that support agency work across clients, strategy, creative, media, operations, and reporting. They fit the retainer-and-project model: work is scoped for a client, planned, produced, placed, and reported on.
How is the list ordered?
It is ranked by observed search demand, with direct matches to the topic placed first. The ranking also caps how many skills any single publisher can occupy, so one shop cannot fill the page.
Should I pick a skill for one sub-topic or several?
Start with the sub-topic that matches the job you are doing now, such as media or reporting. If a skill spans several areas, check that its description covers the parts of the workflow you actually run.
Do these skills replace the agency's process?
No. They support the work an agency already sells in retainers and projects, from strategy through reporting. Choose one that fits your existing process rather than expecting it to define the process for you.

How to install an Agent Skill

Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:

  • Claude Code — copy the SKILL.md for marketing-plan into ~/.claude/skills/marketing-plan/ for yourself, or .claude/skills/marketing-plan/ to share it with a project.
  • From the registry — run npx skills add coreyhaines31/marketingskills@marketing-plan.
  • Or download marketing-plan from its source and place that SKILL.md in the directory above.

How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.