AI Agent Skills for Marketing Agency Work
Marketing agency skills cover the work an agency sells: clients and contracts, the strategy behind a budget, the creative a campaign is built from, the media it runs in, the operations that move work through the shop, and the reporting that shows whether a retainer is earning its keep. An agency is a service business, so these skills tend to mirror deliverables and workflows rather than one-off tasks — briefs, plans, asset production, media buys, status, and client-facing results. Use the ranked list by starting with the sub-topic that matches the job in front of you, then read the top few entries as alternatives for the same job. Pick the one whose description matches your process and the tools you already run, and skip anything that assumes a different agency model.
8 to start with43 top options
Start with these.
An agency is a service business: clients, strategy, campaigns, creative, media, and reporting — the work is sold in retainers and projects.
These are the closest matches for this work. Start with the first one and open it to install.
- Rank 01View Agent SkillDirect
marketing-plan
NotableWhen the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embe
50,698 · popularity - Rank 02View Agent SkillDirect
ad-creative
NotableWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creativ
112,746 · popularity - Rank 03View Agent SkillDirect
client-proposal
Drafts agency proposals and pitch documents — executive summary, scope of services, KPI targets, pricing options, and next steps — from the agency's perspective. Directly supports agency new-business work.
145 · popularity - Rank 04View Agent SkillDirect
email-marketing-bible
NotableEmail marketing skill covering lifecycle and campaign copy, 19 industry playbooks.
- Rank 05View Agent SkillDirect
seo
Comprehensive SEO analysis for any website — audits, technical SEO, schema, content quality, local SEO, and GEO for AI Overviews. Directly supports agency SEO service delivery.
8,162 · popularity - Rank 06View Agent SkillDirect
brand-identity
Creates a visual identity brief — logo direction, color palette, typography, imagery style, and design-system foundations — for briefing designers or agencies. Directly supports agency branding engagements.
1,718 · popularity - Rank 07View Agent SkillDirect
landing-page-audit
Audits a landing page across six conversion dimensions — above-fold clarity, trust, form friction, message match, speed, and mobile — with scored recommendations. Directly supports agency CRO work.
157 · popularity - Rank 08View Agent SkillDirect
paw-mkt-agent-agency
Multi-channel marketing orchestrator for campaign planning, brand strategy, specialist routing, and coordination across a multi-brand portfolio. Directly supports agency campaign operations.
136 · popularity
Explore 35 more Agent Skills
- Rank 09View Agent SkillDirect
content-strategy
NotableWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see se
141,152 · popularity - Rank 10View Agent SkillDirect
marketing-ideas
NotableWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
128,983 · popularity - Rank 11View Agent SkillDirect
offers
Designs and improves offers — value framing, bonus stacking, guarantees, scarcity, naming, and payment structure — for services, agencies, courses, and high-ticket B2B. Directly relevant to agency client engagements.
48,483 · popularity - Rank 12View Agent SkillDirect
marketing-mindset
A professional marketer's operating mindset for marketing, growth, and client-acquisition tasks — ads, copy, positioning, cold outreach, and evaluating ideas. Frames agency-style client work rather than templates.
50,138 · popularity - Rank 13View Agent SkillDirect
pdf-report
Generates branded, audience-structured marketing reports — executive summaries, campaign reports, channel deep-dives, and reviews — with brand theming and live data pulls. Directly supports agency client reporting.
136 · popularity - Rank 14View Agent SkillDirect
brand-naming
Full brand naming workflow for founders, agencies, and businesses — strategy brief, name generation by direction, and evaluation/ranking of existing names. Directly supports agency branding engagements.
1,810 · popularity - Rank 15View Agent SkillDirect
report-generator
Produces audience-tailored campaign reports (executive, client, internal) with data tables, narrative, key learnings, and recommendations. Directly supports agency client reporting.
900 · popularity - Rank 16View Agent SkillDirect
case-study-builder
Turns client wins into formatted case studies for proposals, social proof, and sales conversations, in quick/standard/deep modes. Directly supports agency client-proof assets.
412 · popularity - Rank 17View Agent SkillDirect
testimonial-collector
Systematically gathers, scores, and formats client testimonials with outreach scripts, quality scoring, and display guidance. Directly supports agency social-proof building.
385 · popularity - Rank 18View Agent SkillDirect
brand-voice
Preserves authentic brand voice in AI-assisted writing using the Voice Preservation Method, with reader-question framing and voice-audit markers. Directly supports agency copy and client content.
220 · popularity - Rank 19View Agent SkillDirect
email-render-builder
Builds and QAs coded email HTML — responsive table layout, dark-mode and accessibility passes, client-render matrix, and plain-text parity. Relevant to agency email production.
907 · popularity - Rank 20View Agent SkillDirect
100m-leads
Builds lead-generation systems using the Core Four framework, lead magnets, and Rule of 100, covering acquisition channels and LTGP:CAC math. Relevant to agency growth and client acquisition work.
626 · popularity - Rank 21View Agent SkillDirect
seo-local-business
Generates a complete SEO package for local business sites — head tags, JSON-LD LocalBusiness schema, robots.txt, and sitemap.xml, Australian-optimised. Relevant to agency local-SEO service delivery.
1,769 · popularity - Rank 22View Agent SkillPossible
ai-video-concept
Develops creative video concepts and structures AI-generation-optimized scripts using 8-second scene methodology for ads and social content. Relevant to agency video creative.
229 · popularity - Rank 23View Agent SkillPossible
affiliate-recruitment-outreach
Drafts outreach copy and sequence plans to recruit affiliates — prospect qualification, pitch angle, first-touch email, follow-up sequence, and tracking. Relevant to agency affiliate-channel work.
4,068 · popularity - Rank 24View Agent SkillPossible
high-end-visual-design
Teaches high-end agency-style web design with specific fonts, spacing, shadows, and motion, blocking generic AI defaults. Relevant to agency creative/design deliverables.
420,662 · popularity - Rank 25View Agent SkillPossible
top-design
Creates award-winning immersive web experiences with dramatic typography, purposeful motion, and scroll-based composition, scored against an Awwwards-style rubric. Relevant to agency creative/design work.
6,487 · popularity - Rank 26View Agent SkillPossible
agency-grid-layout-minimal
Creates a minimal agency design system with a disciplined editorial grid, oversized typography, and restrained imagery. Relevant to agency web/creative design work.
1,207 · popularity - Rank 27View Agent SkillPossible
documentary-brutalist-agency
Creates or redesigns creative-agency and studio websites with billboard typography, hard black-and-white chapters, exposed grids, and documentary imagery. Relevant to agency web/creative work.
1,089 · popularity - Rank 28View Agent SkillPossible
rendering-strategies
Guides rendering strategy selection (SSG, SSR, ISR, CSR, dynamic rendering) for search and AI crawler visibility. Relevant to agency technical-SEO service delivery.
920 · popularity - Rank 29View Agent SkillPossible
nested-container-clean-agency
Creates a clean agency design system built from nested containers with an editorial shell, inset dark blocks, and restrained accent color. Relevant to agency web/creative design work.
1,173 · popularity - Rank 30View Agent SkillPossible
design-taste-frontend-v1
High-agency frontend design skill with baseline configuration for variance, motion, and density, plus typography and layout directives. Relevant to agency web design work.
297,222 · popularity - Rank 31View Agent SkillPossible
team-onboarding-playbook
Designs structured 30-60-90 onboarding for new hires, contractors, and agency partners, with belonging, context, contribution, and mastery layers. Adjacent to agency operations.
212 · popularity - Rank 32View Agent SkillPossible
partner-ecosystem-expansion
Plans which partner categories to add next and in what sequence, with readiness gates, capacity limits, and kill criteria. Adjacent to agency partnership and growth operations.
4,153 · popularity - Rank 33View Agent SkillPossible
persona-sales-ops
Manages sales workflows — tracking deals, scheduling calls, and client communications — via Google Workspace CLI workflows. Adjacent to agency client/account operations.
28,960 · popularity - Rank 34View Agent SkillPossible
programmatic-filters
Controls per-viewer data in embedded Domo dashboards via server-side programmatic filters and dataset switching. Relevant to agency client reporting and analytics delivery.
162 · popularity - Rank 35View Agent SkillPossible
partner-tiering
Designs or redesigns tier structures inside B2B partner programs — criteria, benefits, promotion/demotion rules, and migration. Adjacent to agency partnership operations.
4,122 · popularity - Rank 36View Agent SkillPossible
advertising-career
Coaches paid-advertising careers — media buyer, PPC, creative strategist — covering interview formats, portfolios, certifications, and agency vs in-house decisions. Candidate-side, adjacent to agency media work.
6,165 · popularity - Rank 37View Agent SkillPossible
theme-factory
OfficialToolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.
- Rank 38View Agent SkillPossible
hyperframes-creative
NotableNon-animation creative direction for HyperFrames videos. Use for design spec (frame.md / design.md) handling, palettes, typography, narration, beat planning, audio-reactive visuals, composition patterns, and brand / style decisions. For atomic motion patterns and scene blueprints, use `hyperframes-animation`.
418,868 · popularity - Rank 39View Agent SkillPossible
media-use
NotableAgent Media OS, the single skill for every media need in a HyperFrames project. Resolve BGM, SFX, image, icon, brand logo, voice, color grade, or LUT into a frozen local file or paste-ready block + ledger record (one verb, `resolve`); generate via TTS / music / image models when the catalog misses; produce voiceover, transcription, captions, and background removal through one shared audio engine; operate on media (cut / reframe / transform); and reuse assets across projects. Also use for vague feedback that real footage looks dark, flat, boring, should feel retro/camcorder/print/ASCII, needs p
447,090 · popularity - Rank 40View Agent SkillPossible
brand-guidelines
OfficialApplies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
- Rank 41View Agent SkillPossible
google-analytics-data-api-basics
Official>- Manages Google Analytics reporting data, enables the Analytics Data API via the Cloud CLI, and creates reports using the Google Analytics Data API (v1beta). Use when you need to interact with Google Analytics properties, run customized analytics reports, query metrics (like activeUsers, screenPageViews) and dimensions (like city, date), check metrics and dimensions compatibility, or verify API enablement. Don't use for Google Analytics Admin API operations (e.g., creating properties, managing users) or for front-end tracking installation.
- Rank 42View Agent SkillDirect
community-marketing
NotableBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador prog
72,619 · popularity - Rank 43View Agent SkillPossible
ai-image-generation
NotableGenerate AI images with GPT-Image-2, FLUX, Gemini, Grok, Seedream, Reve and 50+ models via inference.sh CLI. Models: GPT-Image-2, FLUX Dev LoRA, FLUX.2 Klein LoRA, Gemini 3 Pro Image, Grok Imagine, Seedream 4.5, Reve, ImagineArt. Capabilities: text-to-image, image-to-image, inpainting, LoRA, image editing, upscaling, text rendering. Use for: AI art, product mockups, concept art, social media graphics, marketing visuals, illustrations. Triggers: flux, image generation, ai image, text to image, stable diffusion, generate image, ai art, midjourney alternative, dall-e alternative, text2img, t2i, i
142,155 · popularity
What this topic covers
Each sub-topic groups Agent Skills for a specific situation.
- Clients
- Who you work for, and what you are contracted to do.
- Strategy
- The bet you are making with their budget.
- Creative
- The assets the campaign is made of.
- Media
- Where those assets run, and what you pay to be there.
- Operations
- How work moves through the shop without chaos.
- Reporting
- Whether the retainer is earning its keep.
Frequently asked questions
- What kinds of skills belong under Marketing Agency?
- Skills that support agency work across clients, strategy, creative, media, operations, and reporting. They fit the retainer-and-project model: work is scoped for a client, planned, produced, placed, and reported on.
- How is the list ordered?
- It is ranked by observed search demand, with direct matches to the topic placed first. The ranking also caps how many skills any single publisher can occupy, so one shop cannot fill the page.
- Should I pick a skill for one sub-topic or several?
- Start with the sub-topic that matches the job you are doing now, such as media or reporting. If a skill spans several areas, check that its description covers the parts of the workflow you actually run.
- Do these skills replace the agency's process?
- No. They support the work an agency already sells in retainers and projects, from strategy through reporting. Choose one that fits your existing process rather than expecting it to define the process for you.
How to install an Agent Skill
Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:
- Claude Code — copy the SKILL.md for marketing-plan into ~/.claude/skills/marketing-plan/ for yourself, or .claude/skills/marketing-plan/ to share it with a project.
- From the registry — run npx skills add coreyhaines31/marketingskills@marketing-plan.
- Or download marketing-plan from its source and place that SKILL.md in the directory above.
How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.