Market Research Skills for AI Agents
Market research skills help an agent run a study rather than gather a pile of screenshots. They cover the full sequence: naming the decision the research is meant to inform, choosing a method that could actually change that decision, deciding whose voice is in the sample and whose is not, collecting what the method calls for, turning responses into something a product or brand can use, and reporting so a decision-maker knows what to do on Monday. Use the ranked list by starting from your decision, not from a method you like. Find the sub-topic where your work is stuck — an undefined decision, a weak method, a skewed sample, messy analysis, or a report nobody acts on — and pick the skill that addresses that step.
8 to start with22 top options
Start with these.
Market research is a study: define the decision, choose a method, collect, analyze, and report — not a pile of screenshots.
These are the closest matches for this work. Start with the first one and open it to install.
- Rank 01View Agent SkillDirect
customer-research
NotableWhen the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit
95,039 · popularity - Rank 02View Agent SkillDirect
competitor-profiling
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my…
85,339 · popularity - Rank 03View Agent SkillDirect
market-sizing-analysis
Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market opportunity for a new venture, or building investor-ready market analysis for a startup pitch or business…
11,194 · popularity - Rank 04View Agent SkillDirect
competitive-landscape
Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill when evaluating competitors, assessing market positioning, identifying sustainable competitive…
10,504 · popularity - Rank 05View Agent SkillDirect
market-research
Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.
11,097 · popularity - Rank 06View Agent SkillDirect
firecrawl-market-research
Extract market, financial, earnings, industry, and company metrics with Firecrawl. Use when the user asks for market research, industry trends, public company data, financial comparisons, earnings research, or structured market reports.
32,099 · popularity - Rank 07View Agent SkillDirect
amazon-product-research
NotableComprehensive product research and opportunity analysis for Amazon sellers. Analyzes demand, competition, profit potential, market entry barriers, and validates product ideas. Covers product sourcing, pricing strategy, and go-to-market planning. Use when the user asks about researching a product to sell, validating product ideas, product opportunity analysis, market research for Amazon, competition analysis, profit potential, should I sell this product, product viability, or any general product research questions.
77,809 · popularity - Rank 08View Agent SkillDirect
reddapi
The original reddapi.dev Reddit search skill (vector search, semantic search, trends, subreddit discovery), no Reddit OAuth or app registration needed. This is the same engine now packaged as reddit-research with added market-research playbooks and a fuller pitch on semantic vs keyword search;…
Needs (stated): Credentials
11,351 · popularity
Explore 14 more Agent Skills
- Rank 09View Agent SkillDirect
research
Investigate a question against high-trust primary sources and capture the findings as a Markdown file in the repo. Use when the user wants a topic researched, docs or API facts gathered, or reading legwork delegated to a background agent.
629,500 · popularity - Rank 10View Agent SkillDirect
to-questionnaire
Turn a decision you can't fully answer into a questionnaire for someone else to fill in.
422,253 · popularity - Rank 11View Agent SkillPossible
deep-research
NotableCourses whose content rests on current, external or real-world facts that must be verified against live sources before being taught — recent events, market or policy data, product and version specifics, scientific developments, named cases. Researches the topic first, keeps a claim-to-source ledger, and grounds the outline and every page in what was actually fetched. Use when the request depends on up-to-date or externally checkable facts; not for timeless textbook topics that stand on established knowledge alone.
- Rank 12View Agent SkillPossible
firecrawl
NotableAny live-web task via the Firecrawl CLI — including ordinary web research: searching the web, reading or extracting pages, gathering sources, discovering site URLs, bulk extraction, downloading a site, change alerts, or pages needing clicks/login — web only; local files route to firecrawl-parse. For papers use firecrawl-research-index; for library, API, error, or bug questions use firecrawl-developer-index.
- Rank 13View Agent SkillPossible
notion-research-documentation
OfficialResearch across Notion and synthesize into structured documentation; use when gathering info from multiple Notion sources to produce briefs, comparisons, or reports with citations.
- Rank 14View Agent SkillPossible
doc-coauthoring
OfficialGuide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer context, refine content through iteration, and verify the doc works for readers. Trigger when user mentions writing docs, creating proposals, drafting specs, or similar documentation tasks.
- Rank 15View Agent SkillPossible
docx
OfficialUse this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to produce professional documents with formatting like tables of contents, headings, page numbers, or letterheads. Also use when extracting or reorganizing content from .docx or .dotx files, inserting or replacing images in documents, performing find-and-replace in Word files, working with tracked changes or comments, or converting content into a polished Word document. If the user asks for a 'report', 'memo', 'letter', 'template', or similar deliverable as a Word or .docx file, use this skill. Do NOT use for PDFs, spreadsheets, Google Docs, or general coding tasks unrelated to document generation.
- Rank 16View Agent SkillPossible
competitors
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do…
70,543 · popularity - Rank 17View Agent SkillPossible
pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I…
70,383 · popularity - Rank 18View Agent SkillPossible
marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,'…
154,531 · popularity - Rank 19View Agent SkillPossible
marketing-plan
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan,"…
59,596 · popularity - Rank 20View Agent SkillPossible
kpi-dashboard-design
Design effective KPI dashboards with metrics selection, visualization best practices, and real-time monitoring patterns. Use this skill when building an executive SaaS metrics dashboard tracking MRR, churn, and LTV/CAC ratios; designing an operations center with live service health and request…
15,222 · popularity - Rank 21View Agent SkillPossible
grilling
Grill the user relentlessly about a plan, decision, or idea. Use when the user wants to stress-test their thinking, or uses any 'grill' trigger phrases.
866,155 · popularity - Rank 22View Agent SkillPossible
wayfinder
Plan a huge chunk of work (more than one agent session can hold) as a shared map of decision tickets on your issue tracker, and resolve them one at a time until the way to the destination is clear.
629,515 · popularity
What this topic covers
Each sub-topic groups Agent Skills for a specific situation.
- Decision
- What decision this research is for.
- Method
- How you will get evidence that could change the decision.
- Sampling
- Whose voice is in the study, and whose is not.
- Collection
- Gather what the method called for.
- Analysis
- Turn responses into something a product or brand can use.
- Report
- A decision-maker should know what to do on Monday.
Frequently asked questions
- What separates a market research skill from a general research or browsing skill?
- Market research here is a study with a defined decision, a chosen method, a sample, collection, analysis, and a report. A general research skill tends to stop at gathering sources. If your task needs a decision-maker to know what to do on Monday, you want the study-shaped skill.
- How is the ranked list ordered?
- The list is ranked by observed search demand, with direct matches to the topic placed first and a cap on any single publisher. That keeps the top of the page focused on the sub-topics above rather than one vendor's catalog.
- Where should I start if I have not defined the decision yet?
- Start with the Decision sub-topic, because every later step — method, sampling, collection, analysis, report — is only useful relative to a decision. A method chosen before the decision is just activity. Once the decision is named, move down the list to the step you are actually stuck on.
- Can one skill cover the whole study end to end?
- The topic is broken into Decision, Method, Sampling, Collection, Analysis, and Report, and skills tend to address one or a few of those steps. Check which steps a skill covers before loading it. If your study spans several steps, expect to combine skills rather than rely on one.
How to install an Agent Skill
Start with the first skill on this page. Claude Code reads a SKILL.md once it is in the skills directory:
- Claude Code — copy the SKILL.md for customer-research into ~/.claude/skills/customer-research/ for yourself, or .claude/skills/customer-research/ to share it with a project.
- From the registry — run npx skills add coreyhaines31/marketingskills@customer-research.
- Or download customer-research from its source and place that SKILL.md in the directory above.
How to choose Check the source and the skill’s own instructions before you install. Official and Notable describe where a skill comes from.