Mailchimp Automation

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---
name: Mailchimp Automation
description: Automate Mailchimp email marketing campaigns, audience management, automations, and analytics
version: 1.0.0
author: Claude Office Skills
category: marketing
tags:
  - mailchimp
  - email-marketing
  - campaigns
  - automation
  - newsletters
department: marketing
models:
  - claude-3-opus
  - claude-3-sonnet
  - gpt-4
mcp:
  server: email-mcp
  tools:
    - mailchimp_campaign
    - mailchimp_audience
    - mailchimp_automation
    - mailchimp_reports
capabilities:
  - Campaign creation
  - Audience segmentation
  - Automated workflows
  - A/B testing
input:
  - Campaign content
  - Audience lists
  - Automation triggers
  - Segment criteria
output:
  - Sent campaigns
  - Engagement reports
  - Audience insights
  - Revenue attribution
languages:
  - en
related_skills:
  - email-marketing
  - customer-success
  - social-publisher
---

# Mailchimp Automation

Comprehensive skill for automating Mailchimp email marketing and audience management.

## Core Workflows

### 1. Campaign Pipeline

```
EMAIL CAMPAIGN FLOW:
┌─────────────────┐
│  Plan Campaign  │
│  - Goals        │
│  - Audience     │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Create Content │
│  - Design       │
│  - Copy         │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Configure      │
│  - Subject      │
│  - Preview      │
│  - Settings     │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Test & Review  │
│  - A/B test     │
│  - Preview      │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Schedule/Send  │
│  - Timing       │
│  - Send         │
└────────┬────────┘
         ▼
┌─────────────────┐
│    Analyze      │
│  - Opens/Clicks │
│  - Revenue      │
└─────────────────┘
```

### 2. Campaign Configuration

```yaml
campaign_config:
  type: regular  # regular, automated, plaintext, ab_test
  
  recipients:
    list_id: "abc123"
    segment_opts:
      saved_segment_id: "seg123"
      # or dynamic conditions
      
  settings:
    subject_line: "{{subject}}"
    preview_text: "{{preview}}"
    from_name: "{{company}}"
    reply_to: "{{email}}"
    
  tracking:
    opens: true
    clicks: true
    ecommerce: true
    google_analytics: "campaign_name"
    
  content_type: "template"
  template_id: "template_123"
```

## Audience Management

### Segmentation Rules

```yaml
segments:
  - name: active_subscribers
    conditions:
      - field: last_opened
        op: greater_than
        value: "30_days_ago"
        
  - name: high_value_customers
    conditions:
      - field: ecomm_total_spent
        op: greater_than
        value: 500
      - field: ecomm_orders
        op: greater_than
        value: 3
        
  - name: at_risk
    conditions:
      - field: last_opened
        op: greater_than
        value: "90_days_ago"
      - field: email_campaigns_opened
        op: greater_than
        value: 5
        
  - name: new_subscribers
    conditions:
      - field: timestamp_signup
        op: greater_than
        value: "30_days_ago"
```

### Audience Tags

```yaml
tagging_automation:
  - trigger: form_submit
    form: "newsletter_signup"
    actions:
      - add_tag: "newsletter"
      - add_tag: "{{form.interest}}"
      
  - trigger: purchase
    actions:
      - add_tag: "customer"
      - add_tag: "purchased_{{product_category}}"
      
  - trigger: link_clicked
    url_contains: "/pricing"
    actions:
      - add_tag: "interested_in_pricing"
```

## Email Automation

### Welcome Series

```yaml
welcome_automation:
  name: "Welcome Series"
  trigger:
    type: signup
    list_id: "main_list"
    
  emails:
    - delay: immediate
      subject: "Welcome to {{company}}! 🎉"
      template: welcome_email_1
      
    - delay: 2_days
      subject: "Here's how to get started"
      template: welcome_email_2
      
    - delay: 5_days
      subject: "{{first_name}}, your exclusive tips"
      template: welcome_email_3
      
    - delay: 10_days
      subject: "Ready to take the