influencer-discovery-brief

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: influencer-discovery-brief
description: Define creator sourcing criteria and produce the discovery brief used to shortlist candidate influencers and creators - weighted criteria for audience fit, engagement quality, niche consistency and brand safety, knockout screens, and a ranked shortlist scoring template with evidence per score. Covers B2C brand campaigns and B2B creator and thought-leader programs. Use whenever the user mentions finding creators, vetting influencers, audience fit, creator shortlists, or deciding which creators to approach, even if they never say discovery. Runs before any contact. Do NOT use for writing the pitch message itself - use mbfinotti/partnerships-skills@influencer-outreach instead.
license: MIT
metadata:
  author: Maya-Beth Finotti
  version: "1.1.1"
---

# Influencer Discovery Brief

Define the sourcing criteria and produce the discovery brief a partnership manager uses to shortlist candidate creators - who qualifies, by what weighted criteria, and with what evidence.

The "3 Rs" (Reach, Relevance, Resonance) is a genuinely recurring industry convention for judging influence, but research could not trace it to a canonical originator - treat it as a floating mnemonic, not a citable method. A "4 Rs" variant adding "Reference" is one influencer-analytics vendor's framework, not an industry standard. This skill therefore works from explicit weighted criteria the manager approves, never from a named model presented as authoritative.

## Interview

Ask before sourcing anything. One question per message; offer multiple-choice answers when possible. Skip any question the user already answered.

- Is this a B2C brand campaign or a B2B creator/thought-leader program? (Or both - then weight criteria separately per track.)
- What is the brand/product, and what is the value prop a creator's _audience_ would actually care about?
- What is the campaign objective: awareness, conversion, content-for-paid, or trust-building? The objective changes the criteria weights, so answer before any scoring.
- Who is the target _customer_ - demographics, role, buying context? (Not the target creator; the creator is a channel to this person.)
- Which platform(s) does the campaign run on?
- Which geographies/markets actually convert for this product? (Audience anywhere else is reach you pay for and can't use.)
- What is the budget tier, and is compensation cash, product, or a mix?
- How many creators will actually be contracted from the shortlist?
- What are the brand-safety redlines, and is the product in a regulated category (alcohol, health, finance, gambling, kids)?
- Any competitor or category-exclusivity conflicts to enforce? Who is already on the roster? (Needed for audience-overlap checks.)
- What audience data can you actually obtain: creator discovery platform exports, audience-insights exports, media kits, or public profiles only? (A licensed discovery platform moves its export pass from the slowest sourcing option to the fastest. Public profiles only deletes the two-stage weighting gate from the menu.)
- By what date must the shortlist land, and what is waiting on it? (A date inside a week promotes the roster pull, the customer-mention pass, and the floor-gate weighting. A quarter makes social listening and full objective-led scoring affordable.)
- One-off campaign or a creator program you will run again? (A one-off stops at a shortlist. A repeating program justifies the full objective-led scoring pass, whose approved weights are the only output the post-campaign fit-rate KPI can tune.)
- What is the effort ceiling - your own hours, whose data you can request, and whether you can commit to a standing monitoring job? (A solo ceiling deletes social listening. No budget owner for a platform licence deletes discovery-platform exports.)

Carry these last three answers into every ranking below. They are the only inputs that reorder the defaults for this manager.

Every ordering in this skill is a default, not