influencer-campaign-brief

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: influencer-campaign-brief
description: Draft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if they never say brief. Starts after the deal is signed and reflects its terms exactly. Do NOT use for picking or vetting the creator - use mbfinotti/partnerships-skills@influencer-discovery-brief instead.
license: MIT
metadata:
  author: Maya-Beth Finotti
  version: "1.1.6"
---

# Influencer Campaign Brief

Draft the creative brief a brand hands to one already-signed creator for one specific campaign: deliverables, key messages, guardrails, disclosure, timeline, review rounds.

Creator briefing has no named, cross-vendor-adopted framework. Published guidance is a scatter of single-vendor formulations, none adopted beyond its own publisher:

- one publisher's nine-section list
- another's five-questions framing
- a third's do/don't blocks

The one structural idea corroborated across four unrelated publishers is separating non-negotiables from preferences, so this skill is built around it. Provenance labels below mark where a claim comes from:

- **corroborated**: three or more independent publishers
- **single-vendor**: one company's published formulation
- **survey**: one vendor-run survey with disclosed methodology
- **inference**: a reasoned default, not a published formulation

Never present any formulation here as an industry standard.

## Interview

Ask before drafting. One question per message; offer multiple-choice answers when possible; skip anything the user already answered.

- B2B creator program or B2C brand collab? (Drives deliverable types, approval chain, proof style.)
- Campaign goal in one sentence, with the metric? (Awareness / consideration / conversion - this also sets the freedom level.)
- Who is the signed creator, and on which platform or channel type? (Short-form video, professional network, newsletter, podcast...)
- Which deliverables does the signed deal already commit to? (This is the source of truth; the brief may specify them, never change them.)
- What are the key messages - three at most - and the proof behind each? (No claim ships without proof the brand can back.)
- Which brand guardrails and no-go topics apply?
- Do any claims need legal or regulatory sign-off before the brief goes out?
- By what date must the result land, and is it a fixed campaign moment (launch, event, seasonal date)? (A near date promotes high freedom - a framework brief is enforced through review rounds the calendar may not have.)
- One-off campaign, or the first of a relationship you intend to repeat with this creator? (Repeat intent promotes high freedom; granting freedom and revoking it at validation is what loses creators.)
- What is your effort ceiling: review rounds the signed deal includes, briefing hours available, and is there an in-house reviewer? (One round or no reviewer takes low freedom off the menu entirely.)
- Will the content be run as paid media? (Decides audio licensing and, in B2B, the thought-leader-ad mechanics - must be settled now, not later.)
- What tracking mechanics will the creator use: promo code, tracked link, dedicated landing page?
- Who reviews drafts, and who signs off?

## Workflow

1. Run the Interview; collect every answer before writing a word.
2. Reconcile the deliverables against the signed deal. On any contradiction: stop, flag it to the user, and never silently rewrite - the deal wins. Renegotiation belongs to the negotiation skill.
3. Enter brainstorming mode for the message angle (next section). Write no brief until the user picks an angle.
4. S