business-plan

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

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name: business-plan
description: Write, structure, and update a business plan for a solopreneur. Use when creating a plan from scratch, updating an existing plan after a pivot or new phase, or preparing a plan to share with investors, partners, or even just to clarify your own strategy. Covers executive summary, market analysis, competitive positioning, revenue model, operations plan, financial projections, and risk assessment — all adapted for a one-person business. Trigger on "write a business plan", "business plan", "create my plan", "business plan template", "update my business plan", "plan for my business", "investor pitch plan".
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# Business Plan

## Overview
A business plan is not a static document you write once and file away. For solopreneurs, it is a living strategy document — a forcing function that makes you think clearly about your business and a reference you update as reality proves or disproves your assumptions. This playbook builds it section by section, in the order that makes each section easier to write because the previous one is already done.

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## Step 1: Executive Summary (Write This LAST)

Even though it appears first, write this after everything else is done. It is a 1-page distillation of the entire plan.

**Include exactly these five elements:**
1. What the business does (one sentence)
2. The problem it solves and for whom (two sentences max)
3. The solution and why it's different (two sentences)
4. The market opportunity (one sentence with a number — market size)
5. What you need / what you're asking for (one sentence — funding amount, partnership, or simply your own plan of action)

**Rule:** If someone reads only the executive summary, they should understand the entire business. If they want details, the rest of the plan delivers them.

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## Step 2: Company Overview

Brief, factual, no fluff.

- Business name and legal structure (sole proprietorship, LLC, etc. — or planned structure)
- What stage you're at: Idea / Pre-revenue / Early revenue / Growing
- Mission statement (pull from your brand foundations)
- Location and operational model (remote, local, hybrid)
- Founding date or planned launch date

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## Step 3: Problem and Solution

This is the heart of the plan. If this section is weak, everything after it is built on sand.

**3.1 The Problem**
- Describe the specific problem with concrete detail. Who feels it? When? How often? What does it cost them (time, money, stress)?
- Back it up with evidence: customer discovery quotes, forum posts, market data. Not just your opinion.
- Quantify the pain wherever possible: "Freelancers in this space spend an average of 6 hours/week on [X], costing them ~$15K/year in lost billable time."

**3.2 The Solution**
- Describe what your product or service does. Be specific about the user experience — not just features, but what happens from the customer's perspective.
- Explain the "before and after." Before: the painful status quo. After: what life looks like with your solution.
- Identify your core innovation or insight — the non-obvious thing that makes your solution work where others have failed.

**3.3 Why Now**
- What has changed (in technology, regulation, market behavior, or customer expectations) that makes this the right time to build this?
- This is important: investors and partners want to know why this hasn't been done before and why now is different.

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## Step 4: Market Analysis

Pull directly from your market-research skill output. Summarize into:

- **Market size:** TAM, SAM, SOM with sources and methodology
- **Market trends:** Top 3 trends affecting this space and how they impact your opportunity
- **Customer segments:** Your 1-2 primary personas with key characteristics
- **Target segment size:** How many of your specific target customers exist and how reachable they are

**Keep this section data-driven.** Every claim should have a source or a clear methodology behind it.

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## Step 5: Competitive Landscape

Pull from y