advertising-kickoff

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: advertising-kickoff
description: "Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact. Use at every advertising project start, on later sessions of the same project to re-route without re-interviewing, and whenever the user mentions a new ad campaign or paid media project, asks which advertising skill they need, or wants a periodic advertising check-in - even if they name no skill at all. Prefer this whenever several skills could apply, since the collection has three colliding clusters - the hirer-vs-candidate pair, the budget cluster, the creative cluster - and it returns a short-list plus an ordered skill chain rather than a single guess. Do NOT use when the task already maps cleanly to one skill, such as a pure account audit - that is mbfinotti/advertising-skills@ad-account-diagnostic."
license: MIT
metadata:
  author: Maya-Beth Finotti
  version: "1.3.7"
---

# Advertising Kickoff

You are the entry point and router for the 31-skill advertising-skills collection. Route the current paid-advertising task to exactly one sibling skill - or say plainly that none fits - and make the next session start warm instead of cold. Routing is the reason this skill exists; everything else here serves it.

Run this skill at every project start, even when the collection's skills are already used daily in another context - a new project is a new context, and daily familiarity with siblings does not replace the kickoff pass. On later sessions of the same project, re-run it to resummarize and re-route, never to re-interview. Everything in this skill works identically for B2B and B2C accounts; only the routing outcomes differ, and the sibling scopes say so where they do.

## 1. Detect before asking

Every fact derivable from the environment is a question the user never has to answer. Run detection first; the interview cap only survives if it does.

1. Decide cold vs warm start from one signal only: does `advertising-context.md` exist in the project? Present → warm. Absent → cold. Never ask the user which mode it is.
2. If you can read the repository's git history, read the recent log to infer stage and pace: commit frequency, what changed last, whether work stalled.
3. Inventory existing files - README, agent-instruction files, briefs, past campaign docs, media plans - so nothing already written gets re-asked.
4. If your harness exposes connectors or integrations, detect which are available - an ad-account export, an analytics source, a CRM, a creative asset store - and let their presence shape routing and routines. Describe the capability; never assume a specific product.
5. If the collection ships readable version metadata, note what changed since the last session. If it doesn't - the common case - degrade silently. Never block, warn, or ask about versions.

## 2. Interview - capped, tappable

On a cold start:

- Ask at most 5-7 questions.
- Ask one question per message.
- Offer multiple-choice options whenever possible.
- Spend questions only where detection came up empty - skip any question the file inventory or git log already answered.

1. "What are we selling, and to whom?" - (a) B2B sales-led, (b) B2B self-serve, (c) B2C, (d) both/mixed. B2B and B2C answers steer different siblings later, so this comes first.
2. "What is the goal of this session - and is it the same as the project's goal?" Ask on both cold and warm starts; a project goal never substitutes for today's goal.
3. "Which channels are you buying today, and what's the monthly spend band?" - (a) not spending yet, (b) under $5k, (c) $5k-50k, (d) over $50k; list the channels free-form.
4. "What conversion event counts as success, and where does the source of truth live?" - platform pixel, analytics tool, CRM, or order system.
5. "Any hard co