sales-outreach-personalization

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: sales-outreach-personalization
description: Turns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without the word personalize. Do NOT use for drafting the message - subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), openers (mbfinotti/sales-skills@cold-call-opener), and cadence (mbfinotti/sales-skills@sales-outbound-sequence) live elsewhere.
license: MIT
metadata:
  author: Maya-Beth Finotti
  version: "1.4.9"
---

# Outreach Personalization

Turn the signals a user supplies (or can verify) about a prospect into 2-3 concrete personalization angles. An angle is a reason to reach out, not a message: the finished email, subject line, call opener, and touch cadence belong to neighboring skills (see References). The hardest rule here is negative - a fabricated signal is worse than no angle at all, because it destroys trust the moment the prospect checks.

**Scope boundaries.** Never write body copy, subject lines, call scripts, or sequences. A one-line hook is in scope; a drafted paragraph is not.

Hand the chosen angle to:

- `mbfinotti/sales-skills@cold-email-subject-line-tester` for subjects
- `mbfinotti/sales-skills@cold-call-opener` for phone openers
- `mbfinotti/sales-skills@sales-outbound-sequence` for cadence

## Interview

- Ask one question per message, offering multiple-choice options.
- Skip anything context already answers.
- If your harness has persistent memory and a prior run stored this user's answers, confirm instead of re-asking.

1. Who is the prospect: a named person at a company (B2B), or a consumer/segment (B2C)?
2. What do you sell, in one plain sentence, and to whom? Refuse a feature list - one sentence.
3. Which signals do you already have? Offer the taxonomy categories as choices: funding/financial, leadership/role change, hiring, product/launch news, tooling change, their content or talks, community/review activity, mutual connection - or for consumers: purchase, browsing, lifecycle, loyalty events.
4. For each signal: where did it come from, and when? Source and date decide confidence.
5. Target channel: email, phone, social DM, or (B2C) a triggered lifecycle message? Take the answer as given - this skill deliberately does not rank channels against each other, because channel and touch mix are the cadence sibling's call and a second ordering here would contradict it.
6. Account tier: 1:1 strategic account, 1:few segment, or 1:many volume?
7. By when must this land - this week, this quarter, or no fixed date?
8. One-off win on this prospect, or a compounding asset you will reuse across the whole segment?
9. Effort ceiling: how many minutes per prospect, and can you spend someone else's time (a mutual connection's intro, a colleague's sign-off)?
10. Any known consent or suppression constraints on this prospect or list?

Answers 7-9 re-order everything below them, so ask them before proposing an angle, not after. See Ranking the signals you have for which answer moves which option.

## Anatomy of an angle

Every angle ships with all five parts. A missing part means the angle is not done.

- **Signal**: the observed fact, with its source and date. Paraphrase what was actually seen; quote sparingly.
- **Inference**: "therefore this person likely faces X right now." One sentence, hedged in proportion to the evidence.
- **Hook**: one line the user can drop into their own message, referencing the signal in plain speech.
- **Ask it justifies**: the specific next step this angle earns. A hiring surge justifies a different ask than a champion changing jobs.