pp-meta-ads

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

---
name: pp-meta-ads
description: "The first agent-native Meta Ads CLI with local SQLite history and compound queries the live API cannot answer. Trigger phrases: `find creative fatigue on Meta`, `check Facebook ad performance`, `which Meta ads should I retire`, `Meta audience overlap`, `stuck in learning`, `use meta-ads`, `run meta-ads`."
author: "Dhilip Subramanian"
license: "Apache-2.0"
argument-hint: "<command> [args] | install cli|mcp"
allowed-tools: "Read Bash"
metadata:
  openclaw:
    requires:
      bins:
        - meta-ads-pp-cli
    install:
      - kind: go
        bins: [meta-ads-pp-cli]
        module: github.com/mvanhorn/printing-press-library/library/marketing/meta-ads/cmd/meta-ads-pp-cli
---
<!-- GENERATED FILE — DO NOT EDIT.
     This file is a verbatim mirror of library/marketing/meta-ads/SKILL.md,
     regenerated post-merge by tools/generate-skills/. Hand-edits here are
     silently overwritten on the next regen. Edit the library/ source instead.
     See the repository agent guide, section "Generated artifacts: registry.json, cli-skills/". -->

# Meta Ads — Printing Press CLI

## Prerequisites: Install the CLI

This skill drives the `meta-ads-pp-cli` binary. **You must verify the CLI is installed before invoking any command from this skill.** If it is missing, install it first:

1. Install via the Printing Press installer. It defaults binaries to `$HOME/.local/bin` on macOS/Linux and `%LOCALAPPDATA%\Programs\PrintingPress\bin` on Windows:
   ```bash
   npx -y @mvanhorn/printing-press-library install meta-ads --cli-only
   ```
2. Verify: `meta-ads-pp-cli --version`
3. Ensure the reported install directory is on `$PATH` for the agent/runtime that will invoke this skill.

If the `npx` install fails (no Node, offline, etc.), fall back to a direct Go install (requires Go 1.26.5 or newer):

```bash
go install github.com/mvanhorn/printing-press-library/library/marketing/meta-ads/cmd/meta-ads-pp-cli@latest
```

If `--version` reports "command not found" after install, the runtime cannot see the binary directory on `$PATH`. Do not proceed with skill commands until verification succeeds.

## When to Use This CLI

Use this CLI when you need creative-fatigue diagnostics, audience overlap cartography, learning-phase forensics, or attribution drift detection across Meta ad accounts. Best when paired with a daily sync into the local store so trend queries are instant. Read-only by design — never used to modify campaigns, budgets, or audiences.

## Anti-triggers

Do not use this CLI for:
- Do not use this CLI to create, pause, modify, or delete campaigns, adsets, ads, audiences, or creatives — it is read-only.
- Do not use this CLI for budget management or bid-strategy changes — that is what Meta Ads Manager or facebook-business-sdk are for.
- Do not use this CLI for write-side audience uploads — custom audience creation from customer files is out of scope.

## Unique Capabilities

These capabilities aren't available in any other tool for this API.

### Local state that compounds
- **`fatigue`** — Detect ads whose CPM is drifting up, frequency is climbing, and CTR is falling across a configurable window.

  _Use this to decide which ads to retire. Spending on a fatigued creative is the highest-leverage waste in any account._

  ```bash
  meta-ads-pp-cli fatigue --campaign 23847265 --window 14d --agent
  ```
- **`decay`** — Compare a creative's first-impression CTR against its current CTR, with projected dead-date.

  _Use for retire/refresh decisions on a single creative. The slope and projected dead-date are the deciding factor._

  ```bash
  meta-ads-pp-cli decay --creative-id 120208734567 --agent
  ```
- **`overlap`** — Pairwise overlap percentages across custom audiences, with cannibalization recommendations.

  _Use when ad strategy is mature and ROAS feels diluted across similar audiences. Surfaces consolidate-or-exclude decisions._

  ```bash
  meta-ads-pp-cli overlap --audience 23847001 --audience 23847002 --au