one-page-marketing

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---
name: one-page-marketing
description: 'Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP Index", or "I dont know where to start with marketing". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer-lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.'
license: MIT
metadata:
  author: wondelai
  version: "1.4.0"
---

# The 1-Page Marketing Plan Framework

A complete marketing system captured on a single page: a 3x3 grid of nine squares, each a critical stage in turning a stranger into a raving fan. Fill in all nine and you have a living marketing engine instead of a 50-page plan that never gets executed.

## Core Principle

**"Marketing is not an event — it is a process."**

Most businesses treat marketing as disconnected tactics: an ad here, a social post there, a trade show when budget allows. The 1-Page Marketing Plan replaces that randomness with a sequential process across three phases of the customer journey -- **BEFORE** (identify exactly who the prospect is, craft a message that resonates, place it in the media they consume), **DURING** (capture leads, nurture the relationship, convert to paying customers), and **AFTER** (deliver a world-class experience, maximize lifetime value, turn customers into referral sources). When all nine squares work together, you have a marketing machine, not a collection of tactics.

## Scoring

**Goal: 10/10.** Score by counting how many of the nine squares are filled in *specifically and measurably* -- a square counts only when it would pass its row in the Quick Diagnostic (e.g. square 1 counts only if you can describe the ideal customer in one specific paragraph; square 2 only if you can complete "We are the only ___ that ___"). Map the count to the band below. Always state the current score and the specific improvements needed to reach 10/10.

| Score | Squares passing the diagnostic | Meaning |
|-------|-------------------------------|---------|
| 0-3 | 0-2 | Fragmented tactics, no cohesive plan, significant gaps |
| 4-6 | 3-5 | Some squares filled but vague; key phases missing (usually AFTER) |
| 7-8 | 6-7 | All squares addressed with reasonable specificity; some lack detail |
| 9-10 | 8-9 | Every square specific, measurable, and ready for execution |

## The 9-Square Grid

| Phase | Target | Squares |
|-------|--------|---------|
| **BEFORE** | Prospect | 1. Target Market · 2. Message · 3. Media |
| **DURING** | Lead | 4. Capture Leads · 5. Nurture · 6. Convert |
| **AFTER** | Customer | 7. Experience · 8. Lifetime Value · 9. Referrals |

See [references/one-page-plan-template.md](references/one-page-plan-template.md) when filling the grid -- it has the blank 9-square template with per-square prompts plus two fully worked examples.

## BEFORE Phase (Prospect to Lead)

### 1. Target Market

**Core concept:** Use the PVP Index (Personal fulfillment, Value to marketplace, Profitability) to select a niche you can dominate. Stop trying to sell to everyone -- the riches are in the niches.

**Why it works:** Narrow focus makes your message more specific, your offer more relevant, and your acquisition cost lower. A specialist commands higher fees and deeper trust than a generalist.

**Key insights:**
- Score niches on three dimensions: Personal fulfillment (do you enjoy serving them?), Value to marketplace (do they urgently need it?), Profitability (can and will they pay enough?)
- Build a detailed ideal customer avatar: demographics, psychographics, pain points, desires, watering holes
- Go narrow enough that the target feels you are speaking directly to them -- "if you speak to everyone, you speak to no one"
-