marketing-campaign-management

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: marketing-campaign-management
description: Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.
metadata:
  version: 1.0.0
  merged_from:
    - marketing
    - marketing-ideas
    - marketing-psychology
    - running-marketing-campaigns
---

# Marketing Campaign Management

## Workspace Context

Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route durable learnings back to `strategy/brand.md`, `about/me.md`, or `content/ideas.md`.

## Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.



Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.

## Quick Reference

| Situation | Use This Skill For |
|-----------|-------------------|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |

---

## Part 1: Campaign Execution

### Campaign Workflow

1. **Strategy** — Define goals, audience, positioning
2. **Planning** — Content calendar, channels, timeline
3. **Creation** — Assets, copy, creative
4. **Execution** — Launch, distribute, promote
5. **Measurement** — Track, analyze, optimize

### UTM Parameters

```
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
```

### Content Calendar

Essential fields:
- Title
- Target keyword
- Funnel stage (TOFU/MOFU/BOFU)
- Format
- Owner
- Publish date
- Distribution channels

---

## Part 2: Marketing Psychology

### Foundational Thinking Models

| Model | Application |
|-------|-------------|
| **First Principles** | Don't copy competitors, ask "why" repeatedly |
| **Jobs to Be Done** | Focus on outcomes, not features |
| **Pareto Principle** | 80% results from 20% effort |
| **Inversion** | Ask "what would guarantee failure?" |
| **Theory of Constraints** | Find the bottleneck before optimizing |

### Buyer Psychology

| Bias | Marketing Application |
|------|---------------------|
| **Confirmation Bias** | Align with existing beliefs |
| **Mere Exposure** | Consistent presence builds preference |
| **Social Proof** | Show customer counts, testimonials |
| **Scarcity** | Limited-time offers (when genuine) |
| **Anchoring** | Show higher price first |
| **Loss Aversion** | Frame as what they'll lose |
| **Endowment** | Free trials create ownership |

### Persuasion Principles

| Principle | Application |
|-----------|-------------|
| **Reciprocity** | Give value before asking |
| **Commitment** | Small steps lead to bigger ones |
| **Authority** | Expert endorsements, credentials |
| **Liking** | Relatable spokespeople |
| **Unity** | Shared identity, insider language |

### Pricing Psychology

| Technique | Application |
|-----------|-------------|
| **Charm Pricing** | $99 vs $100 |
| **Rule of 100** | % off under $100, $ o