marketing

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---
name: marketing
description: Create comprehensive marketing content for themes, plugins, and web products. Generates organized folder structure with product descriptions, feature highlights, social media posts, email campaigns, video scripts, sales materials, and brand assets. Use when creating promotional content, announcements, or sales copy.
---

# Marketing Skill for Theme & Plugin Agency

## Writing Style Guidelines

### Tone & Voice (Non-Negotiable)

**Be Human, Not AI:**
- Write like a helpful colleague, not a marketing robot
- Use natural language that sounds like a real person wrote it
- Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage", "synergy"
- Skip filler words: "basically", "essentially", "simply", "just"
- No excessive punctuation (!!!) or ALL CAPS for emphasis

**Emoji Policy:**
- Maximum ONE emoji per piece of content (or none)
- Use only when it adds clarity, not decoration
- Prefer text over emoji for important information

**What to Avoid:**
```
❌ "🚀 This REVOLUTIONARY plugin will TRANSFORM your workflow!! 💥"
✅ "This plugin handles form submissions automatically, so you can focus on your actual work."

❌ "Simply leverage our seamless integration to unlock game-changing results!"
✅ "Connect it to your email list in two clicks. New subscribers sync automatically."
```

## Folder Structure

When creating marketing content for a product, create this folder structure:

```
marketing/
├── 01-slides/                    # Visual presentation content
│   ├── product-overview-slides.md
│   ├── feature-breakdown-slides.md
│   ├── use-case-slides.md
│   └── free-vs-pro-comparison.md
├── 02-video-scripts/             # Video content
│   ├── 01-product-overview.md    # 2-3 min explainer
│   ├── 02-installation-setup.md  # Tutorial
│   ├── 03-feature-demos.md       # Feature walkthroughs
│   ├── short-ads.md              # 15s, 30s, 60s scripts
│   └── shot-list-template.md     # Production notes
├── 03-website-copy/              # Website content
│   ├── landing-page.md           # Full landing page
│   ├── features.md               # Feature highlights
│   ├── product-description.md    # Marketplace descriptions
│   ├── faq-content.md            # FAQ section
│   └── feature-pages/            # Individual feature pages
│       └── [feature-name].md
├── 04-email-sequences/           # Email campaigns
│   ├── welcome-sequence.md       # Onboarding emails
│   ├── feature-announcement.md   # New feature emails
│   ├── free-to-pro-upgrade.md    # Upgrade campaigns
│   └── re-engagement.md          # Win-back emails
├── 05-social-media/              # Social content (separate files per platform)
│   ├── twitter-posts.md          # Twitter/X content
│   ├── linkedin-posts.md         # LinkedIn content
│   ├── facebook-posts.md         # Facebook content
│   └── instagram-captions.md     # Instagram content
├── 06-sales-materials/           # Sales enablement
│   ├── one-pager.md              # Quick sales sheet
│   ├── objection-handling.md     # Sales FAQ responses
│   ├── feature-comparison-chart.md # Competitive comparison
│   ├── roi-calculator-content.md # Value justification
│   └── testimonials.md           # Customer quotes
├── 07-brand-assets/              # Brand guidelines
│   ├── persona-profiles.md       # Target customer profiles
│   ├── messaging-guide.md        # Voice and messaging
│   └── seo-keywords.md           # Keywords and meta content
└── README.md                     # Index and quick reference
```

## Instructions

### 1. Always Start with Personas

Before creating content, define 3-5 target personas in `07-brand-assets/persona-profiles.md`:

```markdown
## Persona: [Name]

### Demographics
- Role, Age, Team Size, Industry, Technical Level

### Goals
- What they want to achieve

### Pain Points
- Problems they face (be specific, not generic)

### Why Product Appeals
- Feature-to-benefit mapping

### Key Message
> "One sentence that resonates with this persona"

### Con