hyperframes-creative

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---
name: hyperframes-creative
description: Non-animation creative direction for HyperFrames videos. Use for design spec (frame.md / design.md) handling, palettes, typography, narration, beat planning, audio-reactive visuals, composition patterns, and brand / style decisions. For atomic motion patterns and scene blueprints, use `hyperframes-animation`.
---

# HyperFrames Creative

Brand, pacing, style, narration, and composition direction. Use after the technical contract from `hyperframes-core` is in place.

For motion patterns, scene blueprints, transitions, and CSS marker effects, use `hyperframes-animation` — this skill is intentionally non-animation.

> **Read these two FIRST for any non-trivial composition — they override web instincts:**
>
> - `references/house-style.md` — "interpret the prompt, generate real content," the lazy-default list, and the background/foreground layer recipe. This is what turns a literal restyle into a _concept_.
> - `references/video-composition.md` — video-medium scale, depth, and foreground detail. It explains how to avoid empty web-page layouts without imposing a universal element count.
>
> Skipping these is the single biggest cause of generic, web-page-looking output. They are not optional rows in the routing table below — for anything beyond a one-line edit, open both before you choose colors or write HTML.

## Workflow

1. If a project has a design spec, **read it first** and treat its frontmatter tokens as brand truth (colors, fonts, spacing, tone, constraints). Which file to read (precedence `frame.md` → `design.md` → `DESIGN.md`) and how to parse it (frontmatter = normative, prose = context) are defined once in [`references/design-spec.md`](references/design-spec.md) — resolve and load per that doc.
2. If no design spec exists and the user asks for visual direction, choose a route:
   - Ready-made frame-preset (optional) → `frame-presets/` (adopt a `FRAME.md` as `frame.md`; see `references/design-spec.md`)
   - Named style or mood → `references/visual-styles.md`
   - Fast defaults → `references/house-style.md`
   - Interactive selection → `references/design-picker.md`
3. For multi-scene work, plan beats and rhythm before writing HTML → `references/beat-direction.md`. For scene transitions, jump to `hyperframes-animation/transitions/`.
4. For motion-heavy work, read `references/motion-principles.md` (high-level guardrails), then go to `hyperframes-animation` for atomic rules.

## Routing

| Topic                                                                                                   | Read                                           |
| ------------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| Adopt a ready-made frame-preset as `frame.md` (optional)                                                | `frame-presets/` · `references/design-spec.md` |
| Default palettes, motion, typography, lazy defaults to question                                         | `references/house-style.md`                    |
| Named style presets, mood-to-style routing                                                              | `references/visual-styles.md`                  |
| Palette-specific color tokens                                                                           | `palettes/*.md`                                |
| Composition patterns — PiP, text-behind-subject, title card, slide show                                 | `references/composition-patterns.md`           |
| Stats / infographic presentation                                                                        | `references/data-in-motion.md`                 |
| Structured expansion for open-ended prompts                                                             | `references/prompt-expansion.md`               |
| Video-medium density, scale, color, frame composition                                                   | `ref