grow-website

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: grow-website
description: 'Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website; for one leaking flow, conversion-optimization. For one framework in isolation, invoke that skill directly.'
license: MIT
metadata:
  author: wondelai
  version: "1.0.2"
---

# Grow a Website

Take a site that already has traffic and under-monetizes it, and turn it into a research-driven growth engine: more leads captured, more buyers persuaded, a sharper offer, and visitors who bring more visitors. This journey runs eight phases — the agent asks before it decides at every fork, and all state lives in `docs/` so you can stop and resume across sessions. It sequences the work; it does not redesign the site on a hunch.

## Core Principle

**Most traffic problems are conversion problems in costume: capture and convert the visitors you have before buying more.** This skill sequences the phases, asks the decision questions, and records every choice in `docs/`. The constituent skills carry the method — invoke them rather than improvising their frameworks. Research comes before optimization, and the offer comes before the page polish, always.

## Journey Map

| Phase | Skill | Question it answers | Artifact |
|---|---|---|---|
| 1. Discover why visitors leave | cro-methodology | Why do visitors not convert, and what is worth testing? | Extends docs/WEBSITE.md, docs/METRICS.md, docs/EXPERIMENTS.md |
| 2. Capture the not-ready 97% | scorecard-marketing | How do we keep the leads who aren't ready to buy? | Extends docs/WEBSITE.md, docs/MARKETING.md |
| 3. Clarify the message | storybrand-messaging | Can a stranger tell what we do in five seconds? | Extends docs/POSITIONING.md |
| 4. Make the message stick | made-to-stick | Will they remember it when they are ready to buy? | Extends docs/POSITIONING.md, docs/WEBSITE.md |
| 5. Add proof and triggers | influence-psychology | Why should they believe us, and act now? | Extends docs/WEBSITE.md |
| 6. Rebuild the offer | hundred-million-offers | Is the thing we sell irresistible? | Extends docs/OFFER.md, docs/EXPERIMENTS.md |
| 7. Engineer shareability | contagious | Will visitors bring us more visitors? | Extends docs/MARKETING.md, docs/WEBSITE.md |
| 8. Connect the lifecycle | one-page-marketing | Do the wins link into one compounding engine? | Extends docs/MARKETING.md, docs/METRICS.md |

## Operating Rules

1. **Resume first.** Before anything else, read `docs/GROW-WEBSITE-PLAN.md` and every artifact in the Journey Map. If the tracker exists, summarize the journey state in 3-5 lines and ask which phase to enter. Done when the user has confirmed an entry point. A journey with a tracker is resumed, never restarted.
2. **Intake on first run only.** No tracker: run the Intake below, then create `docs/GROW-WEBSITE-PLAN.md` with every phase statused `pending | in-progress | awaiting-evidence | done | deferred: reason | skipped: reason`. Done when the tracker exists and the user has confirmed the phase plan.
3. **Phase entry.** Announce: what the phase does, the decision it forces, the artifact it produces, rough effort. Offer proceed / skip / defer — phases marked GA