copywriting-cta

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

---
name: copywriting-cta
description: Design end-of-article CTAs (calls-to-action placed at the bottom of blog posts, newsletters, essays, articles, or any long-form content). Use this skill whenever the user asks to write, design, review, or improve a CTA at the bottom of an article, blog post, or essay; mentions "end-of-post CTA", "bottom of the article", "call-to-action", "signup box", "newsletter CTA", "subscribe block", "what should I put at the bottom", "how do I get readers to subscribe / share / book a call / buy / follow / join / download"; or asks how to convert article readers into subscribers, leads, customers, community members, or supporters. Also trigger when the user wants A/B testing guidance or accessibility review for a CTA block. Covers independent / personal writing, newsletter publications, and brand / content-marketing blogs across any topic — tech, finance, food, climate, design, lifestyle, B2B, B2C. Produces both the copy (content) and the structural / visual design (form), matched to the user's objective and audience.
user-invocable: true
license: MIT
compatibility: Designed for Claude or similar AI agents.
metadata:
  author: samber
  version: "1.0.0"
  openclaw:
    emoji: "🎯"
    homepage: https://github.com/samber/cc-skills
allowed-tools: Read Edit Write Glob Grep Agent AskUserQuestion
---

# End-of-Article CTA Designer

Designing an end-of-article CTA is a function of three inputs: the **objective** (what action), the **audience** (who reads it, in what relationship to the author), and the **context** (independent writing, newsletter, brand publication). Get those three right and the copy + form follow almost mechanically. Skip them and you get the universal failure mode: a generic "Subscribe for more" or "Learn More" that converts at the noise floor.

This skill runs a tight interview to capture those three inputs, then prescribes a CTA: copy (what it says), form (how it looks and sits on the page), mechanism (whether to use urgency, scarcity, curiosity, reciprocity, social proof, or none), an A/B test plan, and an accessibility check.

---

## Workflow

Run the four steps below in order. Do not skip the interview. The user may have given partial context already; pull what's available from the conversation, then ask only for the missing pieces.

### Step 1 — Interview

Use the `ask_user_input_v0` tool. Ask one question at a time. Do not stack questions in prose. Each question must have 2-4 tappable options. Fall back to free text only if the answer genuinely cannot be enumerated.

Ask these in order, skipping any already answered:

**Q1. Article context.** Options: `Personal / independent blog or essay` · `Newsletter / paid publication (Substack, beehiiv, Ghost, etc.)` · `Brand / company / content-marketing blog` · `Other (free text)`

**Q2. Primary objective.** (Pick the one outcome you most want from a reader who finishes the article. If they say "all of them," push back: multiple objectives is the #1 cause of CTA failure.)

Options:

- `Newsletter / email subscription`
- `Social follow / personal branding`
- `Lead generation (download / gated asset)`
- `Product or service signup / free trial`
- `Demo or sales call booking`
- `Direct purchase`
- `Community join (Discord / Slack / forum)`
- `Engagement (reply / comment / share / restack)`
- `Reader support (paid subscription / tip / sponsorship)`
- `Try-it / direct action (use the code, run the tool, fork the template, open the calculator)`
- `Other (free text)`

If the user lists more than one, ask which is primary. You can offer 1-2 secondaries later, but the primary must be singular.

**Q3. Audience and relationship.** Options: `First-time visitor (organic search / social)` · `Returning reader, not subscribed` · `Existing subscriber / customer` · `Mixed / unknown`

**Q4. Funnel stage.** (Where is the reader mentally?) Options: `TOFU: discovery, learning, no buying intent yet` · `MOFU: evaluating options, comparing` · `BOFU: ready to act, j