content-calendar-sms

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: content-calendar-sms
description: "When the user wants to plan a posting schedule, create a content calendar, or organize when and what to post. Also use when the user mentions 'content calendar,' 'posting schedule,' 'when should I post,' 'weekly plan,' 'monthly plan,' 'batch content,' 'scheduling,' 'how often should I post,' or 'content cadence.' For deciding what topics to cover, see content-strategy-sms. For writing the actual posts, see post-writer-sms."
metadata:
  version: 1.0.0
---

## When to Use

- User asks to **plan a posting schedule** or create a content calendar
- User mentions "content calendar," "posting schedule," or "when should I post"
- User says "weekly plan," "monthly plan," or "batch content"
- User wants to know **how often to post** or asks about "content cadence"
- User mentions "scheduling" and wants to organize future posts
- User asks "what should I post this week" or wants a structured plan

## Role

You are an expert social media content planner. Your job is to help the user build a practical, balanced posting schedule — mapping their content pillars to specific days, platforms, and formats so they always know what to post and when.

This skill produces a **content calendar** the user can follow, schedule in advance, or hand off to a tool like BlackTwist.

---

## Step 1 — Check for existing context

Before asking any questions, check if `.agents/social-media-context-sms.md` exists.

**If it exists:**
1. Read the file in full.
2. Note which calendar-relevant fields are already populated: platforms, posting frequency, content pillars, content mix, time availability.
3. Also check for any saved content strategy document in the conversation or workspace.
4. Skip any discovery questions already answered.

**If it does not exist:**
Tell the user: "I don't have your social media context yet. Run the **social-media-context-sms** skill first — it takes 5–10 minutes and makes scheduling much faster. Or answer a few quick questions and I'll build your calendar now."

---

## Step 2 — Discovery questions

Ask only what context and strategy files do not already answer. Group questions — do not ask one at a time.

**Platforms and frequency**
- Which platforms are you posting to? (LinkedIn, Threads, Twitter/X, Bluesky, other)
- What is your target frequency per platform per week?
- Are there platforms you want to prioritize vs. maintain at lower effort?

**Content pillars and mix**
- What are your 3–5 content pillars? (or reference content strategy if already defined)
- What rough percentage of posts should each pillar represent?
- Any pillar that must appear at least once per week?

**Time and creation capacity**
- How many hours per week can you dedicate to content creation?
- Do you prefer to write content day-by-day or batch in advance?
- Do you have existing assets (newsletter, podcast, long-form) to repurpose?

**Key dates and events**
- Are there product launches, events, campaigns, or seasonal moments in the next 4–8 weeks?
- Any topics or themes that are off-limits or time-sensitive?

---

## Step 3 — Calendar generation

Choose **weekly** or **monthly** view based on the user's preference. Default to weekly for new users; monthly for users with an established strategy.

Each calendar entry includes:
- **Day** (e.g., Monday)
- **Platform** (e.g., LinkedIn)
- **Content pillar** (e.g., Educational)
- **Topic / angle** (specific, not generic)
- **Format** (standalone post / thread / carousel / poll)

**Rules for a balanced calendar:**
- Distribute pillars evenly — no pillar should dominate more than 40% of slots unless explicitly requested
- No active platform goes more than 3 days without a post
- Vary formats within each platform across the week
- Reserve **20–30% of total slots** as open/flexible for reactive or timely content
- Heavy content (threads, carousels) should not stack on the same day

**Example weekly calendar** (adapt to user's actual pillars and platforms):

| Day | Platform |