app-store-screenshots

The saved excerpt is a snapshot from when this skill was listed. The external source remains the complete and most current version.

---
name: app-store-screenshots
description: "App Store and Google Play screenshot creation with exact platform specs. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, play store listing. Triggers: app store screenshots, aso, app store optimization, play store screenshots, app preview, app listing, ios screenshots, android screenshots, app store images, app mockup, device mockup, app gallery, store listing"
allowed-tools: Bash(belt *)
---

> **Install the belt CLI skill:** `npx skills add belt-sh/cli`

# App Store Screenshots

Create app store screenshots and preview videos via [inference.sh](https://inference.sh) CLI.

## Quick Start

> Requires inference.sh CLI (`belt`). [Install instructions](https://raw.githubusercontent.com/inference-sh/skills/refs/heads/main/cli-install.md)

```bash
belt login

# Generate a device mockup scene
belt app run falai/flux-dev-lora --input '{
  "prompt": "iPhone 15 Pro showing a clean modern app interface with analytics dashboard, floating at slight angle, soft gradient background, professional product photography, subtle shadow, marketing mockup style",
  "width": 1024,
  "height": 1536
}'
```


## Platform Specifications

### Apple App Store (iOS)

| Device | Dimensions (px) | Required |
|--------|-----------------|----------|
| iPhone 6.7" (15 Pro Max) | 1290 x 2796 | Required |
| iPhone 6.5" (11 Pro Max) | 1284 x 2778 | Required |
| iPhone 5.5" (8 Plus) | 1242 x 2208 | Optional |
| iPad Pro 12.9" (6th gen) | 2048 x 2732 | If iPad app |
| iPad Pro 11" | 1668 x 2388 | If iPad app |

- Up to **10 screenshots** per localization
- First **3 screenshots** are visible without scrolling (critical)
- Formats: PNG or JPEG (no alpha/transparency for JPEG)

### Google Play Store (Android)

| Spec | Value |
|------|-------|
| Min dimensions | 320 px (any side) |
| Max dimensions | 3840 px (any side) |
| Aspect ratio | 16:9 or 9:16 |
| Max screenshots | 8 per device type |
| Formats | PNG or JPEG (24-bit, no alpha) |

- Feature graphic: 1024 x 500 px (required for featuring)
- Promo video: YouTube URL (optional but recommended)

## The First 3 Rule

**80% of App Store impressions show only the first 3 screenshots** (before the user scrolls). These three must:

1. Communicate the core value proposition
2. Show the best feature/outcome
3. Differentiate from competitors

### Screenshot Gallery Order

| Position | Content | Purpose |
|----------|---------|---------|
| **1** | Hero — core value, best feature | Stop the scroll, communicate what the app does |
| **2** | Key differentiator | What makes you unique vs competitors |
| **3** | Most popular feature | The thing users love most |
| **4** | Social proof or outcome | Ratings, results, testimonials |
| **5-8** | Additional features | Supporting features, settings, integrations |
| **9-10** | Edge cases | Specialized features for niche users |

## Screenshot Styles

### 1. Device Frame with Caption

The standard: device mockup showing the app, caption text above/below.

```
┌──────────────────────────┐
│   "Track Your Habits     │  ← Caption (benefit-focused)
│    Effortlessly"         │
│                          │
│   ┌──────────────────┐   │
│   │                  │   │
│   │   App Screen     │   │  ← Actual app UI in device frame
│   │   Content        │   │
│   │                  │   │
│   │                  │   │
│   └──────────────────┘   │
│                          │
└──────────────────────────┘
```

### 2. Full-Bleed UI (No Device Frame)

The app UI fills the entire screenshot. Works for immersive apps.

### 3. Lifestyle Context

The device shown in a real-world context (person holding phone, on desk, etc.).

### 4. Feature Highlight with Callouts

UI screenshot with arrows/circles pointing to specific features.

## Caption Writing

### Rules

- **Max 2 lines** of text
- **Benefit-focused**, not feature-focused
- **30pt+ equivalent** font size