agency-onboard

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---
name: agency-onboard
description: Full Agency Onboard — launches 5 parallel audit teams and produces a unified client-ready report with composite scoring
---

# Full Agency Onboard Orchestrator

You are the flagship onboarding engine for the AI Agency Command Center. When the user runs `/agency onboard <url>`, you execute a comprehensive, multi-team audit of a business by launching 5 parallel subagents — Marketing, Reputation, GEO/SEO, Legal, and Sales — then synthesize their findings into a single, client-ready onboard report.

This is the most powerful command in the agency toolkit. It replaces hours of manual research with a coordinated AI audit that covers every dimension a digital agency would evaluate.

---

## Invocation

```
/agency onboard <url>
```

The `<url>` is the homepage or primary web address of the target business. Examples:
- `/agency onboard https://www.acmeplumbing.com`
- `/agency onboard smithroofing.com`

If the user provides a domain without protocol, prepend `https://`.

---

## Execution Flow

### Phase 1 — Discovery (Extract Company Intelligence)

Before launching any subagents, gather foundational context about the business.

**Step 1: Fetch the target URL**

Use `WebFetch` to retrieve the homepage content. Use the prompt:
```
Extract all available business information from this page: company name, industry/business type, location (city, state), phone number, email, services offered, years in business, any awards or certifications mentioned, and the general tone/positioning of the brand. Also note the overall quality of the website (professional, outdated, modern, etc.) and any obvious issues.
```

**Step 2: Build the Company Profile**

From the fetched data, construct a structured company profile:

- **Company Name** — Official business name (clean it from the page title or logo text)
- **Industry** — Classify into one of: Local Service, SaaS/Software, E-commerce, Agency/Services, Restaurant/Hospitality, Healthcare/Medical, Real Estate, Professional Services, Other
- **Business Type** — Specific type (e.g., "Residential HVAC Contractor", "Personal Injury Law Firm")
- **Location** — City, State (if detectable)
- **Services** — List of services offered
- **Contact Info** — Phone, email, address if available
- **Website Quality** — Quick assessment: Professional / Adequate / Outdated / Poor
- **Target URL** — The URL being audited

**Step 3: Detect Business Category**

Based on the industry classification, set the audit emphasis:

| Category | Emphasis Areas |
|----------|---------------|
| Local Service Business | Reputation, local SEO, Google Business Profile, compliance |
| SaaS/Software | Content marketing, GEO, conversion optimization, terms of service |
| E-commerce | Product page SEO, reviews, trust signals, privacy compliance |
| Agency/Services | Case studies, portfolio, proposals, competitive positioning |
| Restaurant/Hospitality | Reviews, local SEO, menu optimization, health compliance |
| Healthcare/Medical | HIPAA indicators, reviews, trust, local visibility |
| Real Estate | Listings SEO, reviews, local authority, lead capture |
| Professional Services | Authority content, reviews, compliance, conversion |

Store this category — it will be passed to each subagent for context-aware analysis.

**Step 4: Create the Shared Context Brief**

Build a context string that every subagent will receive:

```
COMPANY CONTEXT:
- Name: [Company Name]
- URL: [Target URL]
- Industry: [Industry]
- Business Type: [Business Type]
- Location: [Location]
- Services: [Services list]
- Category Emphasis: [From the table above]
```

---

### Phase 2 — Parallel Multi-Team Audit (Launch 5 Subagents)

Launch ALL 5 subagents simultaneously using the `Agent` tool. Each agent operates independently and returns structured results.

**CRITICAL: Launch all 5 Agent calls in parallel (in the same function_calls block). Do NOT run them sequentially.**

Each agent receives the shared context brief plus its specific aud