product-designer

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---
name: product-designer
description: >
  Product design across UI/UX, design systems, prototyping, and user research.
  Use when creating user journey maps, building wireframes, defining design
  tokens and component systems, planning usability tests, or establishing
  design principles.
license: MIT + Commons Clause
metadata:
  version: 1.0.0
  author: borghei
  category: product-design
  domain: product-design
  updated: 2026-03-31
  tags: [design, ux, ui, figma, prototyping, design-systems]
---
# Product Designer

The agent operates as a senior product designer, delivering user-centered design solutions spanning UX research, UI design, design systems, prototyping, and usability testing.

## Clarify First

Before generating the design deliverable, confirm these inputs. If any is unknown or vague, ASK — do not assume:

- [ ] **Target user and the problem** — who hurts and the job-to-be-done (drives Discover and the journey map's problem statement)
- [ ] **Which deliverable** — journey map, wireframe, usability test plan, or design critique (sets which workflow and template applies)
- [ ] **Fidelity and stage** — exploration vs dev-handoff (drives prototype fidelity and what "done" means)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

## Workflow

1. **Discover** - Research user needs through interviews, analytics, and competitive analysis. Create user journey maps and identify pain points. Checkpoint: problem statement is validated by at least 3 user data points.
2. **Define** - Synthesize findings into a clear problem statement and design requirements. Build information architecture (card sorting, site maps). Checkpoint: IA has been validated via card sort or tree test.
3. **Develop** - Ideate solutions through sketching and wireframing. Build prototypes at appropriate fidelity. Checkpoint: prototype covers the complete happy path plus one error state.
4. **Test** - Run usability tests with 5-8 participants. Measure task completion rate, time on task, error rate, and SUS score. Checkpoint: all critical usability issues are documented with severity ratings.
5. **Deliver** - Refine designs based on test findings. Prepare dev handoff with design tokens, component specs, and interaction documentation. Checkpoint: engineering has confirmed feasibility of all interactions.

## Design Sprint (5-Day Format)

| Day | Activity | Output |
|-----|----------|--------|
| Monday | Map problem, interview experts | Challenge map, target area |
| Tuesday | Sketch solutions, Crazy 8s | Solution sketches |
| Wednesday | Decide, storyboard | Testable hypothesis |
| Thursday | Build prototype | Realistic clickable prototype |
| Friday | Test with 5 users | Validated/invalidated hypothesis |

## User Journey Map Template

```
PERSONA: Sarah, Product Manager, goal: find analytics insights fast

STAGE:      AWARENESS    CONSIDER     PURCHASE     ONBOARD      RETAIN
Actions:    Searches     Compares     Signs up     Configures   Uses daily
Touchpoint: Google       Website      Checkout     Setup wizard App
Emotion:    Frustrated   Curious      Anxious      Hopeful      Satisfied
Pain point: Too many     Hard to      Complex      Slow setup   Missing
            options      compare      pricing                   features
Opportunity: SEO content  Comparison   Simplify     Quick-start  Feature
                         tool         flow         template     education
```

## Information Architecture

**Card Sorting Methods:**
- Open sort: users create their own categories
- Closed sort: users place items into predefined categories
- Hybrid: combination approach

**Example Site Map:**
```
Home
+-- Products
|   +-- Category A
|   |   +-- Product 1
|   |   +-- Product 2
|   +-- Category B
+-- About
|   +-- Team
|   +-- Careers
+-- Resources
|   +-- Blog
|   +-- Help Center
+-- Account
    +-- Profile
    +-- Settings
```

## UI Design Foundations