social-media-audit

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

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name: social-media-audit
description: "Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan."
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# Social Media Audit Skill

This skill produces a comprehensive social media audit covering profile completeness, content performance, audience engagement, posting consistency, competitive position, and a prioritised improvement plan. Output is ready for a social media manager, marketing lead, or agency to act on immediately.

## Required Inputs

Ask the user for these if not provided:
- **Brand / handle name** — which account(s) to audit
- **Active platforms** — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.)
- **Audit timeframe** — what period to review (e.g. last 90 days, last 6 months)
- **Business goal** — what social media should be achieving (brand awareness / lead gen / community / sales)
- **Competitor handles** — 2–3 competitors or benchmark accounts for comparison
- **Available metrics** — follower count, average engagement rate, post frequency, reach, impressions (if the user has them)

## Output Structure

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# Social Media Audit: [Brand Name]

**Audit period:** [e.g. Feb–Apr 2026]
**Platforms audited:** [List]
**Audited by:** [Name / role]
**Date:** [Date]
**Overall health score:** [X / 100]

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## 1. Audit Summary — Health Score

Score each dimension out of 10. Weighted total = overall health score out of 100.

| Dimension | Weight | Score (/10) | Weighted Score | Assessment |
|---|---|---|---|---|
| Profile completeness & branding | 10% | [X] | [X] | [1-sentence note] |
| Content quality & consistency | 25% | [X] | [X] | [1-sentence note] |
| Audience engagement | 20% | [X] | [X] | [1-sentence note] |
| Follower growth | 15% | [X] | [X] | [1-sentence note] |
| Platform strategy fit | 15% | [X] | [X] | [1-sentence note] |
| Competitive position | 15% | [X] | [X] | [1-sentence note] |
| **Total** | 100% | — | **[X/100]** | [Overall verdict] |

**Overall verdict:** 🟢 Strong (80–100) / 🟡 Developing (60–79) / 🔴 Needs work (<60)

---

## 2. Platform-by-Platform Analysis

Repeat this section for each active platform:

### [Platform Name] — Score: [X/10]

**Profile health:**
- Bio / description: [Clear and keyword-rich / generic / missing]
- Profile photo / banner: [Professional / outdated / mismatched]
- Link in bio / CTA: [Present and current / missing]
- Pinned content: [Exists and strategic / outdated / none]
- Contact info / location: [Complete / incomplete]

**Audience:**
- Followers: [X]
- Follower growth (audit period): [+X% / -X% / flat]
- Follower quality: [Relevant audience / mixed / unclear]

**Content performance:**

| Metric | Your account | Benchmark / competitor | Gap |
|---|---|---|---|
| Posts per week | [X] | [X] | [+/- X] |
| Average engagement rate | [X%] | [X%] | [+/- X%] |
| Average reach per post | [X] | [X] | [+/- X] |
| Top format by engagement | [e.g. carousel] | [e.g. video] | [Match / mismatch] |

**Content audit — what you posted:**

| Content type | % of posts | Avg engagement | Verdict |
|---|---|---|---|
| Educational / how-to | [X%] | [X%] | [Keep / scale / drop] |
| Product / promotional | [X%] | [X%] | [Keep / scale / drop] |
| Behind-the-scenes | [X%] | [X%] | [Keep / scale / drop] |
| Social proof / testimonials | [X%] | [X%] | [Keep / scale / drop] |
| Engagement bait / conversation starters | [X%] | [X%] | [Keep / scale / drop] |

**Top 3 performing posts:**
1. [Post description + why it worked]
2. [Post description + why it worked]
3. [Post description + why it worked]

**Bottom 3 performing posts:**
1. [Post description + why it underperformed]
2. [Post description + why it underperformed]
3. [Post descrip