social-media-analyzer

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: "social-media-analyzer"
description: Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use when analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards. Also use when the user mentions "social media audit," "engagement rate," or "which platform performs best."
triggers:
  - analyze social media
  - calculate engagement rate
  - social media ROI
  - campaign performance
  - compare platforms
  - benchmark engagement
  - Instagram analytics
  - Facebook metrics
  - TikTok performance
  - LinkedIn engagement
---

# Social Media Analyzer

Campaign performance analysis with engagement metrics, ROI calculations, and platform benchmarks.

---

## Table of Contents

- [Analysis Workflow](#analysis-workflow)
- [Engagement Metrics](#engagement-metrics)
- [ROI Calculation](#roi-calculation)
- [Platform Benchmarks](#platform-benchmarks)
- [Tools](#tools)
- [Examples](#examples)

---

## Analysis Workflow

Analyze social media campaign performance:

1. Validate input data completeness (reach > 0, dates valid)
2. Calculate engagement metrics per post
3. Aggregate campaign-level metrics
4. Calculate ROI if ad spend provided
5. Compare against platform benchmarks
6. Identify top and bottom performers
7. Generate recommendations
8. **Validation:** Engagement rate < 100%, ROI matches spend data

### Input Requirements

| Field | Required | Description |
|-------|----------|-------------|
| platform | Yes | instagram, facebook, twitter, linkedin, tiktok |
| posts[] | Yes | Array of post data |
| posts[].likes | Yes | Like/reaction count |
| posts[].comments | Yes | Comment count |
| posts[].reach | Yes | Unique users reached |
| posts[].impressions | No | Total views |
| posts[].shares | No | Share/retweet count |
| posts[].saves | No | Save/bookmark count |
| posts[].clicks | No | Link clicks |
| total_spend | No | Ad spend (for ROI) |

### Data Validation Checks

Before analysis, verify:

- [ ] Reach > 0 for all posts (avoid division by zero)
- [ ] Engagement counts are non-negative
- [ ] Date range is valid (start < end)
- [ ] Platform is recognized
- [ ] Spend > 0 if ROI requested

---

## Engagement Metrics

### Engagement Rate Calculation

```
Engagement Rate = (Likes + Comments + Shares + Saves) / Reach × 100
```

### Metric Definitions

| Metric | Formula | Interpretation |
|--------|---------|----------------|
| Engagement Rate | Engagements / Reach × 100 | Audience interaction level |
| CTR | Clicks / Impressions × 100 | Content click appeal |
| Reach Rate | Reach / Followers × 100 | Content distribution |
| Virality Rate | Shares / Impressions × 100 | Share-worthiness |
| Save Rate | Saves / Reach × 100 | Content value |

### Performance Categories

| Rating | Engagement Rate | Action |
|--------|-----------------|--------|
| Excellent | > 6% | Scale and replicate |
| Good | 3-6% | Optimize and expand |
| Average | 1-3% | Test improvements |
| Poor | < 1% | Analyze and pivot |

---

## ROI Calculation

Calculate return on ad spend:

1. Sum total engagements across posts
2. Calculate cost per engagement (CPE)
3. Calculate cost per click (CPC) if clicks available
4. Estimate engagement value using benchmark rates
5. Calculate ROI percentage
6. **Validation:** ROI = (Value - Spend) / Spend × 100

### ROI Formulas

| Metric | Formula |
|--------|---------|
| Cost Per Engagement (CPE) | Total Spend / Total Engagements |
| Cost Per Click (CPC) | Total Spend / Total Clicks |
| Cost Per Thousand (CPM) | (Spend / Impressions) × 1000 |
| Return on Ad Spend (ROAS) | Revenue / Ad Spend |

### Engagement Value Estimates

| Action | Value | Rationale |
|--------|-------|-----------|
| Like | $0.50 | Brand awareness |
| Comment | $2.00 | Active engagement |
| Share | $5.00 | Amplification |
| Save | $3.00 | Intent signal |
| Click | $1.50 | Traffic value |

### ROI