seo-geo

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: seo-geo
description: SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.
---

# SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

## Quick Reference

**GEO = Generative Engine Optimization** - Optimizing content to be cited by AI search engines.

**Key Insight:** AI search engines don't rank pages - they **cite sources**. Being cited is the new "ranking #1".

## Workflow

### Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

**Basic SEO Audit (Free):**
```bash
python3 scripts/seo_audit.py "https://example.com"
```
**Use this for**: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

---

**Check Meta Tags:**
```bash
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
```

**Use this for**: Quick check of essential meta tags and schema markup on any webpage.

---

**Check robots.txt:**
```bash
curl -s "https://example.com/robots.txt"
```

**Use this for**: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

---

**Check sitemap:**
```bash
curl -s "https://example.com/sitemap.xml" | head -50
```

**Use this for**: Verify sitemap structure and ensure all important pages are included for search engine discovery.

**Verify AI Bot Access:**
```
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
```

### Step 2: Keyword Research

Use **WebSearch** to research target keywords:

```
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
```

**Analyze:**
- Search volume and difficulty
- Competitor keyword strategies
- Long-tail keyword opportunities
- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)

### Step 3: GEO Optimization (AI Search Engines)

Apply the **9 Princeton GEO Methods** (see [references/geo-research.md](./references/geo-research.md)):

| Method | Visibility Boost | How to Apply |
|--------|-----------------|--------------|
| **Cite Sources** | +40% | Add authoritative citations and references |
| **Statistics Addition** | +37% | Include specific numbers and data points |
| **Quotation Addition** | +30% | Add expert quotes with attribution |
| **Authoritative Tone** | +25% | Use confident, expert language |
| **Easy-to-understand** | +20% | Simplify complex concepts |
| **Technical Terms** | +18% | Include domain-specific terminology |
| **Unique Words** | +15% | Increase vocabulary diversity |
| **Fluency Optimization** | +15-30% | Improve readability and flow |
| ~~Keyword Stuffing~~ | **-10%** | **AVOID - hurts visibility** |

**Best Combination:** Fluency + Statistics = Maximum boost

**Generate FAQPage Schema** (+40% AI visibility):
```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is [topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "According to [source], [answer with statistics]."
    }
  }]
}
```

**Optimize Content Structure:**
- Use "answer-first" format (direct answer at top)
- Clear H1 > H2 > H3 hierarchy
- Bullet points and numbered lists
- Tables for comparison data
- Sh