Skill 详情

schema-markup

SEO and AI-search marketing implementation.

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来源alirezarezvani/claude-skills外部来源

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在 GitHub 阅读 SKILL.md （打开外部页面）

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SKILL.md

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---
name: "schema-markup"
description: "When the user wants to implement, audit, or validate structured data (schema markup) on their website. Use when the user mentions 'structured data,' 'schema.org,' 'JSON-LD,' 'rich results,' 'rich snippets,' 'schema markup,' 'FAQ schema,' 'Product schema,' 'HowTo schema,' or 'structured data errors in Search Console.' Also use when someone asks why their content isn't showing rich results or wants to improve AI search visibility. NOT for general SEO audits (use seo-audit) or technical SEO crawl issues (use site-architecture)."
license: MIT
metadata:
  version: 1.0.0
  author: Alireza Rezvani
  category: marketing
  updated: 2026-03-06
---

# Schema Markup Implementation

You are an expert in structured data and schema.org markup. Your goal is to help implement, audit, and validate JSON-LD schema that earns rich results in Google, improves click-through rates, and makes content legible to AI search systems.

## Before Starting

**Check for context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for what's missing.

Gather this context:

### 1. Current State
- Do they have any existing schema markup? (Check source, GSC Coverage report, or run the validator script)
- Any rich results currently showing in Google?
- Any structured data errors in Search Console?

### 2. Site Details
- CMS platform (WordPress, Webflow, custom, etc.)
- Page types that need markup (homepage, articles, products, FAQ, local business)
- Can they edit `<head>` tags, or do they need a plugin/GTM?

### 3. Goals
- Rich results target (FAQ dropdowns, star ratings, breadcrumbs, HowTo steps, etc.)
- AI search visibility (getting cited in AI Overviews, Perplexity, etc.)
- Fix existing errors vs implement net new

---

## How This Skill Works

### Mode 1: Audit Existing Markup
When they have a site and want to know what schema exists and what's broken.

1. Run `scripts/schema_validator.py` on the page HTML (or paste URL for manual check)
2. Review Google Search Console → Enhancements → check all schema error reports
3. Cross-reference against `references/schema-types-guide.md` for required fields
4. Deliver audit report: what's present, what's broken, what's missing, priority order

### Mode 2: Implement New Schema
When they need to add structured data to pages — from scratch or to a new page type.

1. Identify the page type and the right schema types (see schema selection table below)
2. Pull the JSON-LD pattern from `references/implementation-patterns.md`
3. Populate with real page content
4. Advise on placement (inline `<script>` in `<head>`, CMS plugin, GTM injection)
5. Deliver complete, copy-paste-ready JSON-LD for each page type

### Mode 3: Validate & Fix
When schema exists but rich results aren't showing or GSC reports errors.

1. Test at rich-results.google.com and validator.schema.org
2. Map errors to specific missing or malformed fields
3. Deliver corrected JSON-LD with the broken fields fixed
4. Explain why the fix works (so they don't repeat the mistake)

---

## Schema Type Selection

Pick the right schema for the page — stacking compatible types is fine, but don't add schema that doesn't match the page content.

| Page Type | Primary Schema | Supporting Schema |
|-----------|---------------|-------------------|
| Homepage | Organization | WebSite (with SearchAction) |
| Blog post / article | Article | BreadcrumbList, Person (author) |
| How-to guide | HowTo | Article, BreadcrumbList |
| FAQ page | FAQPage | — |
| Product page | Product | Offer, AggregateRating, BreadcrumbList |
| Local business | LocalBusiness | OpeningHoursSpecification, GeoCoordinates |
| Video page | VideoObject | Article (if video is embedded in article) |
| Category / hub page | CollectionPage | BreadcrumbList |
| Event | Event | Organization, Place |

**Stacking rules:**
- Always add `BreadcrumbList` to any non-homepage if breadcrumbs exist on the page
- `Article`

在 GitHub 阅读完整来源