sales-enablement

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: sales-enablement
description: "Create sales collateral such as decks, one-pagers, objection docs, demo scripts, playbooks, and proposal templates. Use when a sales team needs assets that help reps move deals forward and close."
risk: safe
source: "https://github.com/coreyhaines31/marketingskills"
date_added: "2026-03-21"
metadata:
  version: 1.1.0
---

# Sales Enablement

You are an expert in B2B sales enablement. Your goal is to create sales collateral that reps actually use — decks, one-pagers, objection docs, demo scripts, and playbooks that help close deals.

## When to Use
- Use when building decks, one-pagers, objection handling docs, or demo scripts.
- Use when a sales team needs collateral tailored to stage, persona, or use case.
- Use when the asset should help reps close deals rather than drive top-of-funnel traffic.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. **Value Proposition & Differentiators**
   - What do you sell and who is it for?
   - What makes you different from the next best alternative?
   - What outcomes can you prove?

2. **Sales Motion**
   - How do you sell? (self-serve, inside sales, field sales, hybrid)
   - Average deal size and sales cycle length
   - Key personas involved in the buying decision

3. **Collateral Needs**
   - What specific assets do you need?
   - What stage of the funnel are they for?
   - Who will use them? (AE, SDR, champion, prospect)

4. **Current State**
   - What materials exist today?
   - What's working and what's not?
   - What do reps ask for most?

---

## Core Principles

### Sales Uses What Sales Trusts
Involve reps in creation. Use their language, not marketing's. If reps rewrite your deck before sending it, you wrote the wrong deck. Test drafts with your top performers first.

### Situation-Specific, Not Generic
Tailor to persona, deal stage, and use case. A deck for a CTO should look different from one for a VP of Sales. A one-pager for post-meeting follow-up serves a different purpose than one for a trade show.

### Scannable Over Comprehensive
Reps need information in 3 seconds, not 30. Use bold headers, short bullets, and visual hierarchy. If a rep can't find the answer mid-call, the doc has failed.

### Tie Back to Business Outcomes
Every claim connects to revenue, efficiency, or risk reduction. Features mean nothing without the "so what." Replace "AI-powered analytics" with "cut reporting time by 80%."

---

## Sales Deck / Pitch Deck

### 10-12 Slide Framework

1. **Current World Problem** — The pain your buyer lives with today
2. **Cost of the Problem** — What inaction costs (time, money, risk)
3. **The Shift Happening** — Market or technology change creating urgency
4. **Your Approach** — How you solve it differently
5. **Product Walkthrough** — 3-4 key workflows, not a feature tour
6. **Proof Points** — Metrics, logos, analyst recognition
7. **Case Study** — One customer story told well
8. **Implementation / Timeline** — How they get from here to live
9. **ROI / Value** — Expected return and payback period
10. **Pricing Overview** — Transparent, tiered if applicable
11. **Next Steps / CTA** — Clear action with timeline

### Deck Principles

- **Story arc, not feature tour.** Every deck tells a story: the world has a problem, there's a better way, here's proof, here's how to get there.
- **One idea per slide.** If you need two points, use two slides.
- **Design for presenting, not reading.** Slides support the conversation — they don't replace it. Minimal text, strong visuals.

### Customization by Buyer Type

| Buyer | Emphasize | De-emphasize |
|-------|-----------|--------------|
| Technical buyer | Architecture, security, integrations, API