meta-ads-campaign-builder

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: meta-ads-campaign-builder
description: >
  End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective,
  generates audience targeting recommendations, ad set structure, copy framework per
  placement, and exports as a campaign brief or structured CSV. Focused on campaign
  architecture, not creative generation.
tags: [ads]
---

# Meta Ads Campaign Builder

Build a complete Meta Ads campaign structure — targeting, ad sets, placements, copy framework, and budget allocation. This skill handles the strategic architecture that determines whether a campaign succeeds before a single ad runs.

**Core principle:** The biggest Meta Ads mistake startups make is boosting a post and calling it a campaign. Proper campaign structure — objective selection, audience layering, placement optimization, and testing framework — is what separates burning money from building pipeline.

## When to Use

- "Set up Meta Ads for our product"
- "Build a Facebook/Instagram ad campaign"
- "Help me structure a Meta campaign"
- "I want to run ads on Facebook — where do I start?"
- "Create a Meta Ads plan for [product launch / lead gen / awareness]"

## Phase 0: Intake

1. **Product name + URL** — What are we advertising?
2. **Campaign objective:**
   - Awareness (brand reach)
   - Traffic (website visits)
   - Lead Generation (in-platform lead forms)
   - Conversions (website sign-ups / purchases)
   - App Installs
3. **ICP** — Target buyer: role, company size, industry, pain points
4. **Monthly budget** — How much for Meta specifically?
5. **Landing page(s)** — Where will traffic go?
6. **Competitor names** — For audience analysis
7. **Existing Meta Pixel / Conversions API?** — Tracking setup status
8. **B2B or B2C?** — Changes targeting strategy significantly

## Phase 1: Campaign Architecture

### 1A: Objective Selection

| Business Goal | Meta Objective | Why |
|--------------|---------------|-----|
| "Get demos/leads" | Lead Generation OR Conversions | Lead Gen = in-app forms (higher volume, lower quality). Conversions = website (lower volume, higher quality) |
| "Drive free trial sign-ups" | Conversions | Optimize for on-site conversion event |
| "Build awareness for launch" | Awareness (Reach) | Maximize eyeballs in target audience |
| "Retarget website visitors" | Conversions | Bring warm traffic back to convert |
| "Drive traffic to content" | Traffic | Optimize for clicks to blog/resource |

### 1B: Campaign Structure

```
Campaign: [Product Name] — [Objective]
├── Ad Set 1: [Audience — Prospecting: Interest-Based]
│   ├── Ad 1: [Primary creative variant]
│   ├── Ad 2: [Secondary creative variant]
│   └── Ad 3: [Tertiary creative variant]
├── Ad Set 2: [Audience — Prospecting: Lookalike]
│   ├── Ad 1-3: [Same creative variants]
├── Ad Set 3: [Audience — Retargeting: Website Visitors]
│   ├── Ad 1-3: [Retargeting-specific creative]
└── Ad Set 4: [Audience — Retargeting: Engagement]
    └── Ad 1-3: [Engagement retargeting creative]
```

### 1C: Competitor Ad Research (Optional)

If competitors were provided, check what they're running on Meta:

```
web_search: site:facebook.com/ads/library "[competitor name]"
web_search: "[competitor name]" Meta Ads examples
```

The Meta Ad Library (facebook.com/ads/library) is publicly accessible — search for competitor pages to see their active ads, formats, and messaging angles. Use findings to inform copy angles and audience strategy.

## Phase 2: Audience Strategy

### 2A: Prospecting Audiences

**Interest-Based Targeting:**

Research relevant interests, behaviors, and demographics:

```
web_search: [product category] Meta Ads targeting options
web_search: [ICP role] Facebook ad audience interests
```

Build audience layers:

| Layer | Targeting | Rationale |
|-------|----------|-----------|
| **Job title / Industry** | [Specific titles, industries] | Direct ICP match |
| **Interests** | [Tools they use, publications they read, topics they follow] | Behavioral proxy |
| **Beh