linkedin-authority-builder

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: linkedin-authority-builder
description: Build a LinkedIn content system for thought leadership. Use when someone needs to establish authority, attract inbound leads, or build a consistent content presence. Covers positioning, content pillars, formats, and posting rhythm.
---

# LinkedIn Authority Builder

Here's what most people get wrong about LinkedIn: they're trying to go viral.

Viral doesn't pay your bills. Being remembered by the right 500 people when they need what you do — that pays your bills.

This skill builds a content system around consistent positioning and clear pillars — not hacks.

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## Mode

Detect from context or ask: *"Starter plan, full content system, or 90-day build?"*

| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | 3 content pillars + 1-week posting starter plan | Getting unstuck, first week of consistency |
| `standard` | Full content system: pillars, formats, posting rhythm + first week written | Building a repeatable presence |
| `deep` | Full system + 90-day calendar + 10 posts written + engagement playbook | Serious authority-building campaign |

**Default: `standard`** — use `quick` if they just need to start posting. Use `deep` if they're committing to LinkedIn as a growth channel.

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## Context Loading Gates

**Before generating any strategy, load:**

- [ ] **Current positioning:** One-liner, ICP, key differentiator (load from `positioning-basics` output if available)
- [ ] **Target audience on LinkedIn:** Specific titles, company stages, industries
- [ ] **Posting history:** What have they tried? What worked? What didn't?
- [ ] **Content goals:** Leads / job offers / speaking / partnerships / audience growth
- [ ] **Available time per week:** Hours they can realistically commit

**Sequencing gate:**
If positioning isn't clear yet, stop and ask:
> "Before building a content strategy, I need your one-liner: 'I help [specific audience] with [specific outcome] through [unique approach].' Do you have this locked, or should we nail positioning first with `positioning-basics`?"

Do not build a content system for an unclear position — the content will be unfocused.

**Also suggest:**
> "Run `linkedin-profile-optimizer` if you haven't — the content we build needs a profile that converts the traffic."

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## Phase 1: Positioning Alignment Analysis

Before recommending any content, reason through:

1. **Positioning check:** Is the one-liner specific enough to anchor content pillars? If it's "I help businesses grow," that's too vague — push for specificity before proceeding.
2. **Audience clarity:** Are we targeting a specific title + company stage, or a demographic? Specific is better.
3. **Time-to-output match:** If they have 2 hours/week, don't recommend 5 posts/week. Sustainability matters more than ambition.
4. **Goal alignment:** Content for lead generation looks different from content for speaking gigs. Confirm goal before building pillars.

Output a brief strategy assessment:
> "You're a [role] targeting [audience] with [X hours/week] and a goal of [outcome]. I'll build a [3/5 post/week] strategy anchored to [X] pillars. The main gap in your current approach: [specific gap]."

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## Phase 2: Content Pillars (3–5 Required)

Each pillar must pass all 4 tests:
1. You have genuine expertise (not just interest)
2. Your target audience actively cares about it
3. You can produce content on it consistently for 6+ months
4. It connects to what you sell or want to be known for

**Pillar ratio:**
- 70% core expertise → builds authority
- 20% adjacent insights → makes you interesting
- 10% personal → makes you relatable

**Output format per pillar:**
```
Pillar: [Name]
Ratio: [%]
Content types: [frameworks / stories / case studies]
Example hook: "[First line of a real post]"
Connection to goal: [how this drives the stated outcome]
```

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## Phase 3: Format Selection & Post Templates

### Format-to-Goal Mapping

| Format | Best For | Engagement Level |
|-