copywriting-frameworks

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: copywriting-frameworks
description: Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email sequences, sales pages, or when the user mentions copywriting frameworks, persuasive writing, or direct response copy.
license: MIT
origin: custom
author: Rebecca Rae Barton
author_url: https://github.com/thatrebeccarae
metadata:
  version: 1.0.0
  category: content
  domain: copywriting
  updated: 2026-03-18
  tested: 2026-03-18
  tested_with: "Claude Code v2.1"
---

# Copywriting Frameworks

Framework-driven copy for ads, landing pages, emails, and sales pages.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/copywriting-frameworks ~/.claude/skills/
```

## Framework Selection Guide

| Situation | Best Framework | Why |
|-----------|---------------|-----|
| Short ad copy (social, search) | **PAS** or **AIDA** | Compact, hook-driven |
| Landing page hero | **4Ps** or **BAB** | Benefit-focused, drives action |
| Email sequence | **QUEST** or **PAS** | Builds momentum across messages |
| Sales page (long-form) | **StoryBrand** or **AIDA** | Narrative structure for sustained attention |
| Product description | **FAB** | Feature-to-benefit translation |
| Cold outreach | **BAB** or **PAS** | Quick empathy, clear value |
| CTA buttons and microcopy | **Action-Outcome** | Specific, benefit-driven action |

## Core Frameworks

### AIDA — Attention, Interest, Desire, Action

```
A — ATTENTION: Hook with a bold claim, question, or surprising stat
I — INTEREST: Build curiosity with specifics and proof
D — DESIRE: Make them want the outcome (paint the after-state)
A — ACTION: Clear, specific CTA
```

**Best for:** Sales pages, long-form ads, email sequences, landing pages

**Example (SaaS landing page):**
```
[A] Your email campaigns are leaving $80K on the table every year.
[I] We analyzed 500 DTC brands and found that 73% are missing at least 3 critical
    automated flows — each worth $2K-5K/month in recovered revenue.
[D] Imagine recapturing that revenue automatically, while you sleep. No extra
    headcount, no complex setup. Just the flows your customers expect, running
    24/7.
[A] Start your free 14-day trial — see your first recovered revenue in 48 hours.
```

### PAS — Problem, Agitate, Solution

```
P — PROBLEM: Name the pain your audience feels
A — AGITATE: Make the pain vivid and urgent (what happens if they do nothing?)
S — SOLUTION: Present your offer as the relief
```

**Best for:** Short ads, social posts, cold emails, landing page headlines

**Example (Google Ad):**
```
[P] Wasting ad spend on unqualified clicks?
[A] Every month, the average account wastes 26% of budget on irrelevant search
    terms — that is $2,600 per $10K spent, gone.
[S] Our Wasted Spend Audit finds and eliminates waste in 48 hours. Free for
    first-time clients.
```

### BAB — Before, After, Bridge

```
B — BEFORE: Describe their current painful state
A — AFTER: Paint the desirable future state
B — BRIDGE: Show how your product/service bridges the gap
```

**Best for:** Email sequences, testimonial-driven copy, case studies, cold outreach

**Example (cold email):**
```
[B] Right now, your team spends 10+ hours/week manually building reports
    from 4 different analytics platforms.
[A] What if those reports generated themselves every Monday morning —
    accurate, formatted, and ready for your exec meeting?
[B] That is exactly what [Product] does. Connect your data sources once,
    and never build another manual report.
```

### 4Ps — Promise, Picture, Proof, Push

```
P — PROMISE: Make a bold, specific promise
P — PICTURE: Help them visualize the result
P — PROOF: Back it up with evidence
P — PUSH: Drive to action with urgency
```

**Best for:** Landing pages, webinar promotion, launch copy

### QUEST — Qualify,