content-writing

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: content-writing
description: Use when Content Writing Skill is needed to produce a content writing deliverable for social-media or digital-marketing work; use `caption-writer` when its narrower outcome is requested.
metadata:
  portable: true
  compatible_with:
  - claude-code
  - codex
---
# Content Writing Skill

<!-- dual-compat-start -->
## Use When
- Use this skill when the requested outcome is specifically a **content writing deliverable** and the supplied brief falls within content writing skill.

## Do Not Use When
- Use `caption-writer` when its narrower output is the real deliverable; do not use this skill as a generic substitute.
- Do not use it to publish, send, spend, alter a live account, or make unsupported legal, platform, performance, or certification claims.

## Required Inputs
| Artefact | Source/provider | Required? | If absent |
|---|---|---:|---|
| Content brief, channel, audience, message, format and call to action | Requester or approved brief | Yes | Stop and request the missing decision context. |
| Brand voice, offer facts, constraints and approvals | Client source pack or authorised owner | Conditional | State assumptions; do not invent names, prices, results or approvals. |
| Performance, platform or research evidence used for claims | Traceable export, URL, document or named source | Conditional | Draft the narrowest reviewable version and flag the missing evidence. |

## Capability and Permission Boundaries
Drafting is permitted within the supplied brief. Publishing, sending, spending, changing live accounts, or claiming certification requires separate explicit authority. Minimum capabilities are read access to supplied files and search across the authorised evidence set. Use only the files, tools, accounts and evidence made available for the engagement, expose every unassessed check, and obtain explicit authority before any mutation.

## Degraded Mode
Fallback: if files, network access, platform data, language review or production tools are unavailable, return the narrowest useful qualified content writing deliverable; mark unavailable checks `not assessed` and never convert them into a pass.

## Decision Rules
| Choice | Action | Failure or risk avoided |
|---|---|---|
| Channel, format and audience commitment level are known | Choose the hook, structure and call to action native to that context. | Copy that could be pasted unchanged onto any channel or brand. |
| A required fact or approval is missing | Stop that claim or action; request it or use an explicit placeholder. | Fabricated facts, implied consent or unauthorised publication. |
| Evidence is partial but a useful draft is possible | Deliver a qualified draft with gaps and the next verification step. | Treating an unassessed requirement as passed. |

## Workflow
1. Confirm the exact content writing deliverable, consumer, market, channel and approval boundary; route to `caption-writer` if it is the closer match.
2. Inventory supplied facts, source provenance, constraints and missing inputs; stop if the objective, audience or authority is unknowable.
3. Select the domain method and record the material decision behind it before drafting.
4. Produce the smallest complete content writing deliverable; keep facts traceable and placeholders visibly unresolved.
5. Test the result against the decision table, domain quality criteria and anti-slop gate; recover by narrowing or qualifying unsupported portions.
6. Deliver the artefact with evidence, assumptions, unassessed checks and the next approval or verification step.

## Outputs
| Artefact | Consumer | Observable acceptance condition |
|---|---|---|
| Content writing deliverable | Requester, client reviewer or delivery team | The content writing deliverable addresses the named audience and objective, records assumptions, and passes the skill's domain checks without invented facts. |
| Decision and gap note | Approver or next workflow | Names the chosen route, evidence used, unresolve