business-development

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---
name: business-development
version: 1.0.0
description: "Partnership outreach, market research, competitor analysis, and proposal generation. Transform your AI agent into a strategic business development partner that identifies and cultivates growth opportunities."
author: openclaw
---

# Business Development Skill 🤝

**Turn your AI agent into a strategic growth partner.**

Research markets, identify partnerships, analyze competitors, and generate compelling proposals that open doors.

---

## What This Skill Does

✅ **Partnership Outreach** — Identify, research, and approach potential partners
✅ **Market Research** — Analyze market size, trends, and opportunities
✅ **Competitor Analysis** — Track competitors and identify advantages
✅ **Proposal Generation** — Create compelling partnership and business proposals
✅ **Opportunity Tracking** — Manage BD pipeline from lead to deal
✅ **Strategic Planning** — Support business expansion decisions

---

## Quick Start

1. Configure your BD focus in `TOOLS.md`:
```markdown
### Business Development
- Target markets: [Industries/Geographies]
- Partnership types: [Integration/Reseller/Co-marketing/etc.]
- Competitor watch list: [Key competitors]
- Proposal templates: [Location]
```

2. Set up your workspace:
```bash
./scripts/bd-init.sh
```

3. Start building partnerships!

---

## Partnership Development

### Partnership Types

| Type | Description | Value Proposition |
|------|-------------|-------------------|
| **Integration** | Technical product connection | Expand functionality, reach new users |
| **Reseller/Distribution** | Sell through partners | Access new channels, scale faster |
| **Co-Marketing** | Joint marketing efforts | Share audiences, reduce CAC |
| **Referral** | Lead sharing | Lower-friction partnership |
| **Strategic** | Deep collaboration | Market expansion, shared resources |
| **White-Label** | Rebrand product for partner | New revenue stream |

### Partner Qualification Framework

**PARTNER Score:**

| Criteria | Question | Weight |
|----------|----------|--------|
| **P**otential | What's the upside? | 20% |
| **A**lignment | Do goals/values match? | 20% |
| **R**each | What audience can they access? | 15% |
| **T**iming | Are they ready now? | 15% |
| **N**eed | Do they need what we offer? | 15% |
| **E**xperience | Have they done this before? | 10% |
| **R**isk | What could go wrong? | 5% |

**Score 70+:** Prioritize actively
**Score 50-70:** Keep warm
**Score <50:** Deprioritize

### Partner Profile Template

```markdown
# Partner Profile: [Company Name]

## Overview
- **Company:** [Name]
- **Website:** [URL]
- **Industry:** [Industry]
- **Size:** [Employees / Revenue if known]
- **Founded:** [Year]
- **HQ:** [Location]

## Key Contacts
- **Primary:** [Name, Title, Email, LinkedIn]
- **Secondary:** [Name, Title, Email, LinkedIn]

## Their Business
- **What they do:** [Description]
- **Target customers:** [Who they serve]
- **Key products:** [Products/Services]
- **Competitive advantage:** [What makes them different]

## Partnership Opportunity
- **Type:** [Integration/Reseller/Co-marketing/etc.]
- **Value to them:** [What we offer]
- **Value to us:** [What they offer]
- **Synergy:** [How we complement each other]

## Qualification (PARTNER Score)
- Potential: [X/10] — [Notes]
- Alignment: [X/10] — [Notes]
- Reach: [X/10] — [Notes]
- Timing: [X/10] — [Notes]
- Need: [X/10] — [Notes]
- Experience: [X/10] — [Notes]
- Risk: [X/10] — [Notes]
- **Total:** [X/70]

## Research Notes
[Relevant findings from research]

## Status & Next Steps
- **Current stage:** [Prospect/Outreach/Discussion/Negotiation/Active]
- **Last contact:** [Date]
- **Next action:** [Action] — Due: [Date]
```

---

## Partnership Outreach

### Outreach Sequence

**Phase 1: Research (Before Contact)**
- [ ] Company website deep dive
- [ ] Key personnel LinkedIn research
- [ ] Recent news/press releases
- [ ] Existing partnerships they have
- [ ] Mutual connections check
- [ ] Their tech stac