04-script-video

这段内容是审核时保存的快照。外部来源才是完整且最新的版本。

---
name: 04-script-video
description: "Dung khi can viet kich ban video ngan — TikTok, Reels, Shorts — voi hook 3 thanh phan, cau truc theo giay va 2 bien the A/B de test. Co Mode A cho san pham va Mode B cho personal brand. Kich hoat khi user nhac 'viet script video', 'kich ban TikTok', 'script Reels', 'noi dung video ngan', 'hook video', 'quay video gi'. Khong dung cho — huong dan dung phim cho editor thi dung skill 44-brief-video-editor; copy quang cao tra tien thi dung skill 05-copy-quang-cao; brief cho creator quay ho thi dung skill 06-brief-ugc-egc."
argument-hint: "<sản phẩm + thời lượng + tone>"
metadata:
  version: 2.4.1
  category: content
triggers:
  - "viet script"
  - "script TikTok"
  - "kich ban video"
  - "hook TikTok"
  - "script UGC"
  - "script Reels"
  - "kich ban quay"
  - "viet script personal brand"
  - "script ca nhan TikTok"
  - "story video"
  - "viet video LinkedIn ca nhan"
  - "duyet script video"
  - "beat script"
  - "repurpose video"
output: file .md gom 2 ban script A/B, bang timestamp, hook, CTA, huong dan quay, caption, hashtag, viral score
related:
  - 05-copy-quang-cao
  - 06-brief-ugc-egc
  - 01-lich-noi-dung
  - 09-insight-khach-hang
  - 36-content-brief
  - 44-brief-video-editor
  - 62-marketing-review
  - references/hook-formulas-vn
---

# Script Video

## Buoc 0: Kiem tra context file

Truoc khi viet script, doc ca 2 file (neu ton tai):

1. `.agents/product-marketing-context.md`   (marketing san pham)
2. `.agents/personal-brand-context.md`      (personal brand)

Quyet dinh mode:
- Chi co `product-marketing-context.md` → **MODE A** (mac dinh, hanh vi cu — sections ben duoi)
- Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section "Personal Brand Mode" ben duoi)
- Co ca 2 → **HOI 1 cau**: "Ban dang viet video ban san pham hay xay personal brand?"
- Khong co → De xuat tao context phu hop (chay skill `product-marketing-context` hoac `22-personal-brand-context` truoc)

---

## Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia (neu co).
2. **Nền tang + thoi luong mong muon?** TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s.
3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat.
4. **Goc do noi dung?** TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.

---

## Nguyen tac cot loi

### 5 loai hook (3 giay dau)

| # | Loai hook | Cong thuc | Vi du |
|---|-----------|-----------|-------|
| 1 | Cau hoi | Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi | "Ban co biet tai sao da ban cu len mun mai khong?" |
| 2 | Con so | Mo dau bang so lieu bat ngo, cu the | "97% nguoi dung sai buoc nay moi sang" |
| 3 | Gay tranh cai | Noi nguoc lai niem tin pho bien | "Rua mat 2 lan/ngay chinh la ly do da ban te hon" |
| 4 | Tinh huong | Dung POV, vao vai, ke chuyen ngan | "POV: Lan dau di spa ma khong biet chon gi" |
| 5 | Ket qua truoc | Show ket qua dau — roi giai thich cach lam | "Da minh sau 2 tuan dung cai nay — xem cach lam" |

**Quy tac chon hook:**
- TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
- MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
- BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)

### 3 lop hook — ban dong thoi trong 0-3s

5 loai hook o tren la **goc nhin**. Con day la **3 kenh truyen tai** — mot video manh phai co ca 3 chay cung luc, khong chi 1.

| Lop | La gi | Yeu cau | Loi thuong gap |
|-----|-------|---------|---------------|
| **Visual hook** | Hanh dong / canh dau tien bat len ngay khi video chay | Co chuyen dong hoac thay doi trong 1s dau; khong phai canh tinh | Mo bang logo, bang intro, hoac mat nguoi ngoi yen |
| **Audio hook** | Cau noi dau tien (hoac sound bat len) | Doc to phai hit ngay; khong chao hoi, khong ten brand | "Xin chao cac ban, hom nay minh..." |
| **Text overlay hook** | Chu xuat hien on-screen 0-3s | <=50 ky tu, font day, doc du