social-media-manager

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

---
name: social-media-manager
description: >
  Strategic social media management for B2B SaaS: platform selection, content
  pillars, editorial calendars, community engagement, and crisis response. Use
  when building social strategy, planning content calendars, or conducting social
  audits.
license: MIT + Commons Clause
metadata:
  version: 1.0.0
  author: borghei
  category: marketing
  domain: social-media
  updated: 2026-03-09
  frameworks: content-pillars, community-management, social-audit, crisis-response
---
# Social Media Manager

**Category:** Marketing
**Tags:** social media strategy, content calendar, community management, engagement, growth, social audit

## Overview

Social Media Manager provides the strategic layer for building a sustainable social media presence that drives measurable business results. It covers platform selection, content architecture, community engagement, growth tactics, crisis response, and performance measurement. The emphasis is on doing 1-2 platforms exceptionally well rather than spreading thin across five.

This skill handles strategy and management. For writing individual social posts, use content-creator. For analyzing social performance data, use campaign-analytics.

---

## Clarify First

Before building the strategy, confirm these inputs. If any is unknown or vague, ASK — do not assume:

- [ ] **Operating mode** — build from scratch, audit & optimize, or scale & systematize — sets the workflow and deliverables
- [ ] **Business type & audience** — B2B SaaS, developer tools, or consumer/SMB — drives platform selection and content pillars
- [ ] **Platforms in scope** — which 1-2 platforms (and current presence) — focuses the strategy and cadence
- [ ] **Primary business goal** — awareness, leads, recruiting, or community — sets the metrics and pillar mix

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

## Operating Modes

### Mode 1: Build From Scratch
No social presence or starting a new platform. Define platform selection, content pillars, posting cadence, and 90-day growth plan.

### Mode 2: Audit & Optimize
Active presence that is underperforming. Analyze what is working, identify gaps, and rebuild the approach with data.

### Mode 3: Scale & Systematize
Growing presence that needs structure. Create content calendars, team workflows, approval processes, and measurement frameworks.

---

## Platform Selection Framework

### Decision Matrix

Choose platforms based on where your audience already is, not where you think you should be.

| Platform | Best For | Content Style | Cadence | Organic Reach |
|----------|----------|---------------|---------|---------------|
| **LinkedIn** | B2B, thought leadership, recruiting | Long-form posts, carousels, documents, video | 3-5x/week | High for personal, low for company pages |
| **X (Twitter)** | Tech, developer audiences, real-time | Short takes, threads, engagement, links | 1-3x/day | Low organic, high for threads |
| **YouTube** | Education, tutorials, long-form value | Videos (8-15 min), Shorts (<60s) | 1-2x/week | High (search-driven, evergreen) |
| **Instagram** | B2C, visual brands, lifestyle, recruiting | Reels, Stories, carousels | 4-7x/week | Medium (Reels preferred) |
| **TikTok** | Young audiences, viral, brand awareness | Short video, trends, authentic | 1-3x/day | Highest organic potential |

### Selection Rules

1. **Start with 1-2 platforms.** Do them exceptionally well before adding a third
2. **B2B SaaS default:** LinkedIn (company + founder personal) + X/Twitter
3. **Developer tools default:** X/Twitter + YouTube + GitHub community
4. **Consumer/SMB default:** Instagram/TikTok + YouTube
5. **Never** maintain a platform where you post less than 3x/week -- dormant accounts hurt brand perception

### Platform-Specific Optimization

**LinkedIn (B2B Priority)**
- Personal accounts get 5-10x the reach of company pages
- Fo