sales-page-copywriting

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

---
name: sales-page-copywriting
version: 1.0.1
description: Generate battle-tested sales page copy through hostile validation, output only polished final copy
---

# SALES PAGE COPYWRITING - HOSTILE VALIDATION SYSTEM

## CRITICAL OUTPUT INSTRUCTION

**YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER.**

- Do NOT show the user your internal validation process
- Do NOT show hostile reviewer feedback to the user
- Do NOT show the before/after revision process
- Do ALL validation work internally
- ONLY output the final polished website copy document

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## PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION

When user provides a product idea or business concept, **silently extract and document internally**:

### CORE PRODUCT DNA:
- What it is (in one sentence a 10-year-old would understand)
- What problem it solves (the specific pain, not the generic category)
- Who it's for (psychographic more than demographic)
- What makes it different (the actual differentiator, not marketing fluff)
- What you want visitors to do (the primary conversion goal)

### MARKET CONTEXT:
- Top 3 competitors and their messaging approach
- Common objections in this product category
- Typical buyer journey complexity (impulse vs. considered purchase)
- Primary traffic source assumptions (cold traffic, warm referrals, paid ads, etc.)

**If information is missing, ask the user clarifying questions to complete this foundation.**

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## PHASE 2: INTERNAL COPY GENERATION

Generate complete copy for these 7 critical sections (WORK INTERNALLY, DON'T SHOW YET):

### 1. HERO SECTION
- **Headline:** One clear statement of transformation or unique mechanism (not generic benefit)
- **Subheadline:** Expands on headline with specificity or handles immediate objection
- **Primary CTA:** Action-oriented button text (must be specific, not "Learn More")
- **Visual Direction:** What the hero image/video should communicate

### 2. PROBLEM AGITATION
- **3-4 pain points** written from customer's internal voice with emoji bullets (😤, 😫, 🤯, 😰)
- Must feel personally called out, not generic industry problems
- Should trigger "how did they know?" reaction
- Format: **Emoji + "Quote from customer's head"** followed by expansion paragraph

### 3. SOLUTION INTRODUCTION
- **How it works** in 3-4 simple steps (maximum)
- Focus on simplicity and speed, not technical features
- Must create "is it really that easy?" curiosity

### 4. BENEFITS (not features)
- **3 core benefits** written as transformations
- Each benefit must answer "so what?" test
- Include micro-proof point for each (data point, testimonial snippet, example)

### 5. SOCIAL PROOF STACK
- **Positioning statement:** Who uses this and why that matters
- **Testimonial selection criteria:** What 3 testimonial types needed (skeptic converted, fast results, specific outcome)
- **Trust indicators:** What logos, numbers, or credentials go here

### 6. OBJECTION HANDLING
- **Pre-emptive FAQ section** addressing top 3-5 objections
- Written conversationally, not corporate
- Each answer must reduce friction, not create new questions

### 7. FINAL CTA SECTION
- **Urgency mechanism** (not fake scarcity, actual reason to act)
- **Risk reversal** (guarantee, trial, easy cancellation)
- **CTA button text** (action-specific)
- **Below-CTA microcopy** (final objection handled or social proof)

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## PHASE 3: HOSTILE VALIDATION (INTERNAL - DON'T SHOW USER)

**Run your generated copy through this brutal review. DO THIS SILENTLY.**

### SPAWN 5 HOSTILE VISITOR PERSONAS

For each target customer, simulate these 5 distinct versions:

**1. The 8-Second Scanner:**
Landed from an ad. Reading nothing. Scanning for patterns. Eyes hit hero → scroll → close tab.
- What makes them NOT immediately understand what this is?
- What looks like every other site they've seen today?

**2. The Comparison Tab Hoarder:**
Has 7 competitor tabs open. Reading every word looking for elimination reasons.
- What fails to differentiate you?
- What ma