linkedin-post

The saved excerpt is a snapshot from review. The external source remains the complete and most current version.

---
name: linkedin-post
description: Draft high-performing LinkedIn posts using learnings from tweet performance data and 0 Finance messaging guidelines
license: MIT
compatibility: opencode
metadata:
  service: notion
  category: content
---

## What I Do

Draft LinkedIn posts that apply learnings from the Tweet Lab performance tracker, adapted for LinkedIn's professional audience. This skill bridges the gap between Twitter/X learnings and LinkedIn's different engagement patterns.

## The Process

```
1. RESEARCH  -> Check Tweet Lab for what hooks/patterns work
2. CONTEXT   -> Review 0 Finance messaging guidelines (avoid SEC red flags)
3. DRAFT     -> Write post using winning patterns
4. ADAPT     -> Adjust tone for LinkedIn (more professional, same authenticity)
5. REVIEW    -> Check against compliance guidelines
```

## Key Learnings from Tweet Performance Data

### What Works (High Engagement)

| Pattern                         | Example                                       | Why It Works                   |
| ------------------------------- | --------------------------------------------- | ------------------------------ |
| **Personal story hook**         | "I always wished existed"                     | Creates emotional connection   |
| **Demo/Show format**            | Video + screenshots                           | Visual proof > claims          |
| **Relatable pain point**        | "Download PDF, read it, find bank details..." | Audience nods along            |
| **Casual lowercase**            | "thank you claude + playwright mcp"           | Feels authentic, not corporate |
| **Before/After transformation** | Old way vs new way                            | Clear value proposition        |
| **No interface flex**           | "No login, no dashboard"                      | Simplicity is aspirational     |

### What Doesn't Work (Low Engagement)

| Anti-Pattern                      | Example                         | Why It Fails           |
| --------------------------------- | ------------------------------- | ---------------------- |
| **Generic product description**   | "Created a small agent that..." | No hook, no story      |
| **Feature lists without context** | "Features: X, Y, Z"             | No emotional resonance |
| **Corporate tone**                | "We're excited to announce..."  | Feels like marketing   |
| **No visual**                     | Text-only posts                 | Scroll-past material   |

### Hook Types (Ranked by Performance)

1. **Demo/Show** - 96K-172K impressions when done well
2. **Bold Claim** - Can go viral (9.4M) but risky
3. **Personal Story** - Consistent performer
4. **Question** - Good for engagement, lower reach
5. **List** - Works with visuals, fails without

## LinkedIn Adaptations

### Tone Shift

| Twitter       | LinkedIn                         |
| ------------- | -------------------------------- |
| all lowercase | Sentence case (but still casual) |
| "lol" / "tbh" | Remove or use sparingly          |
| Thread format | Single post with line breaks     |
| Memes/jokes   | Professional humor only          |

### Structure That Works on LinkedIn

```
[Hook - 1-2 lines that stop the scroll]

[Context - Why this matters / the problem]

[The insight / solution - What you built/learned]

[Proof - Demo, screenshot, or specific example]

[CTA - Soft ask, not salesy]
```

### LinkedIn-Specific Tips

1. **First line is everything** - Only ~150 chars show before "see more"
2. **Line breaks = readability** - Use them liberally
3. **Bullet points work** - But don't overdo it
4. **Tag sparingly** - Only if genuinely relevant
5. **No hashtags in body** - Put 3-5 at the very end if at all
6. **Video > Image > Text** - Same as Twitter

## 0 Finance Messaging Compliance

### NEVER Say (SEC Red Flags)

- "Earn X% APY"
- "We manage your funds"
- "AI automatically allocates"
- "Guaranteed returns"
- "Start earning today"

### ALWAYS Say Instead

- "Current yields: ~X% APY" or "Historical yi